Here is a good blog post on the new features on Google Docs that can help your business.
Archive for the ‘Small Business Marketing’ Category
New features on Google docs
Tuesday, May 15th, 2012 by shaharMarketing to boomers: some facts
Thursday, January 26th, 2012 by shaharToday in America, the average car buyer is 56- a boomer, the average head of the household is 52- boomer, MAC user 54- boomer, American Express credit card holder 57, 57 is also the age of the average business owner.
Real money is in the hand of boomers and so is decision making.
Definition of Boomers according to Wikipedia: A baby boomer is a person who was born during the demographic Post-World War II baby boom and who grew up during the period between 1946 and 1964.
In general, baby boomers are associated with a rejection or redefinition of traditional values; however, many commentators have disputed the extent of that rejection, noting the widespread continuity of values with older and younger generations. In Europe and North America boomers are widely associated with privilege, as many grew up in a time of affluence.[3] As a group, they were the healthiest, and wealthiest generation to that time, and amongst the first to grow up genuinely expecting the world to improve with time.
One feature of Boomers was that they tended to think of themselves as a special generation, very different from those that had come before. In the 1960s, as the relatively large numbers of young people became teenagers and young adults, they, and those around them, created a very specific rhetoric around their cohort, and the change they were bringing about.[5] This rhetoric had an important impact in the self perceptions of the boomers, as well as their tendency to define the world in terms of generations, which was a relatively new phenomenon.
Do you know your ideal client from an emotional level? What he/she cares about, what she/he values?
If you are marketing to boomers, you should.
Sales Strategies for the New Economy
Tuesday, October 18th, 2011 by shaharI don’t need to tell you that things have changed a lot. Markets have changed and the way the consumer buys has changed a lot in the last few years.
There is extreme importance in revisiting your sales strategies and align them with this new consumer. As a small business owner you need to understand that creating a structured sales process and improving your negotiation skills is crucial in your small business marketing strategy.
Most of the time you are more resistant to sell than the client to buy.
It is a lot about psychology and not about sales tricks.
There needs to be a design of the sale you can apply anywhere and become a master negotiator.
I want to share with you a system I’ve created to increase conversion in any type of selling. It is based on psychology and consumer behavior and I’ve tested several times in one on one negotiations, over teleseminars and on stage.
It goes through 5 steps where you can choreograph your negotiation:
1.Find the broken windows: This principle comes from the New York police where they look for homes with broken window because they show there is a problem there. We need to allow prospects to unveil their problems. This step decreases anxiety, shows where the problems are so we can pin point the core points.
2. Join and conduct the Tango: Prospects already have a conversation going inside their minds. This conversation tends to carry a lot of drama and fear. It is up to the negotiator to join this conversation, create rapport and conduct the dance.
3. Incorporate mystery and rituals: (we need some level of tension around their needs). Remember that the brain cannot cope with an unanswered question, this creates traction. Rituals like simple things as having them fill a questionnaire before talking to you not only inverts the relationship, where you are not the sales person anymore, it also shows there is structure.
4. Extract the Wow: show the possibilities. If you have ever watched a n infomercial; you know what I’m talking about. Any sales negotiation needs to have its wow moment where the prospect thinks “I need this guy” “How did I survived without this product?”
5 Tie the knot: Don’t forget to propose. close. partnership from the beginning regardless the amount. They ask you to marry: Now it is the time to ask: how do we work together?
Having a structured sales and negotiation process is part of a smart small business marketing strategies. No one wants a person that talks non stop and pushes a product or service.
It is up to you to have these steps in mind, get a pen and paper and outline in your case how you would incorporate them when you are negotiating.
Think that you are building a graph in the process where the WOW factor is on top and from there you just keep the dialogue going and conduct them to ask to buy.
Dan Kennedy game changer
Thursday, September 22nd, 2011 by shaharDan Kennedy is doing a series of videos with very good content on small business marketing.
