Another great Podcast! Today we talk about an event sponsored by Quantum Nlp for the 4kali.org. - Kali, a girl from Utah died due to the Tsunami.

Hope you had a great week. What better way to start the weekend than listening to our Podcast?

We have a great interview with the ins and outs of a fortune cookie factory, and the last episode of "A Day at The Buzz Booster Office".

Have we ever mentioned that if you're looking for events in Utah to attend, Buzzbooster.com is the place to come? Just checking...

This one is really great! Debbie Allen, a shameless self-promoter shares with us her recipe on how to skyrocket our sales. You'll love this podcast!!

Today we decided to put a special edition of the Buzz & Biz show. We attended the world premiere of the documentary "Jonestown" organized by the Salt Lake Film Center.

The place was packed. The film shows how the Peoples Temple started like a revolutionary church that preached integration between races and ended in a tragic way. After the film there was a panel of discussion with the director Stanley Nelson

and Hue Fortson a former member.

You may listen to the panel in this special edition of the 'Buzz & Biz Podcast right here:

Click HERE to listen (01/22/06 - 40:40min)

A day late and la la la... ahem, but here it is... Buzz & Biz Podcast! Yay! *Clap clap clap cheers* Today we talk about websites as a marketing tool, how to create events, and we also have another episode of "A Day at The Office of Buzz Booster" with Michael K Harris.

I never understood Dr. Doolittle's Push-Me-Pull-Me. It looked like a llama with two front legs and two heads that were facing opposite directions. As a child, I could never figure out how the darn thing knew which way to go. Which head was the head... and which was the... er...tail. Kind of confusing, don't you think?

Marketing on the internet can be the same way, unless you know the difference between pushing and pulling. Direct marketers have mastered the art of pushing. In fact, if your direct mail piece can't push, it isn't a very good piece.

The best direct mail will motivate the reader to action. (Pushes) Whether it's filling out a response card, making a phone call or looking up an internet site, your direct mail needs to push.

On the Internet, Don't Be Pushy

Pushing doesn't work on the Internet. Your Web site, your e-mails, all your Online marketing needs to pull.

Since the beginning of the Internet, it's been a huge repository of information. Most people Online use the Internet to find information... not to be pushed into buying something. Consider it the culture of the Net.

What Do You Mean By Pull?

Give your Web site visitors a reason to visit your site, and they will. Focus your Internet marketing on offering useful and timely information that will pull them into your sales message. Let your clients and potential clients know that you update your site regularly and they'll come back -- and they'll share your Web site address with their friends.

Once you create your Web site, you need to understand that it's never finished. Set up your site with the idea that you will be changing and updating it on a regular basis. Incorporate client feedback, new information and how it will effect your clients as part of your site updates. As an avid Internet user myself, nothing is more boring than visiting a site that never changes it's content. I just stop visiting.

You've Pulled Them Into Your Site, Now is the Time to Give Them Your Message

Although most people who surf the Net are looking for information, it's often information to help them make a decision about a purchase. Offer them the information that will help them make an educated decision, then offer your sales message. But remember, don't be pushy.

If you've done your job, and set the stage by offering valuable and timely information, your sales message will not only be accepted... you'll find new clients and create better relationships with your present clients.

The Push-Me-Pull-Me Pushes and Pulls...

Although you can't push your Online visitors, you should be pushing all your clients to your Online presence. A complete Internet marketing strategy includes a little pushing. You just don't do it Online.

If you build it they will come... is a bad way to market your Web site. Once your site is Online, you've got to promote it. Sure you can buy Google ads and market your Internet site online, but if that's all you do, you're not doing enough.

Your business cards, letterhead and any printed media you use for promotion should include your Web address with an invitation to visit you there. Really savvy Online marketers offer special Internet-Only promotions that reward their Internet visitors with special pricing or additional services that aren't offered to their off-line clients.

And don't ignore direct mail. Not only is it a fantastic way to reach out to your clients, but it's also an incredibly effective tool for pushing people to your Web site. Well crafted direct mail is the most effective marketing you can do and will fit hand-in-glove with a well executed Internet marketing effort.

Today we interview Kevin Wolford. Kevin talks on how to grow your business with little or no money. We also talk about our visit to the Dinosaur Museum.

Coming this Friday, another episode of "A Day at The Office of Buzz Booster". Leave your comments and suggestions below!!!

We are really happy with the response we're getting from our audio shows. After you listen, please stop by and leave us a comment. We'd love to know your opinion. If you have questions related to business, send us a note so we can get an expert to answer that for you. Our e-mail is buzz@buzzbooster.com.
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One more podcast for you. In this one we discuss the turning point in Ski Resorts, and Michael Harris shows us the second episode of "A Day in The Office of Buzz Booster".

Hope you'll enjoy it! Next Tuesday we'll have an interview with Kevin Wolford from 'Business Doublers' where he clues us in on how to grow our businesses without spending much money.

Having spent time at the helm of a small business, I know how touchy this question really is. I took my successes and failures very personally. And yes, I thought I had a real handle on what was going on financially within my business.

