This week BuzzBooster.TV invites you for a cup of tea, shows you how to outsource cheap, talks about Twitter and a lot more! With hosts Shahar and Nashlah small business marketers.
Linchpin, CD Duplication and Social Media Tips BuzzBooster.TV #2
Thursday, February 18th, 2010 by The BuzzBooster Team!
by shahar
This week talks about Linchpin from Seth
Godin, We shoot bottles and how to use tryvertising in your business plus a visit to a CD duplication company. Hosted by Shahar and Nash Boyayan.
Watch the Buzzbooster web show now!
Benefits of direct response marketing
Thursday, February 18th, 2010 by The BuzzBooster Team!
by shahar
According to Wikipedia: Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to direct marketing in which the marketer contacts the potential customer directly.
In direct marketing (such as telemarketing), there is no intermediary broadcast media involved. In direct-response marketing, marketers use broadcast media to get customers to contact them directly.
It is direct-response marketing because the communications from the customer to the marketer are direct, this differentiates it from simple direct marketing in which the communications from the marketer to the customer are direct, but do not allow for instant feedback.
Like direct marketing, direct-response marketing seeks to elicit action. It is inherently accountable since results can be tracked and measured. Furthermore, direct-response campaigns perform best if the underlying strategies and tactics are highly competitive.
Direct-response advertising is characterized by four primary elements:
• An offer • Sufficient information for the consumer to make a decision whether to act
• An explicit “call to action”
• Means of response (typically multiple options such as a toll free number, web page, and email) Improving the appeal and uniqueness of an offer is a first step for improving response. An offer must be targeted such that its appeal is relevant to the wants or needs of the audience, so the choice of media or list carries similar importance as the perceived value of the offer.
There are many other best practices and techniques used to achieve results such as the use of urgency, clear and compelling copy, and graphics and design which reinforce the message.
Direct response marketing campaigns tend to have higher conversions when targeted to a specific audience. Some direct response pieces can yield 40% conversion. Many think that direct response marketing campaigns are expensive but this is not true.
Knowing how to track these campaigns will bring high returns and low investment. Get to know more about direct response marketing campaigns at New Clients Pronto.com
10 ways to bring traffic to your website
Thursday, February 18th, 2010 by The BuzzBooster Team!
by shahar
If you have a website, and I hope you do, you need traffic to be able to convert leads or sales. The traffic you bring to your site needs to targeted. You don’t need a lot of visitors, but you need visitors that buy. Here are a few ways you can get more traffic.
1. If you use Facebook, use the notes aplication to pull your blog feedto your profile or fan page.
2. When writting anything on your site, don’t forget to insert a keyword that could bring a targeted buyer. The title is usually the best place to do this.
3. Use videos on all video sharing sites. Don’t forget to include a link to your site and a compelling offer.
4. Google profile. You need a Google profile with links to your site and blog.
5. Include a link in your signature in your e-mail
6. Have a form on your site or blog where people can subscribe for your tips and come back often.
7. The more focused the topic of your blog or site, more likely to bring the right kind of people.
8. Add a ReTweet button on your blog. Get one at Tweetmeme.
9. when you have a very good article or blog post, submit to places like Digg and StumbleUpon.
10. Constantly update your blog or website. Treat it like a living being and remember, if you don’t feed, it will die.
Linchpin, CD Duplication and Social Media Tips BuzzBooster.TV #2
Thursday, February 18th, 2010 by The BuzzBooster Team!by shahar
This week talks about Linchpin from Seth
Godin, We shoot bottles and how to use tryvertising in your business plus a visit to a CD duplication company. Hosted by Shahar and Nash Boyayan.
Watch the Buzzbooster web show now!
Benefits of direct response marketing
Thursday, February 18th, 2010 by The BuzzBooster Team!by shahar
According to Wikipedia: Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to direct marketing in which the marketer contacts the potential customer directly.
In direct marketing (such as telemarketing), there is no intermediary broadcast media involved. In direct-response marketing, marketers use broadcast media to get customers to contact them directly.
It is direct-response marketing because the communications from the customer to the marketer are direct, this differentiates it from simple direct marketing in which the communications from the marketer to the customer are direct, but do not allow for instant feedback.
Like direct marketing, direct-response marketing seeks to elicit action. It is inherently accountable since results can be tracked and measured. Furthermore, direct-response campaigns perform best if the underlying strategies and tactics are highly competitive.
Direct-response advertising is characterized by four primary elements:
• An offer • Sufficient information for the consumer to make a decision whether to act
• An explicit “call to action”
• Means of response (typically multiple options such as a toll free number, web page, and email) Improving the appeal and uniqueness of an offer is a first step for improving response. An offer must be targeted such that its appeal is relevant to the wants or needs of the audience, so the choice of media or list carries similar importance as the perceived value of the offer.
There are many other best practices and techniques used to achieve results such as the use of urgency, clear and compelling copy, and graphics and design which reinforce the message.
Direct response marketing campaigns tend to have higher conversions when targeted to a specific audience. Some direct response pieces can yield 40% conversion. Many think that direct response marketing campaigns are expensive but this is not true.
Knowing how to track these campaigns will bring high returns and low investment. Get to know more about direct response marketing campaigns at New Clients Pronto.com
10 ways to bring traffic to your website
Thursday, February 18th, 2010 by The BuzzBooster Team!by shahar
If you have a website, and I hope you do, you need traffic to be able to convert leads or sales. The traffic you bring to your site needs to targeted. You don’t need a lot of visitors, but you need visitors that buy. Here are a few ways you can get more traffic.
1. If you use Facebook, use the notes aplication to pull your blog feedto your profile or fan page.
2. When writting anything on your site, don’t forget to insert a keyword that could bring a targeted buyer. The title is usually the best place to do this.
3. Use videos on all video sharing sites. Don’t forget to include a link to your site and a compelling offer.
4. Google profile. You need a Google profile with links to your site and blog.
5. Include a link in your signature in your e-mail
6. Have a form on your site or blog where people can subscribe for your tips and come back often.
7. The more focused the topic of your blog or site, more likely to bring the right kind of people.
8. Add a ReTweet button on your blog. Get one at Tweetmeme.
9. when you have a very good article or blog post, submit to places like Digg and StumbleUpon.
10. Constantly update your blog or website. Treat it like a living being and remember, if you don’t feed, it will die.
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