Category: Small Business Marketing

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Young People Earn More at Young Companies

Although average wages tend to be lower at younger companies in the U.S., workers aged 25–34 earn3.1% more at firms that are five years old or younger than at well-established firms, say Paige Ouimet of the University of North Carolina and Rebecca Zarutskie of the Federal Reserve Board. One reason may be that youthful workers possess the cutting-edge technical skills that startups are seeking and are willing to pay for, the researchers say. 25-to-34-year-old employees make up 27% of the workforces of young firms but just 18% of those at well-established firms (companies that have been around for two decades or more).

entrepreneurial mind

SOURCE: Who works for startups? The relation between firm age, employee age, and growth

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Hispanic Gen Xers Lead in Daily Tablet Usage

Hispanics are known to overindex in smartphone and tablet ownership. And while Hispanic millennials lead in smartphone content consumption, it’s the Gen Xers who are the most avid tablet users, with nearly two-thirds using such a device daily. It’s a different story among non-Hispanics, with those 60 and older dominating daily tablet activity, followed by Gen X users.

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Why You Need a Platform in Your Branding?

A big step in celebrity based branding is to have a platform.

Why you need a platform?

Because you can get the message out, you can control the process, a platform allows you to position yourself above your competition, gives clarity to your message to the right audience.

A platform provides attention. Most people market today to get visibility but visibility without attention is worth nothing. Even worse, visibility without attention and a process you can control is a waste of time. The platform is your stage. We live in a very noisy World and just doing the things everyone else is doing is not going to take you anywhere.

A platform amplifies your message- Today with just one effort you can achieve massive Worldwide reach. Without spending thousands of dollars and reaching exactly the audience that you need to reach. This is extremely powerful.  Your platform needs to encompass offline and online media but this today is very easy to do.

A platform provides the ultimate connection- Everyone talks about engagement but few know what it really means. With the right platform you can foster real conversations, interaction and a type of connection that is not possible without a platform. You create fans that promote and advocate for your business.

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Make it Big With Celebrity Based Branding For Entrepreneurs

Why do you need to brand yourself as a celebrity in your field?

Because by being a celebrity in your field you will attract more clients, have a lot more price elasticity for your services, become the go to expert and you will face less competition.

Businesses that succeed today are personality driven businesses. The buyer wants to connect with a person that they know, like and trust.

You can keep hiding behind your e-mail or social media sites but nothing will help you make it big as celebrity branding.

There is a simple formula to brand an entrepreneur as a celebrity. Only 3 steps:

  1. Personal Appeal- Your message, your promise, your unique voice and enhance your charisma points. Is your message clear enough? do you really know who you should be talking to? What is your irresistible promise to your market, the one that talks to them on an emotional level? Are the key points of your personality highlighted in your marketing? Do you have a unique way of communicating with your audience?
  2. Your Proprietary System. How you approach the solution to a problem in a very unique way. No matter what you do, you solve a problem to your audience. Do you have a specific way of doing it? Do you have your own system that you can market?  The way you deliver solutions need to have your own flavor and rituals.
  3. Your Platform- How you choose to put your voice out in a consistent way that gets a lot of visibility and attention. Visibility with attention needs to be your goal. Constant exposure using online and offline media.

Being a celebrity in your field will bring more credibility to your business, more business and can be a lot of fun. It does not happen overnight, you need to dedicate some time but the results will be better than you ever imagined.

celebrity based branding

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Words Have Power in Personal Branding

Words Have Power in Personal Branding. You probably know that but have your thought about the words in your site?

Text on your site can increase credibility and the level of trust and translate your company’s personality.

Don’t use just facts, tell stories. The brain is wired for narrative and will pain attention to stories more than data.

These are a few things that are important to tell:

  1.  Give them the basic info on all pages of your site; address, phone etc
  2. Tell them when you started.
  3. What is the real purpose of your company? What is in it for them? Why should they care?
  4. Who are your partners and what are their values?
  5. Tell the whole story: why you started, how things were then, what changes you helped create.

 

words have power

 

 

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Connected TV Ads Important for Future

Though close to half of US digital media buyers consider connected TV ads when planning an online video campaign, a lack of knowledge around how to purchase such inventory appears to be holding many back. Still, nearly all media buyers plan to investigate connected TV video ad purchases in the future—and 75% will do so by next year.

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Your brand needs to soar and captivate its audience

Your brand needs to soar and captivate its audience. You don’t do this by only being visible.
We live in the new media and social media age and everyone understands that as entrepreneurs we need to be everywhere all the time.

In this process we work to achieve digital visibility and forget about being relevant.

Doing this we just become part of the noise and do not create any contrast to be noticed.

Remember, the brain likes contrast and this contrast is what separates us from the crowd. You don’t create contrast just by being visible.

Your brand needs to soar and captivate its audience  

In order for your brand to soar and captivate an audience you need a few extra things:

  1. An irresistible promise- By paying attention to you what will people get as an emotional reward? What is your cause, your purpose that they should care about? If you don’t have this clear and don’t know how to put this message out, you will not be relevant to your audience.
  2. a unique voice- Clarity and consistency in your message and its unique way of delivering your message.
  3. Appeal points- This is how you are packaged as a brand, how you put your charisma out
  4. A platform- You need to create and own your own media. The platform is what gives you visibility with attention.
  5. Consistency.- Nothing done once works. This is even more important with digital marketing. To be top of mind you need to be in their minds. Constantly.

Without these steps you will not be able to have a brand that soars and captivates your audience and all efforts of using publicity will be very weak.

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You Can Have a Million-Dollar Business with No Employees

Census figures show that the number of one-person businesses in the U.S. with revenues between $1 million and $2.99 million rose 10% year-over-year in 2012 to more than 29,000 firms, Forbes reports. Most are professional, scientific, and technical-services companies, but retail and construction firms are well represented too. Still, such companies are rare: Firms with sales over $1 million make up far less than 1% of the nation’s 22.7 million nonemployer companies, for which the largest revenue category is $10,000 to $25,000.

SOURCE: Million-Dollar One-Person Businesses Multiply

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The power of online video ads for the HHC industry

By Shahar Boyayan – business advisor

Bring Your Business to Life on YouTube!
YouTube is the leader in online video, and the premier destination to watch, share, and promote original videos online. Don’t believe me? Check this out:
YouTube is #3 in reaching 25  to 54-year-olds compared with all cable networks
YouTube gets 800 Million people every month,
and all of them have access to your videos!
Is there anything video can’t do? It surprises us, teaches us, even makes us giggle at work.
Every day the world watches more and more videos!

Advertising executives admit the tide of ads is changing and online video ads are taking the lead. New research has found that 75% of ad agency executives say that online video ads are more effective than traditional TV ads, compared with just 17% who say they are less effective.

Videos are as effective as TV in building awareness for your business. And they get results – such as an average of 20% increase in traffic to your website.

Say you run a HHC store in Florida. You can shoot a video tour of your store and promote it as a TV-style ad before other YouTube mobility equipment  videos (in other words, before your competition’s videos!) Or put it next to video search results for “Florida HHC store,” or on Florida HHC and HME websites where prospects will see it as they browse on their tablets, PCs, web TVs and smartphones. As people are searching for what you do you’ll be right there in front of them!
The investment can be as low as $10 a day and you can track the results very easily