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A little bit on conversion marketing

Sunday, June 6th, 2010 by The BuzzBooster Team!

Did you know that less than 2% of typical website visitors complete a transaction and also that the average website receives only ten visitors a day?

This is only 6 transactions a month!

That is not very exciting!

It is also clear that if you just put a site out there and don’t take very specific action to convert better, you will never see a good return in sales.

There are two things that you need to pay a lot of attention and work towards improving:

1- increase the traffic to your website. This can be done through SEO, Pay per click or social media. Hopefully you will use all of them.
2- Increase the rate of conversion from visitor to leads to buyers. so, you need to capture some of the visitors and conert them into leads and then into buyers.
In order to do that you might want to offer an ethical bribe that they give name and e-mail to get it. Those e-mails will go to an auto-responder program where you can do proper follow-up in order to get them to buy.
You will also make sure that your website is very clear in which path your visitors need to follow. what they need to click next, what they will get and how many clicks it will take them to get waht they want.
You want as fewer clicks as possible when asking them to buy something and you want to make the purchase process as simple as possible.

60% of sales are lost in the checkout process. This is a lot! Some of the resons why this happens are: asking for irrelevant or too much information in the checkout, too many screens before transaction is complete, name of product different than what was offered.
The next thing to improve conversion is to pay attention to your follow-up strategies.

Leads need to go to an auto-responder system where you have sequential messages increasing credibility and asking for the sale.
Remember that if people don’t buy from you, usually the main reason is that they don’t trust you. Use messages, newsletters, videos, video testimonials and direct mail to increase the level of trust.

From moment zero, when you think about your website, think how you will improve conversion into sales.

Tags: conversion marketing, convert prospects into buyers, making sales
Posted in Business, Internet Marketing, Marketing for small Business | No Comments »

Google TV. When TV meets Web

Wednesday, June 2nd, 2010 by The BuzzBooster Team!

TV meets web. Web meets TV. Learn more at www.google.com/tv. Produced by Epipheo Studios.

Tags: google tv, web shows, web tv
Posted in Google, Internet Marketing | No Comments »

Local Business Marketing Domination

Tuesday, May 4th, 2010 by The BuzzBooster Team!

Most service professionals use only one or two ways to market their business and keep doing the same thing for years. Two examples are postcards and mailers. While these methods can bring good results, it is based on you having or buying a list every time you need new clients.

The internet receives millions of searches a day from people looking for specific services and products. These are very targeted prospects ready to buy.
When people look for you online, do you show among the first results without paying for clicks?

Have you heard of local search?
When people look for your services on Google, a Google map shows up showing the local results. Are you on Google Maps? Even if you are, are you showing for the different types of services you provide?
I’m asking you this because many businesses are listed on Google maps but they don’t show for their main search terms or show only for one of them.
There is more. When people are searching for a service like yours from their mobile phones, do you show up?

35% of all online searches contain a city, state or zip code. If you’re not showing up you are leaving a lot of money on the table.
The internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information. And the adoption of smart phones will only add to these numbers; 27 percent of all mobile searches are for local information.

When I mentioned that you can benefit from this without spending a penny, I refer to the fact that Google will not charge you for the listings, nor the directories that will help people find your business over the phone.
You just need to do it right and you can have your business showing for different search terms, have it listed on local directories that will drive traffic to your business and will show on smart phone applications that are geo-based, so people will find you when using their phones.

This is part of what Google calls Local Marketing and is one of the best ways to get more clients and spend less.
This is so important to Google that when you type a service on the search bar that contains a service that is supposed to be local even if you don’t type a city, it will provide local results only.
Go ahead and give it a try. Go to Google and type “Restaurants”. You will see that the results shown are all local.
You just cannot ignore the power this has and not have your business listed. Have in mind that 75% of all online activity is related to local. 54% of the US population has already substituted online searches for books, yellow, blue or any other color.

While the strategy here is a simple one, I can assure you that most of your competition is not paying attention to this and are still offering the same offers using the same channels they have used for years.

I know you are different and you want to stay ahead of the game. You want to attract clients without a lot of work and without spending a lot of money. You understand that things have changed, the economy has changed and the way people buy has changed. It just doesn’t make any sense to keep marketing to them the same way!
Did you know we can do the work for you and list you on the maps, on geo-based applications and local directories?

The normal investment is only $350, but just for my subscribers i’m offering the same package for $250 for the next 24 hours. After that, it goes back to normal.

Dominate local marketing

Tags: google maps, local business listing, local marketing, local search marketing
Posted in Internet Marketing | No Comments »

Deal of the day – Products 30%off

Tuesday, March 30th, 2010 by nashlah

Get the skills you need and grow your business. Today, 30% off any product, coupon code: social at http://bit.ly/dgQhvv

Posted in Internet Marketing | No Comments »

Web Coupon Power

Monday, March 29th, 2010 by The BuzzBooster Team!

With the economy still shaky at the moment, internet coupons are in an all time high. This is not only good for people looking to save some money on their purchases, it is also an great opportunity for businesses because they not only attract new customers, they also solidify relationships.

