This blog post by Gigdon gives an in dept view on Google TV.
]]>This is only 6 transactions a month!
That is not very exciting!
It is also clear that if you just put a site out there and don’t take very specific action to convert better, you will never see a good return in sales.
There are two things that you need to pay a lot of attention and work towards improving:
1- increase the traffic to your website. This can be done through SEO, Pay per click or social media. Hopefully you will use all of them.
2- Increase the rate of conversion from visitor to leads to buyers. so, you need to capture some of the visitors and conert them into leads and then into buyers.
In order to do that you might want to offer an ethical bribe that they give name and e-mail to get it. Those e-mails will go to an auto-responder program where you can do proper follow-up in order to get them to buy.
You will also make sure that your website is very clear in which path your visitors need to follow. what they need to click next, what they will get and how many clicks it will take them to get waht they want.
You want as fewer clicks as possible when asking them to buy something and you want to make the purchase process as simple as possible.
60% of sales are lost in the checkout process. This is a lot! Some of the resons why this happens are: asking for irrelevant or too much information in the checkout, too many screens before transaction is complete, name of product different than what was offered.
The next thing to improve conversion is to pay attention to your follow-up strategies.
Leads need to go to an auto-responder system where you have sequential messages increasing credibility and asking for the sale.
Remember that if people don’t buy from you, usually the main reason is that they don’t trust you. Use messages, newsletters, videos, video testimonials and direct mail to increase the level of trust.
From moment zero, when you think about your website, think how you will improve conversion into sales.
]]>TV meets web. Web meets TV. Learn more at www.google.com/tv. Produced by Epipheo Studios. ]]>
The internet receives millions of searches a day from people looking for specific services and products. These are very targeted prospects ready to buy.
When people look for you online, do you show among the first results without paying for clicks?
Have you heard of local search?
When people look for your services on Google, a Google map shows up showing the local results. Are you on Google Maps? Even if you are, are you showing for the different types of services you provide?
I’m asking you this because many businesses are listed on Google maps but they don’t show for their main search terms or show only for one of them.
There is more. When people are searching for a service like yours from their mobile phones, do you show up?
35% of all online searches contain a city, state or zip code. If you’re not showing up you are leaving a lot of money on the table.
The internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information. And the adoption of smart phones will only add to these numbers; 27 percent of all mobile searches are for local information.
When I mentioned that you can benefit from this without spending a penny, I refer to the fact that Google will not charge you for the listings, nor the directories that will help people find your business over the phone.
You just need to do it right and you can have your business showing for different search terms, have it listed on local directories that will drive traffic to your business and will show on smart phone applications that are geo-based, so people will find you when using their phones.
This is part of what Google calls Local Marketing and is one of the best ways to get more clients and spend less.
This is so important to Google that when you type a service on the search bar that contains a service that is supposed to be local even if you don’t type a city, it will provide local results only.
Go ahead and give it a try. Go to Google and type “Restaurants”. You will see that the results shown are all local.
You just cannot ignore the power this has and not have your business listed. Have in mind that 75% of all online activity is related to local. 54% of the US population has already substituted online searches for books, yellow, blue or any other color.
While the strategy here is a simple one, I can assure you that most of your competition is not paying attention to this and are still offering the same offers using the same channels they have used for years.
I know you are different and you want to stay ahead of the game. You want to attract clients without a lot of work and without spending a lot of money. You understand that things have changed, the economy has changed and the way people buy has changed. It just doesn’t make any sense to keep marketing to them the same way!
Did you know we can do the work for you and list you on the maps, on geo-based applications and local directories?
The normal investment is only $350, but just for my subscribers i’m offering the same package for $250 for the next 24 hours. After that, it goes back to normal.
Dominate local marketing
]]>In the last year alone, searches for coupons increased 41%.
One great advantage of using web coupons is that you can easily track conversion and forwards.
If you use a shopping cart like 1shoppingcart, you can easily create a coupon code to add to your pages or you may want to go with companies that specialize in coupons and offer more tracking possibilities.
Some of these companies are Couponsinc.com, miva merchant and e-centives.com
After you decide which system to use, you need to create and “give” coupons away. One way of doing that is to add the coupon to your existing e- newsletter or printed newsletter. You may want to add the offer to the subject line since it tends to increase response up to 24%. You should offer coupons in your newsletters on a regular basis. You may even have coupon newsletters (just with your deals) going out once a month.
You may send coupons using RSS feed .
There are hundreds of websites that allow you to post coupons for free. This will also increase traffic to your website that is an added benefit.
Add your coupons to Facebook, Twitter, pay-per-click campaigns and other social networks you belong to.
Look for companies like Cellfire.com where you can have coupons send to cell phones.
Depending on the coupon system you are using, you may even accept your competitor’s coupons. How sweet is that?
When creating your coupons don’t forget to clearly state the offer and have a deadline. The deadline creates a sense of urgency. Express the exact amount very clearly.
