Internet Marketing: Membership ideas for businesses

Monday, November 21st, 2011 by shahar

I’m yet to see a business that cannot have some kind of continuity program.

This week I found this article in Springwise on some fellow brazilians selling bread in a continuity program.

You can see that there are membership ideas everywhere:

Los Paderos is a Brazilian site that sends subscribers three loaves of fresh-made artisan bread each week.

Scarcely a week goes by without us discovering some fresh new application of the subscription model, and this week is no exception. The innovation this time? Los Paderos, a Brazilian site that sends subscribers three loaves of fresh-made artisan bread each week.

Los Paderos’ breads are made in a wide range of varieties, without preservatives and using natural fermentation processes. Rather than baking them all the way, however, Los Paderos sells its breads semi-finished and cooled. Customers can then store them in the fridge for up to two weeks; when they’re ready to use the bread, they simply finish baking it and enjoy it piping hot from their own oven. Subscribers get three loaves of their choice each week for a monthly price of BRL 60.

Is there any limit on the convenience and appeal of recurring home deliveries for frequently used products? We don’t think so either, and the added element of semi-baking for completion at home only adds to the appeal. How could a subscription model deliver some fresh stability and repeat business to your innovative brand?

Website: www.lospaderos.com.br/pagina/?CodSecao=16

Tags: continuity programs, emmbership sites, Internet Marketing, membership programs
Posted in Internet Marketing | 1 Comment »

Google Plus Business Page

Thursday, November 17th, 2011 by shahar

You can now have your business page on Google Plus.

Check our BuzzBooster Marketing page to see an example and don’t forget to add us to your circles.

Since content from your Google Plus page can be indexed by Google you need to have one.

Since you can have groups/circles based on topics of interest you should have one.

Since you can use the feature Hangout to have meeting with prospects, clients and showcase products, you should be using Google +

Don’t forget to populate your page with good content as you should do in any social media environment.

Don’t forget to add a Google + button on your site and to promote in other social environments.

Google understands business and I believe many more features will show up in the near future that will allow us to market our businesses better.

Posted in Social Media Marketing | No Comments »

Video Marketing: Some facts about YouTube

Tuesday, November 15th, 2011 by shahar

Here a few more facts on YouTube just to prove how powerful it can be for you to add videos to your small business marketing strategy.

• Don’t forget that YouTube is a social network too.
• videos with thumbnails generate 19% more views
• video is an engagement object
• YouTube has grown 250% year after year.
• Growth of 300% tweets a year coming from YouTube
• Each tweet results in 6 new viewers
• Video moves business
• if the video comes from someone you trust, you are more likely to watch until the end.

Let’s upload some videos and get more views on YouTube folks!

Tags: get more views on youtube, video marketing, youtube
Posted in Social Media Marketing | No Comments »

Blog World and New Media Expo #bwela

Monday, November 14th, 2011 by shahar

Blog World expo is still one of my favorite events. We just finished 3 days of sessions, parties and network and are now waiting for Streaming Media tomorrow.

The best thing about Blog World is by far networking. It is a unique chance to deepen relationships and talk to some amazing bloggers and podcasters.

On the trade show, we had a chance to talk more with Blubrry and what can be done to get more exposure to Web TV shows.  They offer a great option for show hosts. Their Wordpmass plugin helps a lot podcasters.

I was really excited about a Wordpress plugin that helps you with SEO while you are writing the posts. ThinkLink is another cool plug-in.

We did quite a few interviews on the trade show that we’ll share with you later at the BuzzBooster Show

I did attend some great sessions related to business in social media, Jason Falls did a cool presentation, there was a panel on getting sponsors for podcasts that was really informative. Sessions on YouTube were also great but the best was the YouTubers meetup. I felt cool just being there. Interview with Julie Perry will follow on our show. The kimono session was by far my favorite with Jay Baer. Very informative, good content and interactive.  The keynote from Ford was actually very interesting showing how a big company is using social media.

I’m not sure if the titles for the session were good. They were clever but didn’t say much about the content. I know that last year I got home from BlogWorld and bought the virtual ticket so I could see the sessions we missed. This year I didn’t because I’m not sure if I missed something important.

Titles are headlines that need to make people take action. I would also specify if sessions were basic or advanced. Heard a lot of people saying they didn’t know which sessions were for them.

I’m really not a fan of panels at BlogWorld. They tend to be a mix of jokes and not a lot of content. The exception was the one about getting sponsors for podcasts that was very good.

The parties were all fun, at least the ones we attended.

BlogWorld is a unique event with a very diverse crowd which contributes to the conversation and experience.

Tags: blogworld, social media
Posted in Fantastic Events | No Comments »

Closing Sales Strategies for Small Business Owners

Saturday, November 12th, 2011 by shahar

One more episode of BuzzBooster tv. This week we talk about closing sales strategies and how to find broken windows during the negotiation process.

Watch BuzzBooster TV now

Tags: buzz tv, web series, web shows
Posted in BuzzBooster TV Show | No Comments »