How do You Stand out From Your Competition?

So how do you stand out from your competition? Maybe tell a story with a different twist. Why pound of features and benefits and how great your services or products are when you can captivate attention telling a story. Even better, telling a story with a twist. The moment the brain perceives something as not being “normal” it starts paying attention. Plus our brain is wired for narrative. So tell stories.

Great example of creating contrast from your competition.

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