Did you know?
by source: myvideosubmitter.com
Google is now using speech tot ext conversion. That means that they take the SPOKEN text from your videos, and convert it to text.
While they won’t tell us WHY they do that, the obvious answer is that they are looking for RELEVANT CONTENT! They now use your spoken text to categorize and rank your video.
Speech to text conversion
Friday, August 28th, 2009 by The BuzzBooster Team!
Why they use Twitter?
Wednesday, August 26th, 2009 by The BuzzBooster Team!
Twitter forecasts that by December 09 it will have over 50 million users. Google took 10 years to have 50 million people a day using its search engine and Facebook took 19 months.
Why people adopt tools like Twitter in such a fast and passionate way?
Many reasons there but one main reason is that tools like Twitter allow people to have a mass 2 way communication and this is very powerful for people and for businesses.
It is the one to many and many to one era.
Instant feedback is another powerful reason.
We can also say that many people look for leaders to help them live a better life and Twitter allows them to listen and meet other people.
The possibility to meet people is another big reason. Kind of the same reason you would go to a party. To have fun, meet people and learn more about them.
Here is where most businesses fail not only when using Twitter but other social media tools.
They meet someone and the next second they are either trying to sell you something or offering something for fre@.
People are not interested at this moment in getting things from you, they just want to know you better and maybe start a new relationship.
Do you invite friends to a barbecue and right when they get there you try to sell them Tupperware?
Same common sense goes here.
Sales will happen later when they get to know you better and the trust level is higher.
All you really have to do is let people know you better. At least a little better than they know your competition.
Did you know that 63% of people on Twitter follow people that have a nice smile?
Do you approach a guy with a sad face at a barbecue?
One frequent question we get is: But what do I do there on Twitter?
Perry Belcher, a heavy Twitter user says that 30% of the time, you should tweet about things that would make people’s life better, 10% you would compliment people. (that is something we all need more of), 20% try to make people laugh and 40% of the time you would provide good content. When you provide content you can add some soft sales calls.
I believe that is a good mix.
You should try Twitter. Twitter can be a great marketing tool in your business.
We all feel comfortable doing the things we are used to do but you need to remember that in this new economy, just trying to do more of what you have been doing thinking that will do the trick is not an option. It is like running faster on the same path trying to get to a destination when the destination is in a different place.
Texting while driving psa commercial
Tuesday, August 25th, 2009 by The BuzzBooster Team!
This video is very graphic and hard to watch, but is a great effort to stop texting while driving among teenagers.
Even though intellectually people might understand that, seeing this video will leave a strong impression
How to become viral?
Sunday, August 23rd, 2009 by The BuzzBooster Team!
To have a piece that becomes viral you need to:
Do something remarkable
Do something that engages people.
Like this Belgian television stunt done in a train station to promote a TV show looking for someone to play the leading role in the Sound of Music
Can you count how many people have cameras and cel phones recording and broadcasting this?
Social Media Marketing Facts
Tuesday, August 18th, 2009 by The BuzzBooster Team!
Did you know?
•Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
•More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
• 78% of consumers trust peer recommendations
• Only 14% trust advertisements
•Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
Blogging in corporations
Tuesday, August 18th, 2009 by The BuzzBooster Team!
Very often we get companies that want to start a blog because they think it is an easy way to generate more traffic and leads. That is not the primary benefit of a blog and it is important to understand that. Of course, because blogs tend to be keyword rich, over time that will help your rankings, but this is almost a side benefit. In order to generate traffic and leads, the company needs to be seriously committed with the blog and understand that they are after a blog generates recurring traffic with a regular readership. To achieve this goal, the company needs to create engines of engagement that will bring people back to the blog. A regular readership is the end goal for the company.
There are a few things that a company needs to consider before starting a blog.
1. Long term commitment
2. You need to engage people. It is not about just giving information about your company. Ask for feedback, ask for questions.
3. Press releases shouldn’t appear on a blog.
4. Have a face and a personality. People don’t like companies, they like other people.
5. Accept criticism
6. Be real, be transparent
7. Summarize a post at the beginning and in the title. Be controversial to grab users attention.
8. Use headings to grab attention and summarize content.
9. Use images to break up the copy and communicate key points.
10. Don’t make long posts. Less than 500 words.
11. and yes, your competitors will read your blog. Don’t worry, that is part of the game.
