I don't do this very often. Write an article.
I finished this one on how to promote a book online.
Yes, after you publish a book, you have to market yourself and there are many ways to do it online. Here I show you some of them.
http://www.buzzbooster.com/art_promotebook.htm

When we talk to people about internet, we always say that most companies really overlook the power of this media.
We've been talking a lot about online video and how online infomercials can be a great and very inexpensive tool to market a business. I won't even mention the reach this may have compared to any other media.
This week Google announced that people will be able to advertise on Adwords with video.
They really don't sleep on the job!
What this means is that if you have a tiny video about your product, it will be shown in other websites that use Adsense. (The formats are 300x250, 336x280 and 250x250.)

Another thing they just started is Google Trends. You can check in seconds how an industry is doing online and compare one industry with another.

For example, I tried Crafts and Camping because we know these are two big words.
What the graph showed me though is that in 2006, camping is way above crafts in search.
What this means? Well, first that is a very interesting market to tap into and if Adsense is a source of revenue for you, this would be a topic worth paying attention to.

You have heard it time and time again: ?Content is King?. Yet still people ignore the truth of this common-sense phrase. People use the web to find information ? it?s the content of a page that is important to them, because that?s why they?re there. The content of a page is the primary thing that a search engine will look at when considering your site. The meta tags and the hidden text that many people like to place on their pages in order to draw search engines to their sites is much less important to the search engine. Many search engines don?t even consider meta tags any more. Don?t get me wrong, meta tags are a necessity when optimizing, but they are much less important than content.

Hidden text is not only skipped over by most search engines, it can give you serious problems with search engines. The king of search engines, Google, will remove sites from its index if they utilize hidden text. Hidden text is categorized as text that is the same color (or similar color to) the background or text that is the set as transparent using CSS.

When people arrive at your site, one of two things will happen. They will either find something of interest and stay, or they?ll turn around and leave. They make this decision within seconds. You need to have things that people want to read, or all your precious click-throughs will be for nothing. If you can?t come up with something to put on the front page of your site, hire a writer. Writers are there to create reasons for people to stay. They get paid for a reason, they are worth while.

You can never have too much information ? it?s a fact that people want information. The web is great for information because you can find so much out there with so little effort. Hidden somewhere in all that information, you can be sure there?s something that you?d love to find. Search engines are there to help you uncover it.

You could take some of this information and tailor it to your website?s needs, using bits and pieces that will be easy to read and useful to your visitors. The more interested in your website a visitor is, the more likely that they?ll stay a while, and come back some other time. You might even see some money from them, sooner or later.

?Borrowing? content word-for-word isn?t the way to go, though, because of copyright laws ? but you can always create your own content. Remember that the most valuable web content is unique information that no-one can find elsewhere.

Another great method for delivering content is to provide RSS feeds from other sites straight onto your site. Many sites e.g., the New York Times site, will allow you to put their RSS feeds onto your site. An RSS feed is basically an online news bulletin. If you are using Internet Explorer 6.0 or lower you probably haven?t encountered RSS. If you use FireFox or Opera for your web browser, you probably already know how great RSS can be for personal use. Imagine having all of that content available on your web site without having to pay a writer!

When selling products and services, make sure that you have enough information about your product?s features. Include everything anyone could ever want to know about your product. If you are running an affiliate site, buy a few of the products that you are selling and use them on a regular basis. This will give you the opportunity to find out what their major selling points are and allow you to make them into featured products and provide high quality reviews.

Think of it as leading your reader for a walk through your mind ? arrange the site to help your readers see what you see.

For example: a page on music, could lead to a page on rock music, which in turn leads to one about the various forms of music, which leads to a page on equipment, and so on and on. Each page on the site can lead into the next, in a reasonable progression of thought. Your content becomes not only new but also fun to experience, as you make it easy for the reader to understand where you?re coming from. Tell a story with your pages.

By Michael Phillips

Wow, what a week!
We were so busy we had no option but to leave behind some stuff we love to do. Like writting on here. But now things are back to normal. We have some small changes in place that will help us save some time though. One of them is our weekly newsletter with the best events to attend in Utah.

We'll be changing the software we use for the newsletter. This means that you'll be receiving an e-mail asking to confirm that you want to keep on getting them every week. Just click on the link to assure that you'll stay updated with some great workshops, seminars, festivals etc. As a thank you, you'll be able to download some great stuff to improve your business.

We also have our tips of the week on self-marketing and internet marketing. In every page you'll find a form to subscribe to that. Pretty cool tips if you ask me.

Hey, you take care and enjoy! ;)

Did you have a chance to stop by our Video show page?
We have tips on how to improve your business, self-marketing tips, Travels with Dian where we interview people around the country, the best places in Utah, infomercials and some very funny videos too. http://www.buzzbooster.com/videos.htm

Want to have your video produced and broadcasted? Your Bioclip or infomercial?
Drop us a line, we can help. ;)

You've Been Spotted! ;)

On this Tip Top Talks we let Lori and Kathleen talk about how the law of achievement can impact other people's lives and Lori tells us how her life has changed in the last months.

Hi Ty, we are glad you're back!

Creating customer loyalty is personal. Ask any small businessperson and they will tell you that business is very personal. My drycleaner is a perfect example.

There are other drycleaners closer to where I live and work, but I like Lori. She greets me with a smile, she always seems happy to see me and makes sure that my shirts and suits look great. It would probably be easier for me to stop at someplace closer, but I like Lori.

It doesn’t matter how much I splash.

That’s what he used to tell me. I once worked for someone who told me that his company was like a bucket of water. He could stick his arm in –– swish it around, and no matter how much he splashed and spilled, when he pulled his arm out, he still had a bucket of water.

To him, employees were expendable. Anyone could be replaced. He felt it was his business and products that created loyal customers, not the expertise and relationships built with his customers by his employees.

I thought it was naive back then. Now, over 20 years later, I think it’s downright stupid. Products and specifications mean much less to people than personal relationships and trust. Unless you’re Walmart and are able to offer the lowest price all the time, building positive customer relationships and creating loyalty is paramount to business success.

Loyalty isn’t a program.

Many businesses confuse frequency with loyalty. They create a nifty punch card, call it a loyalty program and feel like they should reap the rewards of loyal customers. That couldn’t be further from the truth.

A punch card may increase customer frequency, but as soon as one of your competitors comes up with a better offer, they’ll simply stop using your punch card. To really build customer loyalty, you need to start long before you make a punch card.

Walk the talk to build customer loyalty.

Andrew Carnegie said, “As I grow older, I pay less attention to what men say. I just watch what they do.”

You can’t just tell your customers their loyalty is important to you. You have to show them.

If you were to visit with the CEO’s of Wendy’s, McDonalds or Burger King and ask, “Do you make superior customer service and creating loyal customers a priority?”

They would all claim that it is a top priority. Yet, it doesn’t matter the restaurant, I’m still handed a sticky, dripping cup almost every time I use the drive-through. A punch card and contrived allegiance to great service aren’t enough … when I spoil my suit because of a slimy soda cup.

Fortunately, I can still trust my drycleaner.

Back from Vegas, here is the first Buzz and Biz for May.
Today Phil Davis from www.zdocs.biz gives us another tip on how to promote your book. Then we talk with Lori Giovanonni and Kathleen Gage about the Law of Achievement.