I hope you're ready... because what I'm about to tell you is considered by some to be a secret to never-ending success. It really isn't a secret, but it's so easy that most people don't pay attention to it. The best part is; it will make the difference between having 15 minutes of fame and enjoying never-ending success, all you have to do is take advantage of it.

Ok... what's the secret?

Don't limit yourself to promoting your Business to the ways that every other Business Similar to Yours does it. Now, that's not the whole secret, that's only the first part. 1) Don't limit yourself.

Refocus your mind and start looking around at what other businesses do to market and keep their clients. What do those people in their businesses do to achieve any of the results that you are looking for? Then ask yourself, "How can I adapt and adopt what they're doing in my business?"

Jay Abraham, in his book, Getting Everything You Can Out of All You've Got, encourages us to become a success-practices investigator. Uncover and identify what powerful marketing and selling approaches other industries have discovered that you don't know about, and then find an easy way to apply those methods to your business. It's easier than you think, just start being extremely observant of everything going on around you.

Now, here are 4 things you can do to adapt and adopt.

Let's look at a couple of really simple things that you can do to make what we've been talking about a reality. Mr. Abraham recommends the following 4 things.

1. Keep a notebook at home, in the office, in the car.
   Whenever you observe a powerful marketing technique, something that captures you, write down the concept, approach, and language, sales presentation, etc., that worked, and incorporate similar or related techniques into your marketing.
2. Read every good ad you see published, then clip it and save it for future reference. Note all the TV and radio commercials that convince you to buy - especially the ones that almost convince you, even though you don't need the product or service.
3. When you get solicitations in the mail, stop throwing them away. Realize the fact that companies wouldn't keep mailing them out unless they produced profitable results. There is more than likely something in them that you can learn and apply by studying them. Maybe there's a good headline or a great opening you could use in a letter you might send out to your own clients.
4. Pay attention to headlines ... they can be used for ads, letters and sales presentations. There is all kinds of marketing information out there. The secret is to be watching for it.

Heraclites said, "A man's character is his fate."

It's not your education, how handsome (or beautiful) you are or even whether or not your family has a lot of money. It's the kind of person you are that determines what you become. "A man's character is his fate."