We were interviewed by local news giant Utah Pulse about business storytelling, social media and consumer engagement. Take a look… I think it’s quite interesting, if I can say so myself! 
Utah Pulse Interviews Shahar & Nash with BuzzBooster
Friday, July 31st, 2009 by The BuzzBooster Team!
Being found with social media marketing
Tuesday, July 28th, 2009 by The BuzzBooster Team!
I bet many times when you hear people talking about social media marketing you think it is only a great way to brand a company.
I don’t blame you. Since most gurus don’t really have a clue on how to use social media for business, they talk about branding a lot.
There are several other reasons why social media is not an option in marketing anymore and is a must.
Have you heard of Alexa.com? If you are one of my clients, you sure did.
Alexa is a tool that tells you the popularity of websites and allows you to compare page views.
You can go to www.Alexa.com and download the tool bar for your computer.
Anyway, I’d like you at least to visit their site and try to compare Google.com with YouTube.com and check the pageviews.
You will see that YouTube has more page views than Google.
Can you believe this?
If you do the same with Google and Facebook, you will see that many days, Facebook has more page views than Google.
If you combine Facebook, MySpace and YouTube, you will see that they will have a higher reach than Google.
When you consider what Google is as a company and as a search engine, this data is really amazing.
Now, if you go to Google and star typing some words that you know have a lot of competition, do you know what happens?
Try “beautiful girls”. That is a search term with 70,300,000 results on Google.
There are 10 results per page. 7 of them, including the first four are from social media sites.
Try now “get six pack abs”- comes with 1,200,000 results.
6 of them are social media, including the first 3 results.
When you are doing anything online for business, you need to be found. You know people will not go beyond the first or second page on a search engine looking for something.
What do you do when you are in a competitive market?
What do you do when you don’t want to spend a lot of money to be on the first page?
What do you do to stay in the first page?
Yes, my friend, you stop being a pansy and start getting serious about using social media.
Wait too much, and this opportunity willbe gone. It is going to get crowded out there.
Read this post again, it is worth, it may change your business, and it is only one reason why you cannopt wait to use social media marketing.
I rest my case. Well, at least until next week.
Pizza Hut got it!
Tuesday, July 28th, 2009 by The BuzzBooster Team!
When you watch this video, you will see how Pizza Hut combined consumer engagement with sales. This app they have developed has all.
The customer is always right
Tuesday, July 21st, 2009 by The BuzzBooster Team!
We always talk about the importance of listening to your customer, have good follow-up strategies, keep a relationship and a conversation going with customers.
So sometimes, people get the wrong impression that this is the same as saying the customer is always right and that they have all final decisions. From how your business processes should be, to when they should pay you. Believe me, to understand this relationship is not only good for business, it is part of marketing too.
Have in mind that you as the business owner decide how to run your business, not the customer.
I found this blog post at Duct Tape marketing that I think explains this right:
“There is absolutely nothing wrong, in fact there’s everything right, with building a culture of making the customer thrilled at every turn, but you can’t adopt the mentality without two things firmly in place first.
1) You must absolutely set up every communication with the goal of attracting the ideal customer – ideal is a customer that values what you have to offer, values how you offer it, and determines that value is a mutual exchange of such – very much like any healthy relationship. Bad relationships come from misunderstanding yourself and what you really have to offer and the same might be said for attracting customers for the wrong reasons.
2) You must build an experience that does indeed thrill at every turn – from lead generation to getting paid.
With those two qualifications in place you can allow the customer to always be right, because you’ve designed a culture of mutual benefit and your “we won’t rest until its right” policy will serve both of you long term. Small businesses simply can’t afford to attract the wrong kind of life robbing customer and expect to make them thrilled, it’s a nearly impossible task and will be accomplished likely to the detriment of your ideal customers.”
So, repeat after me, the right customer is always right – with that mindset the accountability shifts from the customer to you.
Reasons businesses fail when they use social media
Friday, July 17th, 2009 by The BuzzBooster Team!
The new episode of Who pops your popcorn? covers the main reasons why people fail when using social media. We also talk about a very cool new feature on YouTube that can increase your results and Andrew Lock host of Help my business gives you a very cool tip.
Watch our marketing web tv show now!
The Other Side of Social Media and a Tip From Andrew Lock
Friday, July 17th, 2009 by The BuzzBooster Team!
Who Pops Your Popcorn?! Episode #39. WPYP #39. On this episode we talk about why businesses fail when using social media, a big new feature on YouTube and a great tip from Andrew Lock host of the web tv show Help my business. Show hosts are Shahar and Nash with marketing training. Click HERE to watch Who Pops Your Popcorn?! Episode #38 Now!
Do you have a Google profile?
Wednesday, July 8th, 2009 by The BuzzBooster Team!
Visibility for a business today is king. Visibility can cost a lot of money if you go the traditional way, but there are simple things you can do to have visibility in the marketplace without spending a dime.
For example; have a Google profile.
Similar to a Facebook or Linkedin profile, Google profiles have some unique user benefits that can improve your company’s visibility to an untapped market. They allow businesses to present their products and services to other Google users.
Profiles show up in any Google search, and anyone can view your business profile. Google profiles also offer an “about me” tab on a separate page, which allows you to write a company bio, point out the strenght of your business, or discuss the benefits of your company to your target audience.
You are also allowed to add links and map locations. Yes you can link to external sites which will provide more information about your business. You can also link to content on Twitter, Myspace, Facebook and Linkedin and put your business location on a Google map.
Google profiles is just one way that Google and social media can help the growth of your business.
Improve your skills in social media, check our new online training programs at: marketing training
Did you know?
This can be huge for your business!
Now, you can add a link to your website on your videos on YouTube. They can click at any time without interrrupting the video. This will allow you to bring visitors right from YouTube to your site.
