In this special edition of Who Pops Your Popcorn?! We interview Rod Alan from Residual Income technologies. He talks about mistakes entrepreneurs often make, how to advertise when you are a small business, and a lot, lot more!
Having trouble viewing this video? Try the Quicktime version.
Auren Hoffman published a great article on how men and women act online. It wasn’t much of a surprise to me to hear that women are much more relationship-driven and less transactional, but what I really find interesting is that because of that they spend much more time on social networks decorating their profile, connecting with others, sharing interesting finds and so on…
Why is that of interest to a regular business? For a business it becomes much more interesting to capture a female audience, considering that the likelihood of them sharing and talking about your impact on them is much greater than a man.
I don’t mean to make a point that you should target only to women, but i do want to tell you not to overlook them! Gone are the days when men made all the decisions… it’s a different world nowadays. Dang who would’ve thought women would be the number one buyer of video games?!
If you thinking about publishing a book or you have a book you need to market, I’d like to suggest you read the E-book, Fast and Furious Book Promotion. It has everything you need to know to become a best seller author.
A lot of people asked us to put an event on information products again, so here it is:
Kick-Butt Strategies to Make a lot of Dough With Information Products teleseminar series.
We’ll provide 8 full hours of training, lots of interviews and Q&A.
Here you have more information: http://www.buzzbooster.com/infoclass.html
Pay attention to the deadline and limited number of people that will be able to attend.
This video with Robert Cialdini talks about some principles of the art of persuasion.
his book is one of the best I’ve ever read.
this is a video I did with a client of mine, Marylin Bohn from Get it Together Organized about the PR she got from article submission.
Like in any big city, beggars are easy to find around here.
To get some money they go to busy places like movie theaters, malls, post offices, parking lots, etc.
Most of them around here stay with a piece of cardboard with something written trying to grab your attention.
Some are more creative or skilled and they stay in busy places playing some kind of instrument.
Some just approach you and beg.
There is one guy downtown that has a different approach. He goes around with his dog. His dog is a Pug a little overweight and well taken care of. It is a cute dog, very calm.
If you were to stay around these two, you’d notice that from every 3 people passing by, at least one stops to pet the dog.
Guess what happens next? A coin exchanges hands.
This fellow found a way to separate himself from the other beggars and gets more coins than most.
He found a marketing strategy that works for him. He found a way to attract people and to engage them through emotion without doing what every other beggar does.
I’m not trying to touch any moral aspect here. I just want to make a point:
Every time you find a way to differentiate yourself from the competition, you win and if you understand that people buy based on emotions, you win again.
Take a look at your business and ask yourself this question: How to I really differentiate my business from the competition?
Do not come with things like: We offer great customer service or have the best price.
What is really your unique point?
And then, ask this?
How do people learn about what is unique in my business?
See, my friend with the Pug dog makes sure he is around high end malls and places with a lot of foot traffic.
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