How to Promote Your Book Online
By Shahar Boyayan

So you thought the work was over after you finished writing and publishing the book? In fact after the book is published is when the real work begins, unless you want family and friends to be the only ones to buy the book.

Marketing your book online is key.

I’d like to mention some effective ways to promote your book online. Just in case you are still thinking about writing a book, let me first show you some facts: Books are a very effective promotional tool. A recent study showed that a book can lead you to get more speaking engagements, has the ability to generate more leads, allows people to charge higher fees and close more deals.

Also: 84% of authors reported a strong or very strong influence on their ability to stand out against competitors, 63% of authors reported a strong or very strong influence on generating new clients, 96% of authors said publishing a business book affected their professional practice either positively or extremely positively. - It is one of the best ways to create passive income, and establishes you as an expert in your field.

To write a book is easier than you may think.

• For example, let’s say you start a Blog - an online journal. It is simple; most times it is free and can easily substitute a website. You can write your post, organize them in chapters and sub-chapters and later just send them to print. Today you’ll even find companies that take your posts and publish them in the book format for you.
  
  
• While you are writing the book you may post in your blog a chapter and ask people to comment on it. This will create a legion of fans loving the fact that they were able to be part of the writing process. Guess who will run to buy your book when it is ready?
  
  
• After the book is ready, you can still put a chapter in every once in a while so people can get a taste of the product. Don’t worry that you’re giving the book for free, when people like the product they go and buy it.
  
  
• You can sell your book online on your web site, on Amazon and in many other web sites. Think about offering an electronic version when people buy your book online, so they can start reading your book before the copy arrives at their home. They love it.
  
  
• You can have a book trailer - a video about your book that looks exactly like a movie trailer and have it online in different web sites like Google Video, Youtube and many more. These places get millions of people a day looking for new videos. www.buzzbooster.com is a great place to get your book trailer produced and broadcasted.
  
  
• Why not start a Podcast - an audio show- about your book? You can read the different chapters, talk about them and ask people to comment on the show. - Some authors offer one chapter in each podcast. Podcasts are very simple to do and have a great reach.
  
  
• Don’t forget to look for community websites where they attract lots of potential readers. A new one you want to check out is : http://www.razorpages.com. - Get some copies of your book and give to people with the condition that you expect them to write a review and send it to your website or blog.