We hear a lot of people say they like to carry us in their pocket.
I believe things would get a little heavy, so we figure a way we can be together the whole time.
We have a mobile app where you can read our blog, watch our shows, have some business tools and much more.
You only need an Android phone, then you go to places and type
Buzzbooster. Download the app.
See, now you can carry us in your pocket.
Negotiation is important and happens in different formats. Face to face, over the phone, to a group and on a website.
You need to become a master negotiator to become really successful in business and have a lot of fun while you sell.
The negotiation process has 4 stages. Believe me this stages happen all the time no matter how you are selling- talking to people or the copy of a website.
1. Find the broken windows.- Find (or if you are writing- assume)the real problems going in the mind of your prospect. It might not be what they think it is.
2. Join the Tango. After you know the problems, you know there is drama involved and you join the tango or the conversation going in their minds. This will create a connection with your prospects.
3. Incorporate mystery and rituals. You need to leave some unanswered questions and show your structure. This keeps the mind hooked to you.
4. Extract the wow. Just like in infomercials there needs to be a wow moment. Here you show the possibilities.
5. Tie the know. Here is where the deal gets done, you create a partnership with your prospect. If you do all of the above right, you don’t need to ask for the sale, but if the prospect doesn’t propose, it is up to you my dear to do so.
Want to go deeper into sales strategies?
All you need to do is check this sales strategies program
Don’t forget to download our app is you use an Android phone.
You will have access to all our shows, our blog updates, a lot of cool stuff including a QR scanner.
Just go to the Android market and type BuzzBooster.
Yes, we did submit to the Apple store too but who knows when they will approve?
I would really take the time to watch this video.
In order to go far, go fast and go big you need to change some behavior habits. This video can help you with that.
Mel Robbins is a married working mother of three, an ivy-educated criminal lawyer, and one of the top career and relationship experts in America. Widely respected for her grab-’em-by-the-collar advice and tough love, Robbins drills through the mental clutter that stands between people and what they want. Her approach is smart, effective and entertaining. Five days a week, Mel hosts her own syndicated radio show The Mel Robbins Show, discussing hot topics and giving advice to callers across America. She is starring in a new series, In-Laws, airing this summer on A&E. In addition, she writes a monthly column for Success Magazine, is a former CNBC contributor and is the co-founder of Advice for Living, Inc., which develops products and television programming with experts in the wellness, health, relationship and career categories.
Most nights, once the kids are in bed, you’ll find Mel at home with a bourbon on the rocks and her Australian Shepherd at her feet, writing about life, love and everything else on her award-winning blog: www.melrobbins.com
It is just for today, Monday.
Get 50% off any of our online training programs
Click here: Chalktalkspot
Choose the program you want and on check out add coupon code: mondaymadness.
Are you mimicking old dumb marketing agencies and ignoring your best potential customers?
Smart businesses should develop marketing programs to reach baby boomers and do it in an intelligent way.
Are you asking why?
Well more than 30% of Americans are over 50 and the influential over-50 segment has $2.3 trillion in annual spending power and today controls 50% of all discretionary income. That is 2.5 times the spending power of 18-24 age group.
Did you see that the word influential is highlighted?
This is a generation that has disposable income to spend and invest even in though economic times.
The boomer generation likes to invest in products and services that are aligned with their deeper value. ( This is why it is really important for businesses to work with an irresistible promise like we show in the magnetic influence system). And boomers do pay attention how companies market to them
On the other side it looks like companies don’t care to pay attention to them.
Here some examples:
People 50+ buy 60% of all carbonated beverages but Coke The Heart Truth for Women campaign, which is a great campaign, uses a spokesperson that is 36 years old- Heidi Klum. Can’t they find anyone gorgeous after 50?
Pepsi uses psychedelic logos with Barry Whites tunes. Do we need nostalgia?
By the way, nostalgia is really the wrong approach with boomers. This is a generation proud to have changed the way things were done and some of the things they did, they don’t want to remember. Hair color spots tend to use this approach too.
Even worse is AARP that portraits 50+ as frightened and unintelligent in their commercials.
Honda spots for hybrid cars don’t include boomers while more than half of the 90 million 50+ consumers in America say they want to buy green.
People over 50 account for 80% of all leisure travel in this country including luxury travel. Do you think the spot “Travelocity Travel Wish #9: Jump on the bed in a fancy hotel” has anything to do with boomers?
There are many more examples of poor marketing to boomers. Just think about sex related commercials with couples in separate bathtubs.
Boomers can talk and make sex, why can’t the people that create these type of commercials do the same?
If your product or service is a good match for boomers, pay attention how you are promoting it, and include boomers in a tasteful, intelligent manner.
We appreciate and we like the attention. Missing the mark here can cost you a lot.
