10 Benefits to Adding Podcasting to Your Marketing Mix
By Shahar Boyayan

(There are also additional benefits that may apply to your specific product, brand, service, or niche that may not be listed here.)

1. An additional communication tool for your business. 2. Increased online visibility to your target market. 3. Increased internet visibility from the search engines. 4. Increased internet visibility & traffic from the RSS, Blog & podcasting directories. What You Don't Know About Podcasting Could Hurt Your Business: How to Leverage & Benefit from this New Media Technology.

5. Communication medium is more powerful than text. This means increased potential results for your marketing message.

6. Improved level of perceived expertise from your target market.

7. Value added offerings to your target market that are only available in audio format.

8. Increased mind share from your target audience. People listen to podcasts while doing other tasks online. They can also take you messaging with them on their portable media player such as an iPod.

9. More frequent touch points and more frequent “top of mind” participation from your target audience.

10. Increased perception of your product, service, brand or value in customers minds.

It is important to note that this media is rapidly maturing, it is now a viable marketing option to sponsor or advertise on podcast shows that reach your target market. Companies such as Lexus, Microsoft, GM and others are currently sponsoring podcasts. This is a media format where advertisers should strongly consider doing an advertising media buy.

Podcasting can be a very powerful marketing tool. Podcasting gives any company, business or individual to ability to reach out and communicate to a large worldwide audience.

This audio media format can deliver a high impact messaging to your prospects, customers and audience on a regular basis.

You should take action now and create a podcast for your business.

Do not be paralyzed by fear that you don't know everything. Once you make a few podcast and start implementing the best practices, you will get the hang of it and will be on the road to a great podcasting implementation.

 

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