Cymatics- the other side of sound
Tuesday, August 4th, 2009 by The BuzzBooster Team!
This is not only a cool video but shows a different perspective of how we see sound.
3 stages of consumer engagement
Tuesday, August 4th, 2009 by The BuzzBooster Team!
The 3 stages of consumer engagement.
Imagine a world when you could start a business and have people engaged with your company, talking about you to others and not buying anywhere else.
Wouldn’t that be great?
Unfortunatelly that is not usually what happens.
Most companies need to go through three basic stages before they can say they have people really engaged with their brand.
Stage 1- Listen to your market
We cannot engage people if we don’t listen to what they are saying, their wants and needs. We need to understand to which topics they react to, what they expect from us and how they want us to approach them.
Remember, the way we do business has changed a lot in the last few years and the way people buy has also changed.
Today, more than ever, it is very easy to listen to your target market. It is one reason why you should use social media tools.
You can listen and get more information about your target market than you ever dreamt possible.Twitter comes to mind as one of the best tools to listen what your target market is saying.
Stage 2
Build an audience.
We all want and need an audience.This is the moment in your business where you want to create awareness, you want attention. Attention is not easy to get today. People have a lot of options to where to look and I dare to say that the search for attention is the new gold rush.
When you build an audience, you have people that want to get together to listen to you.
This can be done with events, teleseminars, videos etc.
When you do this right, you get people participating with you on an ongoing basis.
The level of trust will increase which in today’s economy is a crucial point for your business.
At this stage is where consumer engagement really happens and it is where word-of-mouth really starts.
Stage 3- Build Your Tribe
Seth Godin was the first to tell us we need to build a tribe, a community that you lead.
The first thing you need in order to build your tribe is to have a cause, a reason why people would follow you, where they feel they can contribute and feel affinity with one another and empowered.
Yes, you can build a tribe around companies and products.
Your position here is different because you help the community with the ideas and concepts and showing where to go, but you don’t lecture.
This is as far as you could think from a one way conversation and it is an important part of this new economy. Social media tought us that our voice matters and that as consumer we have a say and we can be part. Business owners need to embrace this mindset.
On the first 2 stages, you have a lot of control and it is up to you to do it well.
The third stage will follow if you do the first 2 right and if your cause, purpose is really clear to your audience.
Speech to text conversion
Friday, August 28th, 2009 by The BuzzBooster Team!Why they use Twitter?
Wednesday, August 26th, 2009 by The BuzzBooster Team!Twitter forecasts that by December 09 it will have over 50 million users. Google took 10 years to have 50 million people a day using its search engine and Facebook took 19 months.
Why people adopt tools like Twitter in such a fast and passionate way?
Many reasons there but one main reason is that tools like Twitter allow people to have a mass 2 way communication and this is very powerful for people and for businesses.
It is the one to many and many to one era.
Instant feedback is another powerful reason.
We can also say that many people look for leaders to help them live a better life and Twitter allows them to listen and meet other people.
The possibility to meet people is another big reason. Kind of the same reason you would go to a party. To have fun, meet people and learn more about them.
Here is where most businesses fail not only when using Twitter but other social media tools.
They meet someone and the next second they are either trying to sell you something or offering something for fre@.
People are not interested at this moment in getting things from you, they just want to know you better and maybe start a new relationship.
Do you invite friends to a barbecue and right when they get there you try to sell them Tupperware?
Same common sense goes here.
Sales will happen later when they get to know you better and the trust level is higher.
All you really have to do is let people know you better. At least a little better than they know your competition.
Did you know that 63% of people on Twitter follow people that have a nice smile?
Do you approach a guy with a sad face at a barbecue?
One frequent question we get is: But what do I do there on Twitter?
Perry Belcher, a heavy Twitter user says that 30% of the time, you should tweet about things that would make people’s life better, 10% you would compliment people. (that is something we all need more of), 20% try to make people laugh and 40% of the time you would provide good content. When you provide content you can add some soft sales calls.
I believe that is a good mix.
You should try Twitter. Twitter can be a great marketing tool in your business.
We all feel comfortable doing the things we are used to do but you need to remember that in this new economy, just trying to do more of what you have been doing thinking that will do the trick is not an option. It is like running faster on the same path trying to get to a destination when the destination is in a different place.