In the last year alone, searches for coupons increased 41%.

One great advantage of using web coupons is that you can easily track conversion and forwards.

If you use a shopping cart like 1shoppingcart, you can easily create a coupon code to add to your pages or you may want to go with companies that specialize in coupons and offer more tracking possibilities.

Some of these companies are Couponsinc.com, miva merchant and e-centives.com

After you decide which system to use, you need to create and “give” coupons away. One way of doing that is to add the coupon to your existing e- newsletter or printed newsletter. You may want to add the offer to the subject line since it tends to increase response up to 24%. You should offer coupons in your newsletters on a regular basis. You may even have coupon newsletters (just with your deals) going out once a month.

You may send coupons using RSS feed .

There are hundreds of websites that allow you to post coupons for free. This will also increase traffic to your website that is an added benefit.

Add your coupons to Facebook, Twitter, pay-per-click campaigns and other social networks you belong to.

Look for companies like Cellfire.com where you can have coupons send to cell phones.

Depending on the coupon system you are using, you may even accept your competitor’s coupons. How sweet is that?

When creating your coupons don’t forget to clearly state the offer and have a deadline. The deadline creates a sense of urgency. Express the exact amount very clearly.

Don’t forget that coupons offer value, help people make a decision and improves the shopping experience. Coupons will improve conversion and will help your business a lot.

Start your coupon program today.

Here are some sites where you can add your coupons:

Retailmenot.com

Couponmom.com

Couponcabin.com

Coupons.com

Tags: dela of the day, free coupons, internet coupons, web coupons
Posted in Business, Internet Marketing | No Comments »

10 ways to bring traffic to your website

Thursday, February 18th, 2010 by The BuzzBooster Team!

by shahar

If you have a website, and I hope you do, you need traffic to be able to convert leads or sales. The traffic you bring to your site needs to targeted. You don’t need a lot of visitors, but you need visitors that buy. Here are a few ways you can get more traffic.

1. If you use Facebook, use the notes aplication to pull your blog feedto your profile or fan page.

2. When writting anything on your site, don’t forget to insert a keyword that could bring a targeted buyer. The title is usually the best place to do this.

3. Use videos on all video sharing sites. Don’t forget to include a link to your site and a compelling offer.

4. Google profile. You need a Google profile with links to your site and blog.

5. Include a link in your signature in your e-mail

6. Have a form on your site or blog where people can subscribe for your tips and come back often.

7. The more focused the topic of your blog or site, more likely to bring the right kind of people.

8. Add a ReTweet button on your blog. Get one at Tweetmeme.

9. when you have a very good article or blog post, submit to places like Digg and StumbleUpon.

10. Constantly update your blog or website. Treat it like a living being and remember, if you don’t feed, it will die.

Posted in Internet Marketing | No Comments »

Local Search Marketing and Mobile Marketing for Small Business

Friday, January 22nd, 2010 by The BuzzBooster Team!

It is really important for business owners to understand the power of local and mobile marketing.
Remember search engines and people want you to be hyper relevant, hyper targeted and hyper local.
You might not think that a strong presence online is important for your business or maybe you don’t go to a search engine to find a restaurant, a plumber or an accountant, but remember you are not your audience. Millions of people use search engines every day and if you rank well you don’t exist.
Not only that, try to type a business on Google that is supposed to be local, but don’t type the city. You will see that Google will deliver only local results. The search engine assumes that if you are in a specific area and type a business that is supposed to be local, you most likely want to see local results even if you don’t type the city.
There is also the fact that many people use their smart phones not only to find businesses but to recommend them to others. Some even play games where they tell other people which businesses they visited.
You better start paying attention to this before it is too late.
Here are a few things you can do:
Make sure you have your state and city on your website title bar. Have the same on every page of your site.
List your business on Google maps, Yahoo local and Bing local. Don’t forget to add photos and videos if you have them. You want to be on the maps for local search and because mobile applications will pull info about your business from these maps.
Make sure you also list your business on Yelp and in local directories like WikiCity, Business.com, BOTW.org, InfoUSA.com, InsiderPages.com, Local.com, Kudzu.com.

Because Google now pays a lot of attention to your social graph, your social presence, it is important that your business has a presence on social networks like Facebook and Twitter and if possible have some videos on YouTube.

For the mobile marketing part, set up an account on FourSquare and list your business in the app’s directory.

Gowala is another one you want to have an account and list your business.

Creating an application for smart phones like Google phone or the Iphone is easier and less expensive than you think and can create a lot of traction for your business too.

Local search and mobile marketing will only increase in importance for businesses and even though listing the business in the above mentioned places may take a couple of hours, it will not cost a lot and will bring over time a lot of people knocking at your door.

So don’t waste time or find excuses. Just do it.

If you have questions or want someone to do it for you contact our social media agency

Posted in Internet Marketing | No Comments »

Buy attention x social media marketing

Monday, January 4th, 2010 by The BuzzBooster Team!

