Understand that despite all the rage in media about social media tools like Twitter and Facebook, most businesses fail when trying this environment.
There is a mindset and a behavioral paradigm that needs to shift and be in place for it to work. Social media is not advertising as we know it and you have to learn to live with it.
Here are some basic points:
● Understand that this is a new ground with new rules.
● Consumer behavior has changed and will not be ever the same again
● The consumer has more choice, more power and wants to be part of your brand
● You need to listen first
● You will see results over time, there is no such thing here as instant gratification.
● You can repurpose your content which will save you a lot of time. This needs to be an easy process.
● Spend your time in order to create relationships with influencers. They blog, they Tweet, they podcast and they have profiles on Facebook. Boy, they are everywhere! That is why you need to listen first.
● The Rule of thirds reigns here: (1/3 web presence, 1/3 one-way, 1/3 social)
● Track everything you do so you know what works and what does not work. In the new economy you need to know which half of your marketing efforts is working.
BuzzBooster has an impressive social media coaching program that you can get at: Social Media for business

This entry was posted on Wednesday, June 3rd, 2009 at 9:19 pm by The BuzzBooster Team! and is filed under Small Business Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.