Importance of Mastermind for small businesses

Tuesday, July 27th, 2010 by shahar

We are on our way to Orange County tonight. I’ve been looking forward for this trip. It is a meeting with our mastermind group. It took me a while to figure out why I needed a mastermind group. As a business owner, I’m an implementer. I get things done and I like to solve challenges. This is a good thing but I also tend to feel very lonely. It is hard to find people with whom you can talk about business growth, specific challenges that you face, like any other business owners and it is hard to grow if you are the only, or in our case, the only 2 thinking heads in a business.

These are the reasons I belong to a mastermind group. I can get fresh eyes in my business, accelerate business growth, the group becomes a sounding board for new ideas- this is very important because people tend to ask opinions from people that cannot give them an appropriate opinion, like friends and family. There is also accountability, you stepping out of the box, share sorrows and joy and of course the group can help you achieve milestones.

As business owners it is very difficult for us to do this by ourselves. We all need fresh eyes in our business every now and then.

This week I just want you to think how you are running your business and if you want to keep being the loneliest person on earth or look for ways to bounce back business ideas.

Client attraction: Creating rituals in business

Monday, July 26th, 2010 by shahar

In order to have a irresistible business you need to create rituals in your business in order to create an aura of value around your business. You also need to make sure you have processes in place. this makes client attraction a bliss.

The Bread Kitchen and why social media doesn’t work BuzzBooster Tv #12

Friday, July 23rd, 2010 by The BuzzBooster Team!

This week we talk about social media and rumors that it doesn’t work and then we show you how to unveil your core story. Watch BuzzBooster.tv now

Is your business irresistible? The art of client attraction

Monday, July 19th, 2010 by shahar

Today is not enough for a business to provide good information, an experience or good customer service.

With the amount of noise you face every time you try to promote your business, it takes a lot more to get attention.

It does not matter the midia you are using to promote your business, they are all crowded and offer so many distractions. Especially if you are using social media as the only marketing approach. Social media offers so many distractions that the attention span of the average person is only 9 seconds. That is the same attention your gold fish will give you. So, if you want people to pay attention to you, come to you asking for your products or services and advocate for you, you need more. You need to become an irresistible business.

In order to become irresistible you need to make sure the following steps are in place:

1. Have an irresistible offer

2. Unveil your core story

3. Create your unique voice in the market

4. Incorporate Mystique in your busienss

5. Be Uber-present always

6. Define rituals for your business

7. Increase trust

By making sure you have all these steps in place you create what people will find an irresistible business.

I want to show you some examples of companies that do this well and show you how to apply these concepts in your business.

The Be Irresistible! The art of attracting and keeping clients webcast will be the way we will show you how to be perceive as the only desirable business in your industry.

Join us by registering here: Client Attaction Webcast

Client attraction and Online Visibility

Friday, July 16th, 2010 by The BuzzBooster Team!

We did a great webcast on client attraction and online visibility and as a test we livestream at the same time. We still have to fix some kinks in the process but if you want to watch the video on client attraction is it is here for you:

Client attraction seminar

Online advertising versus Phone book ads

Monday, July 12th, 2010 by shahar

Yellow Pages vs. Online Advertising (”Let Your Fingers Do The Finding”)

• Yellow Pages are difficult to track and have limited tracking options. Online marketing offers extensive tracking options.
• Yellow Pages reach can only go so far and if you advertise in more than one directory it can get very expensive. Online marketing has an unlimited reach and is very cost effective.
• You can only change your advertising message on a yearly basis with Yellow Pages. You can change your message online at any time.
• There are over 13 billion searches on the web/month and growing. Yellow Pages receive an approximate 1 billion references/month and is losing more and more customers that advertise in the Yellow Pages every year.

Don’t forget we can help you with local marketing.