You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)

Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page. David Scott

Posted in Business, Internet Marketing | No Comments »

5 ways a small business can benefit from Twitter

Monday, January 4th, 2010 by The BuzzBooster Team!

1. Awareness and visibility. Many people that never heard about your company will find you on Twitter and will start interacting with you. Most social media tools helps a lot in creating visibility for your business.
2. Connections. One of the biggest benefits of social media is the phenomenon where people connect with your company and feel they are part of the company and today, they are. They want to be a voice, be heard and Twitter makes that possible.
3. Personality. Businesses today need to have a personality and a face. Twitter facilitates this process since it allows people to connect with your business and have an interaction. It also gives your business a channel to show your personality.
4. Trust. We live in a time where people don’t trust companies. Because Twitter allows you to do all of the above, it leads to people trusting your brand. If people trust what you do, they stay close to you and become loyal which is every business owner’s dream, to have a loyal audience.
5. Leader of the tribe. You are there, you are talking and interacting, giving your two cents about your market and slowly you become the intentional choice of your market.

Posted in Internet Marketing, Uncategorized | No Comments »

Online Video Marketing and Local Search

Monday, December 14th, 2009 by The BuzzBooster Team!

By now you know that getting to the first page of Google is not that easy. You can get there fast if you are doing pay-per-click, but that can cost you a lot of money; you may be advertising in a directory, but then you show with a lot of other people or you pay to optimize your site and wait.
If you have a new website, it is even more complicated because it can take quite a while to show in the search engines and if you are in a very competitive market, the first page might not even be an option. There is light at the end of the tunnel. With videos you can rank int he first page really fast and if you know what you are doing, you can dominate that rank for a long time. You can use video to rank for a lot of keywords. Of course you can learn how to do it, and we would be happy to teach you, but you can also have it done for you and just reap the rewards. Get to know more about online video marketing and get clients in a flash.

Posted in Internet Marketing, Uncategorized | No Comments »

Speech to text conversion

Friday, August 28th, 2009 by The BuzzBooster Team!

Did you know?
by source: myvideosubmitter.com
Google is now using speech tot ext conversion. That means that they take the SPOKEN text from your videos, and convert it to text.
While they won’t tell us WHY they do that, the obvious answer is that they are looking for RELEVANT CONTENT! They now use your spoken text to categorize and rank your video.

Posted in Internet Marketing, Uncategorized | No Comments »

Utah Pulse Interviews Shahar & Nash with BuzzBooster

Friday, July 31st, 2009 by The BuzzBooster Team!

We were interviewed by local news giant Utah Pulse about business storytelling, social media and consumer engagement. Take a look… I think it’s quite interesting, if I can say so myself!

Posted in BuzzBooster TV Show, Internet Marketing, Media, Small Business Marketing, Small Businesses | No Comments »

Being found with social media marketing

Tuesday, July 28th, 2009 by The BuzzBooster Team!

I bet many times when you hear people talking about social media marketing you think it is only a great way to brand a company.
I don’t blame you. Since most gurus don’t really have a clue on how to use social media for business, they talk about branding a lot.
There are several other reasons why social media is not an option in marketing anymore and is a must.
Have you heard of Alexa.com? If you are one of my clients, you sure did.
Alexa is a tool that tells you the popularity of websites and allows you to compare page views.
You can go to www.Alexa.com and download the tool bar for your computer.
Anyway, I’d like you at least to visit their site and try to compare Google.com with YouTube.com and check the pageviews.
You will see that YouTube has more page views than Google.
Can you believe this?
If you do the same with Google and Facebook, you will see that many days, Facebook has more page views than Google.
If you combine Facebook, MySpace and YouTube, you will see that they will have a higher reach than Google.
When you consider what Google is as a company and as a search engine, this data is really amazing.
Now, if you go to Google and star typing some words that you know have a lot of competition, do you know what happens?
Try “beautiful girls”. That is a search term with 70,300,000 results on Google.
There are 10 results per page. 7 of them, including the first four are from social media sites.
Try now “get six pack abs”- comes with 1,200,000 results.
6 of them are social media, including the first 3 results.
When you are doing anything online for business, you need to be found. You know people will not go beyond the first or second page on a search engine looking for something.
What do you do when you are in a competitive market?
What do you do when you don’t want to spend a lot of money to be on the first page?
What do you do to stay in the first page?
Yes, my friend, you stop being a pansy and start getting serious about using social media.
Wait too much, and this opportunity willbe gone. It is going to get crowded out there.
Read this post again, it is worth, it may change your business, and it is only one reason why you cannopt wait to use social media marketing.
I rest my case. Well, at least until next week.

Posted in Internet Marketing, Uncategorized | No Comments »

Reasons businesses fail when they use social media

Friday, July 17th, 2009 by The BuzzBooster Team!

The new episode of Who pops your popcorn? covers the main reasons why people fail when using social media. We also talk about a very cool new feature on YouTube that can increase your results and Andrew Lock host of Help my business gives you a very cool tip.
Watch our marketing web tv show now!

Posted in Internet Marketing, Uncategorized | No Comments »