The Power of Online Video
By Shahar Boyayan

Smart businesses today know they have to use online video in their marketing mix. It is a powerful and really inexpensive media that reaches millions of people around the world.

One option is also screen capture softwares. They record everything you have on your computer screen like photos, powerpoint presentations, together with your voice. When you save, it saves in a video format ready to upload. Things you can accomplish with online video: You can have an online infomercial about your product or service, for a fraction of the cost for traditional media. Have your own show where you show your expertise and put yourself as the expert in your field.

• Put your video resume so you can find better work opportunities.
• Have a book trailer to promote your book and sell more.
• Have videos on your site that will increase traffic and conversion.

When you use online video, these things happen:

• Double your business.
• Get higher fees when you sell.
• Reach millions of people without spending a lot of money.
• Have your own show.
• Get clients to call you.
• Get to be known as an expert in your field.
• Sell large amounts of products.
• Have your Bioclip.
• Use this easy and cheap electronic marketing tool so that people around the world know your name.

Online Video can also be used with pay-per-click campaigns

You can now use video in your Adwords campaigns. Some people tested it right away and you know what they found out? Using at the same time a full text ad and a video with the same ad, the video had 3 times more conversion that the text ad. You heard it, people respond better to visual. You can use the video ad just to sell your product or as a teaser so people will go to your site to watch the rest. There are many ways to make it effective.

Why not invest in your ability to take control of your profits, increase your lifestyle and make a substantial amount of money simply because you chose to get yourself on an online video?
The cost: It is really low if you compare to any kind of media, with one big difference: There are 154 million people watching videos online. It is more than if you combine all tv and movie screens! So, start planning how you want your video to be. You can use your home camera or even your computer camera to shoot your video and that are many cheap and easy softwares to help you edit.

 

---