Increase the level of trust with customers and prospects is part of creating an irresistible business and attracting long lasting prosperity.
Here are a few things you can add to your marketing messages that will help build credibility and trust:
1. Your guarantee. Keep it simple, strong and straightforward.
2. Customer reviews.
3. Privacy policy: This is mandatory in online direct marketing.
4. Ratings/awards: make them easily accessible on your site.
5. Customer service: Don’t hide your customer service number. You can also add a live chat to your site or a helpdesk.
6. Membership and affiliations: we have ours at the bottom of the home page.
7. About us: tell your story here
8. Client list: complete or partial list shows depth and experience.