Don’t forget that coupons offer value, help people make a decision and improves the shopping experience. Coupons will improve conversion and will help your business a lot.
Start your coupon program today.
Here are some sites where you can add your coupons:
Retailmenot.com
Couponmom.com
Couponcabin.com
Coupons.com
]]>If you have a website, and I hope you do, you need traffic to be able to convert leads or sales. The traffic you bring to your site needs to targeted. You don’t need a lot of visitors, but you need visitors that buy. Here are a few ways you can get more traffic.
1. If you use Facebook, use the notes aplication to pull your blog feedto your profile or fan page.
2. When writting anything on your site, don’t forget to insert a keyword that could bring a targeted buyer. The title is usually the best place to do this.
3. Use videos on all video sharing sites. Don’t forget to include a link to your site and a compelling offer.
4. Google profile. You need a Google profile with links to your site and blog.
5. Include a link in your signature in your e-mail
6. Have a form on your site or blog where people can subscribe for your tips and come back often.
7. The more focused the topic of your blog or site, more likely to bring the right kind of people.
8. Add a ReTweet button on your blog. Get one at Tweetmeme.
9. when you have a very good article or blog post, submit to places like Digg and StumbleUpon.
10. Constantly update your blog or website. Treat it like a living being and remember, if you don’t feed, it will die.
]]>Remember search engines and people want you to be hyper relevant, hyper targeted and hyper local.
You might not think that a strong presence online is important for your business or maybe you don’t go to a search engine to find a restaurant, a plumber or an accountant, but remember you are not your audience. Millions of people use search engines every day and if you rank well you don’t exist.
Not only that, try to type a business on Google that is supposed to be local, but don’t type the city. You will see that Google will deliver only local results. The search engine assumes that if you are in a specific area and type a business that is supposed to be local, you most likely want to see local results even if you don’t type the city.
There is also the fact that many people use their smart phones not only to find businesses but to recommend them to others. Some even play games where they tell other people which businesses they visited.
You better start paying attention to this before it is too late.
Here are a few things you can do:
Make sure you have your state and city on your website title bar. Have the same on every page of your site.
List your business on Google maps, Yahoo local and Bing local. Don’t forget to add photos and videos if you have them. You want to be on the maps for local search and because mobile applications will pull info about your business from these maps.
Make sure you also list your business on Yelp and in local directories like WikiCity, Business.com, BOTW.org, InfoUSA.com, InsiderPages.com, Local.com, Kudzu.com.
Because Google now pays a lot of attention to your social graph, your social presence, it is important that your business has a presence on social networks like Facebook and Twitter and if possible have some videos on YouTube.
For the mobile marketing part, set up an account on FourSquare and list your business in the app’s directory.
Gowala is another one you want to have an account and list your business.
Creating an application for smart phones like Google phone or the Iphone is easier and less expensive than you think and can create a lot of traction for your business too.
Local search and mobile marketing will only increase in importance for businesses and even though listing the business in the above mentioned places may take a couple of hours, it will not cost a lot and will bring over time a lot of people knocking at your door.
So don’t waste time or find excuses. Just do it.
If you have questions or want someone to do it for you contact our social media agency
]]>You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)
Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page. David Scott
]]>2. Connections. One of the biggest benefits of social media is the phenomenon where people connect with your company and feel they are part of the company and today, they are. They want to be a voice, be heard and Twitter makes that possible.
3. Personality. Businesses today need to have a personality and a face. Twitter facilitates this process since it allows people to connect with your business and have an interaction. It also gives your business a channel to show your personality.
4. Trust. We live in a time where people don’t trust companies. Because Twitter allows you to do all of the above, it leads to people trusting your brand. If people trust what you do, they stay close to you and become loyal which is every business owner’s dream, to have a loyal audience.
5. Leader of the tribe. You are there, you are talking and interacting, giving your two cents about your market and slowly you become the intentional choice of your market. ]]>
If you have a new website, it is even more complicated because it can take quite a while to show in the search engines and if you are in a very competitive market, the first page might not even be an option. There is light at the end of the tunnel. With videos you can rank int he first page really fast and if you know what you are doing, you can dominate that rank for a long time. You can use video to rank for a lot of keywords. Of course you can learn how to do it, and we would be happy to teach you, but you can also have it done for you and just reap the rewards. Get to know more about online video marketing and get clients in a flash. ]]>
by source: myvideosubmitter.com
Google is now using speech tot ext conversion. That means that they take the SPOKEN text from your videos, and convert it to text.
While they won’t tell us WHY they do that, the obvious answer is that they are looking for RELEVANT CONTENT! They now use your spoken text to categorize and rank your video. ]]>
I don’t blame you. Since most gurus don’t really have a clue on how to use social media for business, they talk about branding a lot.
There are several other reasons why social media is not an option in marketing anymore and is a must.
Have you heard of Alexa.com? If you are one of my clients, you sure did.
Alexa is a tool that tells you the popularity of websites and allows you to compare page views.