Allen Bostrom, President of Universal Accounting Center, was a friend of mine and we would talk about what I was doing in my business and where I thought the greatest profits or losses were coming from. As a small business financial expert, he was always available to offer insight and suggestions into things I might do to build my business. In fact, I had the opportunity to read his book, In The Black:Nine Principles to Make Your Business Profitable before it was printed.

My Background Wasn't In Accounting... And It Hurt My Business

Like most small business owners, my background didn't include any accounting. I could read a profit and loss statement and a balance sheet. I could interpret the information and make financial decisions based upon what information was there, but I didn't completely understand the accounting process and where those numbers were coming from and how they related to each other.

I Didn't Know if the Information on My Balance Sheet Really Reflected What Was Going On in My Business - And What's Worse... I Didn't Know that I Didn't Know

I fell into the trap that most small business owners do... I believed the software company that told me I didn't need an understanding of small business accounting to use their software and do my books. That was a mistake. Without an understanding of what the back-end of the accounting process was, I couldn't know whether or not the information I was getting was the right information.

A Software Program Is No Substitute for A Qualified Bookkeeper

Allen probably offered a dozen times to look at my books and offer his help. Of course, I felt like I had it handled and declined his offers.
A qualified small business accountant has an understanding of the bookkeeping process allowing him to offer insights into the information that your accounting software is telling you.

OK, Where Can I Find One of These Small Business Accounting Experts

Many of these real experts have been working in small businesses for years. The knowledge of small business accounting issues has been accumulated over years of mistakes, trial and error. Many of them are working for small businesses who celebrate every day the contribution that they make to their businesses.

These business owners understand that their accountant is worth what he or she is paid because of the benefit he or she brings to the business. These “profit experts” are an important link in the chain of business profitability.

Whether You Hire a Bookkeeper, Contract With a Freelance Bookkeeper or Do It Yourself... Do It

For many small business owners, doing your own books sounds like a good way to get started. Tempting as it is, unless you have a background in accounting... I wouldn't recommend it. A skilled bookkeeper is worth his or her weight in gold. They will not only make your life easier, but they'll help you keep your business on track financially.

Finding a good bookkeeper isn't tough, and if you drop me an e-mail, I can put you in touch with a number of them.

Don't let this most important part of your business go unattended. Keep your business in the black.

On today's show we interview Ellen Reddick from Elite Business Communications. She talks about dumb things women do to sabotage their careers. We also talk about the film Glory Road. After you listen don't forget to stop by and leave us your comments and suggestions!

Here it is, our Friday's Show.
We changed the mic, have a new intro done by Scott Shurian and a surprise by Michael Kendall Harris. Listen to The podcast and stop by later to leave us a comment on what you think.

I have it posted on the wall. It's where I can look at it every day. Winston Churchill said it. "Never, never, never give up."

I know that Mr. Churchill may not be considered one of the "movers" or "shakers" of the day, but 60 years ago, when he talked the free world listened.

It doesn't matter what I'm doing, never give up, has been my mantra. Sometimes, when things are difficult and I want to throw-in-the-towel, I remember Mr. Churchill and hear him tell me to never give up.

Winston Churchill might not be the guy for you. That's OK. I'd like to share with you what some of the movers and shakers of today are saying. You might be surprised at what they have to say and what they think is important.

Warren Buffet - Chairman and CEO, Berkshire Hathaway
"When you get out of bed in the morning and think about what you want to do that day, ask yourself whether you'd like others to read about it on the front page of tomorrow's newspaper. You'll probably do things a little differently if you keep that in mind."

Carlos M. Gutierrez - U.S. Secretary of Commerce; former CEO, Kellog
"My experience and observation have shown that if people see you looking out only for your own best interests, they won't follow you. You have to believe in doing good for those you serve, knowing that it will allow them to do extraordinary things."

Shelly Lazarus - Chairman and CEO, Ogilvy & Mather Worldwide
"Finding fulfilling work should be an early and deeply pursued part of everyone's career path. This may sound soft and mushy, but happy people are better for business. They are more creative and productive, they build environments where success is more likely, and you have a much better chance of keeping your best players."

Anne Mulcahy - Chairman and CEO, Xerox
"Xerox's founder, Joe Wilson, used to say this, and it's become my own golden rule. The way I see it, if you forget the customer, nothing much else matters. The brand deteriorates, employees lose their jobs, and shareholders lose value. My mantra around Xerox is to ensure that the customer is connected to everything we do. It's why every senior leader -- from our head of human resources to our general counsel -- is assigned a customer to serve."

Craig Newmark - Founder, Craigslist
"When someone points out a mistake to you, deal with it -- don't go into denial."

Dick Parsons - Chairman and CEO, Time Warner
"You treat people the way you want to be treated. If you treat everyone with respect, somehow it comes back to you. If you are honest and aboveboard, somehow it comes back to you."

Ivan Seidenberg - Chairman and CEO, Verizon
"Work hard, have high standards, and stick to your values, because somebody's always watching."

Chris Albrecht - CEO, Home Box Office
"Surround yourself with people smarter than you and be comfortable with that."

John Chambers - CEO, Cisco Systems
"My golden rule is to focus almost fanatically on customer success. Living by this rule hel