Texting while driving psa commercial
Tuesday, August 25th, 2009 by The BuzzBooster Team!This video is very graphic and hard to watch, but is a great effort to stop texting while driving among teenagers.
Even though intellectually people might understand that, seeing this video will leave a strong impression
How to become viral?
Sunday, August 23rd, 2009 by The BuzzBooster Team!To have a piece that becomes viral you need to:
Do something remarkable
Do something that engages people.
Like this Belgian television stunt done in a train station to promote a TV show looking for someone to play the leading role in the Sound of Music
Can you count how many people have cameras and cel phones recording and broadcasting this?
Social Media Marketing Facts
Tuesday, August 18th, 2009 by The BuzzBooster Team!Did you know?
•Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
•More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
• 78% of consumers trust peer recommendations
• Only 14% trust advertisements
•Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
Blogging in corporations
Tuesday, August 18th, 2009 by The BuzzBooster Team!Very often we get companies that want to start a blog because they think it is an easy way to generate more traffic and leads. That is not the primary benefit of a blog and it is important to understand that. Of course, because blogs tend to be keyword rich, over time that will help your rankings, but this is almost a side benefit. In order to generate traffic and leads, the company needs to be seriously committed with the blog and understand that they are after a blog generates recurring traffic with a regular readership. To achieve this goal, the company needs to create engines of engagement that will bring people back to the blog. A regular readership is the end goal for the company.
There are a few things that a company needs to consider before starting a blog.
1. Long term commitment
2. You need to engage people. It is not about just giving information about your company. Ask for feedback, ask for questions.
3. Press releases shouldn’t appear on a blog.
4. Have a face and a personality. People don’t like companies, they like other people.
5. Accept criticism
6. Be real, be transparent
7. Summarize a post at the beginning and in the title. Be controversial to grab users attention.
8. Use headings to grab attention and summarize content.
9. Use images to break up the copy and communicate key points.
10. Don’t make long posts. Less than 500 words.
11. and yes, your competitors will read your blog. Don’t worry, that is part of the game.
Cymatics- the other side of sound
Tuesday, August 4th, 2009 by The BuzzBooster Team!This is not only a cool video but shows a different perspective of how we see sound.
3 stages of consumer engagement
Tuesday, August 4th, 2009 by The BuzzBooster Team!The 3 stages of consumer engagement.
Imagine a world when you could start a business and have people engaged with your company, talking about you to others and not buying anywhere else.
Wouldn’t that be great?
Unfortunatelly that is not usually what happens.
Most companies need to go through three basic stages before they can say they have people really engaged with their brand.
Stage 1- Listen to your market
We cannot engage people if we don’t listen to what they are saying, their wants and needs. We need to understand to which topics they react to, what they expect from us and how they want us to approach them.
Remember, the way we do business has changed a lot in the last few years and the way people buy has also changed.
Today, more than ever, it is very easy to listen to your target market. It is one reason why you should use social media tools.
You can listen and get more information about your target market than you ever dreamt possible.Twitter comes to mind as one of the best tools to listen what your target market is saying.
Stage 2
Build an audience.
We all want and need an audience.This is the moment in your business where you want to create awareness, you want attention. Attention is not easy to get today. People have a lot of options to where to look and I dare to say that the search for attention is the new gold rush.
When you build an audience, you have people that want to get together to listen to you.
This can be done with events, teleseminars, videos etc.
When you do this right, you get people participating with you on an ongoing basis.
The level of trust will increase which in today’s economy is a crucial point for your business.
At this stage is where consumer engagement really happens and it is where word-of-mouth really starts.
Stage 3- Build Your Tribe
Seth Godin was the first to tell us we need to build a tribe, a community that you lead.
The first thing you need in order to build your tribe is to have a cause, a reason why people would follow you, where they feel they can contribute and feel affinity with one another and empowered.
Yes, you can build a tribe around companies and products.
Your position here is different because you help the community with the ideas and concepts and showing where to go, but you don’t lecture.
This is as far as you could think from a one way conversation and it is an important part of this new economy. Social media tought us that our voice matters and that as consumer we have a say and we can be part. Business owners need to embrace this mindset.
On the first 2 stages, you have a lot of control and it is up to you to do it well.
The third stage will follow if you do the first 2 right and if your cause, purpose is really clear to your audience.
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