You can go to www.Alexa.com and download the tool bar for your computer.
Anyway, I’d like you at least to visit their site and try to compare Google.com with YouTube.com and check the pageviews.
You will see that YouTube has more page views than Google.
Can you believe this?
If you do the same with Google and Facebook, you will see that many days, Facebook has more page views than Google.
If you combine Facebook, MySpace and YouTube, you will see that they will have a higher reach than Google.
When you consider what Google is as a company and as a search engine, this data is really amazing.
Now, if you go to Google and star typing some words that you know have a lot of competition, do you know what happens?
Try “beautiful girls”. That is a search term with 70,300,000 results on Google.
There are 10 results per page. 7 of them, including the first four are from social media sites.
Try now “get six pack abs”- comes with 1,200,000 results.
6 of them are social media, including the first 3 results.
When you are doing anything online for business, you need to be found. You know people will not go beyond the first or second page on a search engine looking for something.
What do you do when you are in a competitive market?
What do you do when you don’t want to spend a lot of money to be on the first page?
What do you do to stay in the first page?
Yes, my friend, you stop being a pansy and start getting serious about using social media.
Wait too much, and this opportunity willbe gone. It is going to get crowded out there.
Read this post again, it is worth, it may change your business, and it is only one reason why you cannopt wait to use social media marketing.
I rest my case. Well, at least until next week. ]]>
Watch our marketing web tv show now! ]]>
Who Pops Your Popcorn?! Episode #39. WPYP #39. On this episode we talk about why businesses fail when using social media, a big new feature on YouTube and a great tip from Andrew Lock host of the web tv show Help my business. Show hosts are Shahar and Nash with marketing training. Click HERE to watch Who Pops Your Popcorn?! Episode #38 Now!
]]> Who Pops Your Popcorn?! Show episode #30 talking on some Twitter case studies of businesses succeeding with social media, what you can take from infomercials and a cool tool called SlideShare. With Marketing Advisors Shahar and Nashlah Boyayan from BuzzBooster.com. Click HERE to watch Who Pops Your Popcorn?! Episode #30 Now!
]]> Today we talk about Twitter and how Dell reported using this tool to promote its products. Are you using Facebook pages to promote your business? How to deal with prices during the recession. Click HERE to watch Who Pops Your Popcorn?! Episode #29 Now!
]]> Listen in as Shahar and Nash talk about the Peanut Butter Recall and how a smart company used it to their marketing advantage. They talk about a nifty tool to send large files via email, how to exchange unwanted gift cards, having a solid social media strategy for your business and much more! Click HERE to watch Who Pops Your Popcorn?! Episode #26 Now!
]]> Join Shahar and Nash as they share how you can have mobility and flexibility in your business. Learn an effective way to do research, and most importantly learn how to become a knowledge broker as they talk about different models of the information marketing business. Click HERE to watch Who Pops Your Popcorn?! Episode #24 Now!
]]> Learn as Shahar and Nash talk about your online sales funnel, how social media marketing should work for your business, a nifty tool to create buttons for your website, and how American Airlines is using the social environment to get more business. Click HERE to watch Who Pops Your Popcorn?! Episode #23 Now!
]]>You may listen to the interview below, let us know your thoughts!
It’s an excellent interview filled with great content, so tune in on your way to work if you’re in Utah: 102.7FM & 1160AM.
]]> Join Shahar and Nash as they show you what P&G is doing right to market a difficult product, how to work with the sales funnel, and how to use gimp.com to edit your image files. Click HERE to watch Who Pops Your Popcorn?! Episode #22 Now!
]]> On the show today Meet The Expert Seth Godin! Listen carefully as he gives you your mission in life. Listen to What Shahar and Nash have to say about the Motrin fiasco and how it could have been avoided. Learn how to have a competitive advantage over your competition with tools that will give you insider knowledge about them, and how to deal with bad PR! Who Pops Your Popcorn Episode #21 Click HERE to watch Who Pops Your Popcorn?! Episode #21 Now!
]]> Chime in as we talk about the great Social Media tool Facebook! We mention how you can profile your business on there and create an environment for hot prospects. Click HERE to watch Who Pops Your Popcorn?! Episode #19 Now!
]]> Do you have a marketing calendar? Visit Gardner Village and watch as they’ve created an engaging and delightful environment. Also, learn how to make Twitter less overwhelming and use TweetDeck.com! Click HERE to watch Who Pops Your Popcorn?! Episode #17 Now!
]]>Every time we speak using Skype, she uses the camera. She then, sends the pictures to her wall on Facebook, so her new friends can see the granddaughter.
My mother is very good with knitting looms, she makes wonderful scarves. She takes pictures of them and list them on Flickr, and she has even learned to name the pictures with the right keywords. She uses her blog and etsy.com to sell her pieces. Since she got the camera, she started putting together some video tips on crafts and she posts them on Gather. She says the “thing” helped her find a new life and brought a less painful meaning to the word “distance”. ]]>
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