Online Advertising versus Phone Books Ads

Thursday, July 8th, 2010 by shahar

Yellow Pages vs. Online Advertising (”Let Your Fingers Do The Finding”)

• Yellow Pages are difficult to track and have limited tracking options. Online marketing offers extensive tracking options.
• Yellow Pages reach can only go so far and if you advertise in more than one directory it can get very expensive. Online marketing has an unlimited reach and is very cost effective.
• You can only change your advertising message on a yearly basis with Yellow Pages. You can change your message online at any time.
• There are over 13 billion searches on the web/month and growing. Yellow Pages receive an approximate 1 billion references/month and is losing more and more customers that advertise in the Yellow Pages every year.

Don’t forget we can help you with local marketing.

What to look for when outsourcing small business marketing

Thursday, July 8th, 2010 by shahar

Outsourcing marketing efforts has become an essential aspect of business strategies. After all, you should focus on what you are good at and outsource the rest.

Outsourcing allows a company to put more focus on product development and overall operations. Many marketing agencies can often provide the same service as an in-house marketing department, but at half the cost.

By outsourcing you gain the following:

  • Specialized skills and expertise
  • More time- your most valuable asset
  • More implementation
  • Fast results

Every time you hear outsourcing marketing you think about how expensive marketing agencies are. Don’t forget that there are some Marketing companies that specialize in small businesses, just like BuzzBooster.  They are not in the business of selling you on expensive advertising, they focus on other strategies like internet marketing, direct response marketing and social media marketing to bring you more exposure and more results.

Here are a few  questions that should assist you in finding a marketing agency that is right for you.

  • Area of ExpertiseFind out what their expertise is in.  What do they focus on? Here are common areas of expertise:
    • Search Engine Marketing and Optimization
    • Branding
    • Positioning
    • Affiliate Marketing Development and Management
    • Marketing Strategy and Plan Development
    • Internet Marketing Strategy and Plan Development
    • Lead Generation
    • Sales and Marketing Campaign Development
    • Marketing Classes, Seminars, and Workshops

    Figure out what areas you need help in and look for consultants with expertise in those areas.

  • Training/EducationWhat type of training and/or education is important to you. I will tell you that education is important, however experience and hands-on expertise can far out weigh education when it comes down to success in marketing.Ask for case studies, referrals, and experience in the areas that you need assistance in.
  • Company AchievementsWhat are the notable achievements that the marketing consultant has achieved. What work are they most proud of?Ask them to show you examples of campaigns they run for other clients.
  • What doesn’t work in social media

    Monday, July 5th, 2010 by shahar

    Small business owners know they need to be using the internet and social media marketing to promote their business. Many times they start doing themselves and after a while start questioning what they are doing because they don’t see any return on the time and money invested.

    This is actually very common. Here is a list of things you need to know that do not work with social media in order to avoid wasting your time: – Trying to do a million things at the same time – Fail to understand that social media is a process and will not work overnight.

    - Fail to see that an advertising approach will not work. – Trying to use social media tools without a strategy. – Not automating most of your social media efforts. – Confusing marketing with social media with becoming a social butterfly. – Using social media as your only marketing effort. – Believing you can make money with no work, no investment and do it overnight. – Buying every new product promising the above. – Join or use every new tool that comes up.

    How to choose a marketing consultant

    Saturday, July 3rd, 2010 by shahar

    With the internet and social media marketing along came a huge line of new marketing consultants. Unfortunately a big chunk still live in their mother’s basement and never made a penny online.  Even worse, they have no business experience.  Getting advice from these people can cause you a lot of headaches and take your business down.

    Here are several tips for securing talent that will save your project time, mistakes and money when choosing a Marketing Consultant:

    - Meet 1 on 1

    - Look at their work product, PR, past strategies, designs

    - Ask about the products they have launched themselves

    - Check the Alexa Rank and Page rank of their websites.

    - Check their presence online.

    - Ask about their revenue models online and check examples given.

    - Have they won or been nominated for  industry awards?

    - References are nice, but really, who gives bad references?

    - What specific, off-the-cuff strategies does the consultant propose?

    - Do the strategies proposed seem cogent, offer fresh perspective?

    - Check if what he/she is offering are real strategies or just a bunch of tactics you could learn from a book.

    - Do they have hands on experience in business?

    - Don’t price shop. Good consultants are not cheap. Here the saying “you get what you pay for” really applies.

    - Listen to your guts.