Peas in a Pod
Mother-daughter entrepreneur team join tech revolution
By Bob Mims - The Salt Lake Tribune

Shahar Boyayan and daughter Nashlah have no fear of a challenge, so when a new-fangled, high-tech opportunity came knocking, the doors of their Salt Lake City Avenues home flew open.     The new podcasting rage seemed a perfect fit for a mother-daughter enterprise.      Shahar, 45, had nearly two decades of television experience before moving to Utah about four years ago from Sao Paulo, Brazil; Nashlah, 21, had enthusiasm, energy and a gift for quick learning.

    "We're always looking for new things to do," Shahar says. "We had some ideas, and this was a way to reach people really fast. So, we learned, listening to all sorts of podcasts."
    Three months ago, the women launched their online Internet magazine, BuzzBooster (http://www.buzzbooster.com).
    Building from initial sponsorships from the Miller Business Resource Center and Salt Lake Community College, the site carries advertising and events from a plethora of Salt Lake-area businesses, artists and organizations.
    At its heart is a growing archive of podcasts offering interviews with successful small-business entrepreneurs and how-to information, along with upbeat, often humorous exchanges between the Boyanans and their guests.
    "We've experimented some in our style, but as we went on, it got better," Nashlah says. "We've always worked well together as mother and daughter. We do argue quite often, but quickly get over it."
    Subscribers to their free podcasts can download the segments directly from the Web site, or through automatic subscription feeds.
    The idea of the technology is to give downloaders freedom to listen - on iPods, PDAs, laptop or desktop computers - to content when, where and how they want.
    The Internet research firm Diffusion Group recently estimated the number of podcast users in the United States is expected to increase nearly 15-fold over the next five years,
    reaching 60 million by 2010. Already, 4.5