Did I mentioned we have a training on online videos for business?
Utah Pulse Interviews Shahar & Nash with BuzzBooster
Friday, July 31st, 2009 by The BuzzBooster Team!Being found with social media marketing
Tuesday, July 28th, 2009 by The BuzzBooster Team!I bet many times when you hear people talking about social media marketing you think it is only a great way to brand a company.
I don’t blame you. Since most gurus don’t really have a clue on how to use social media for business, they talk about branding a lot.
There are several other reasons why social media is not an option in marketing anymore and is a must.
Have you heard of Alexa.com? If you are one of my clients, you sure did.
Alexa is a tool that tells you the popularity of websites and allows you to compare page views.
You can go to www.Alexa.com and download the tool bar for your computer.
Anyway, I’d like you at least to visit their site and try to compare Google.com with YouTube.com and check the pageviews.
You will see that YouTube has more page views than Google.
Can you believe this?
If you do the same with Google and Facebook, you will see that many days, Facebook has more page views than Google.
If you combine Facebook, MySpace and YouTube, you will see that they will have a higher reach than Google.
When you consider what Google is as a company and as a search engine, this data is really amazing.
Now, if you go to Google and star typing some words that you know have a lot of competition, do you know what happens?
Try “beautiful girls”. That is a search term with 70,300,000 results on Google.
There are 10 results per page. 7 of them, including the first four are from social media sites.
Try now “get six pack abs”- comes with 1,200,000 results.
6 of them are social media, including the first 3 results.
When you are doing anything online for business, you need to be found. You know people will not go beyond the first or second page on a search engine looking for something.
What do you do when you are in a competitive market?
What do you do when you don’t want to spend a lot of money to be on the first page?
What do you do to stay in the first page?
Yes, my friend, you stop being a pansy and start getting serious about using social media.
Wait too much, and this opportunity willbe gone. It is going to get crowded out there.
Read this post again, it is worth, it may change your business, and it is only one reason why you cannopt wait to use social media marketing.
I rest my case. Well, at least until next week.
Pizza Hut got it!
Tuesday, July 28th, 2009 by The BuzzBooster Team!When you watch this video, you will see how Pizza Hut combined consumer engagement with sales. This app they have developed has all.
The customer is always right
Tuesday, July 21st, 2009 by The BuzzBooster Team!We always talk about the importance of listening to your customer, have good follow-up strategies, keep a relationship and a conversation going with customers.
So sometimes, people get the wrong impression that this is the same as saying the customer is always right and that they have all final decisions. From how your business processes should be, to when they should pay you. Believe me, to understand this relationship is not only good for business, it is part of marketing too.
Have in mind that you as the business owner decide how to run your business, not the customer.
I found this blog post at Duct Tape marketing that I think explains this right:
“There is absolutely nothing wrong, in fact there’s everything right, with building a culture of making the customer thrilled at every turn, but you can’t adopt the mentality without two things firmly in place first.
1) You must absolutely set up every communication with the goal of attracting the ideal customer – ideal is a customer that values what you have to offer, values how you offer it, and determines that value is a mutual exchange of such – very much like any healthy relationship. Bad relationships come from misunderstanding yourself and what you really have to offer and the same might be said for attracting customers for the wrong reasons.
2) You must build an experience that does indeed thrill at every turn – from lead generation to getting paid.
With those two qualifications in place you can allow the customer to always be right, because you’ve designed a culture of mutual benefit and your “we won’t rest until its right” policy will serve both of you long term. Small businesses simply can’t afford to attract the wrong kind of life robbing customer and expect to make them thrilled, it’s a nearly impossible task and will be accomplished likely to the detriment of your ideal customers.”
So, repeat after me, the right customer is always right – with that mindset the accountability shifts from the customer to you.
Reasons businesses fail when they use social media
Friday, July 17th, 2009 by The BuzzBooster Team!The new episode of Who pops your popcorn? covers the main reasons why people fail when using social media. We also talk about a very cool new feature on YouTube that can increase your results and Andrew Lock host of Help my business gives you a very cool tip.
Watch our marketing web tv show now!
The Other Side of Social Media and a Tip From Andrew Lock
Friday, July 17th, 2009 by The BuzzBooster Team! Who Pops Your Popcorn?! Episode #39. WPYP #39. On this episode we talk about why businesses fail when using social media, a big new feature on YouTube and a great tip from Andrew Lock host of the web tv show Help my business. Show hosts are Shahar and Nash with marketing training. Click HERE to watch Who Pops Your Popcorn?! Episode #38 Now!
Do you have a Google profile?
Wednesday, July 8th, 2009 by The BuzzBooster Team!Visibility for a business today is king. Visibility can cost a lot of money if you go the traditional way, but there are simple things you can do to have visibility in the marketplace without spending a dime.
For example; have a Google profile.
Similar to a Facebook or Linkedin profile, Google profiles have some unique user benefits that can improve your company’s visibility to an untapped market. They allow businesses to present their products and services to other Google users.
Profiles show up in any Google search, and anyone can view your business profile. Google profiles also offer an “about me” tab on a separate page, which allows you to write a company bio, point out the strenght of your business, or discuss the benefits of your company to your target audience.
You are also allowed to add links and map locations. Yes you can link to external sites which will provide more information about your business. You can also link to content on Twitter, Myspace, Facebook and Linkedin and put your business location on a Google map.
Google profiles is just one way that Google and social media can help the growth of your business.
Improve your skills in social media, check our new online training programs at: marketing training
Did you know?
This can be huge for your business!
Now, you can add a link to your website on your videos on YouTube. They can click at any time without interrrupting the video. This will allow you to bring visitors right from YouTube to your site.
Did I mentioned we have a training on online videos for business?
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