Learning the best ways how to advertise your business can be a real chore to say the least. There is
certainly no shortage of companies trying to convince you that you need to subscribe to their marketing
or advertising approach to gain clients. So, the real question is, “What’s the best form of advertising for
your business?” Well, research indicates that online advertising is not only far more cost-effective than
traditional off-line forms of advertising, but online advertising is also fairly easy to set up.
First of all, let me say, that there are really two forms of online advertising; there’s the paid method
known as pay-per-click advertising, and the “free” method known as SEO or search engine optimization.
For the purposes of this post, we’ll be talking about the paid method because it’s the easiest and
quickest way to implement a successful online advertising campaign.
For our purposes, I’m only going to refer to the Google search engine since Google dominates the
internet world. Google’s form of pay-per-click advertising is called Google Adwords. It’s referred to as
pay-per-click advertising because while your ads can appear for any number of targeted search terms,
you only pay when someone actually clicks on your ad. Starting a Google Adwords campaign only
costs $5 to start and your ads can be up in a matter of minutes. Do a Google search for “$75 Adwords
voucher”, and if you’re a new advertiser to Adwords, Google will pay for the first $75 of your ad spend.
There are several components to Adwords that makes it the best way how to advertise your business
online. First of all, you have complete control over what you spend. Adwords allows you to set a daily
budget, so if you only want to spend, say, $300 per month, then you would set your daily budget at $10.
Once you spend $10 for the day, Google will pause your ads and turn them back on the following day.
Another thing I love about Adwords is the ability for what’s known as geo-targeting. Geo-targeting
allows you ads to only be visible to people in a certain geographic area or areas. If you only want to
attract clients in Houston, Texas and Baltimore, Maryland, you can do that.
Furthermore, you have the ability to select as many keywords as you want to trigger your ads allowing
you to reach the maximum amount of targeted leads to your site. Finally, what I love most about
Adwords is the ability to see what’s working and not working. By viewing the historical data in your
account, you can see how many people viewed your ads and how many of those viewers clicked on your
ads. This allows you to make necessary changes to better optimize your account for maximum ROI.
Guest post by: Brandon Jones
Senior Marketing Advisor
My Marketing Team
Just heard the news about Steve Jobs death and I’m really sorry to see him go.
I’m not an Apple user (well, I have an ipod), but I greatly admire its founder as being an example of a true entrepreneur, master creator and brilliant marketer.
Few people understood consumer psychology like he did and how to incorporate mystery and create desire when promoting a product. More than most he also understood the power of a community and is an example to any one.
He was a true example of how we need to be as entrepreneurs and how crucial it is in business to innovate and be fast to put products in the market, even when they are not perfect, how important it is to create a community linked to a higher purpose around our business and have them advocate and fight for you.
We need more people like Steve Jobs and we need to pay more attention to cancer research. Make a donation today to a cancer research institution like
http://www.cancer.org/
We use Mindmaps in almost all of our meetings and we just love it.
Mindmaps are visual diagrams to represent concepts or tasks that could be connected.
Its unique unstructured but connected nature makes it a great tool for any kind of brainstorming.
It can also be used for product creation, problem solving, site creation, marketing maps. identify audiences and ideal clients, product launches, sales funnels.
Helps you organize ideas. If you study consumer behavior, you can use this tool to see what is their connection (this would help you find other markets to the same product or service). You may also use it to find new opportunities for content development.
Mind maps are guarantee to improve effectiveness and efficiency in any small business. It can be one of the most valuable tools for small business marketing.
Here are some Mindmaps tools you can check:
Mindjet: Available for MAC and PC
Mindomo
Mindmeister
The shortest route to failure is to touch a customer base or prospects only once. Like mailing one postcard.
Much better is to invest in reaching them at least 3 times.
Increase the level of trust with customers and prospects is part of creating an irresistible business and attracting long lasting prosperity.
Here are a few things you can add to your marketing messages that will help build credibility and trust:
1. Your guarantee. Keep it simple, strong and straightforward.
2. Customer reviews.
3. Privacy policy: This is mandatory in online direct marketing.
4. Ratings/awards: make them easily accessible on your site.
5. Customer service: Don’t hide your customer service number. You can also add a live chat to your site or a helpdesk.
6. Membership and affiliations: we have ours at the bottom of the home page.
7. About us: tell your story here
8. Client list: complete or partial list shows depth and experience.
We sure travel a lot and we love apps that can make our live easier.
Here are 3 that can help you while you are away:
mysims2go: This app finds the best carrier to transport outgoing calls and help you minimize roaming fees or international charges.
MeetingWave. This one, unfortunately is just for IPhone users. Besides this sad fact, it is a good app for you to find local networking events, happy hours etc.
Fring.com: Allows you to make and receive video calls for free to or from any smartphone. It also has text chat.
Would you rather call?
OK! 801-842-9765
Hours: 10AM - 7PM EST
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