You don’t see Dan doing online videos very often, so you might want to take a look at these videos. They are pure content and will show you what a great mind this guy is when it comes to small business marketing.
We are all weird- a new way for publishing?
Wednesday, September 21st, 2011 by shaharSeth Godin released today his new book We are all weird. He is also testing a new way to generate more sales for the book. I’ve pasted below his post about this strategy.
What do you think about it? I know I got my copy right away.
I agree with his point of digital printing. I used to be a die hard fan of paper books but today Kindle is my new best friend. I love the portability and the instant gratification.
Here is his post:
Special alert for Domino readers…
My new book, We Are All Weird goes on sale today. We only have 11,000 hardcover copies on sale at Amazon, with no plans to print more. I wanted you to have first dibs. (PS, Outside the USA? click here).
Why limit the number printed?
Conventional publishing wisdom says that the first 10,000 copies are the hardest. In fact, you don’t make money until after that. The goal is to prime the pump and then, if you get lucky, sell millions and millions of hardcovers, day after day, year after year. That’s what pays the bills at all the large publishing houses.
The thing is, digital is better at infinity than paper ever will be. Digital is easy to keep in stock, easy to replenish, easy to connect with. Paper, on the other hand, benefits from scarcity. If you know that there are only a few books and then they’re gone, you’re more likely to hurry up, more likely to grab yours now, more likely to treasure it once you get it. And in a digital world, a book that’s not worth treasuring is not worth owning, is it?
So the bet I’m making is that the scarcity of the hardcover will help you decide to read it right now. And I hope you will, because this is one of the most important books I’ve ever written. And then, after you read it, I hope you’ll share the ideas, perhaps loan your copy or encourage a friend to get the free Kindle reader and get the Kindle edition for herself.
If the hardcover is gone by the time you read this, I apologize, we did our best to guess how many would satisfy the first wave of interest. I think it’s inevitable that publishing is going to move in this direction–hardcover collectibles for those that want them, digital for those in search of the ideas.
Thanks as always for helping with these experiments in the form and content of publishing.
And tweet away at #weirddomino. Summary of a lot of this right here.
[Interesting aside: the scarcity of the book is changing the way I'm interacting with it. Usually, I hand out books like candy, because I can always get more. I'm feeling mysteriously scrooge-like now, though, wondering if someone is hardcover-worthy. Just like concert tickets to a sold out show, things feel different when there's a limit.]
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Small business marketing: Sales strategies
Monday, September 19th, 2011 by shaharThere are 3 things you need to have in place 100% of the time to make sure sales are generated everyday. I like to make the analogy with gardening because they have a lot in common.
1. Seeding- you need to be prospecting regularly without being too much in your face. On this stage is where you can benefit a lot from social media. Beware not to make the number one mistake: water too much and ruin the seeds- or spend the whole day on Facebook, give too many tips or provide too much access to you.
2. Picking. There is a right moment to pick the flowers before they loose their momentum. Same thing here, there is a right moment to close the sale. Flowers won’t pick themselves and put themselves in a vase, clients won’t take action either without your help.
3. Keep them blooming. You want your plants to bloom again just like you want existing clients to keep buying. Long lasting prosperity is achieved by selling over and over again to existing clients. Too many times we invest to make a prospect become a client, so our first sale does not bring profits. By selling other solutions to them at different price points is where profit is made.
Reasons why people shop
Wednesday, July 6th, 2011 by shahar1. The potential customer needs something.
2. They have discovered that your store has that item.
3. They’re comfortable with your store’s reputation.
4. They know where your store is and can easily get to it.
5. They feel comfortable being in your store.
6. They trust your store to complete the transaction safely.
7. They’re willing to tell others that they’ve transacted with you.
Now you need to check if in your business you have created purchase channels for each of these reasons.
Yes, marketing is about selling too not just promoting.
Business lessons I learned while knitting
Wednesday, May 4th, 2011 by shaharA while ago I decided to learn how to knit. At first I thought it would be boring because projects take forever to be completed but many many months after that decision, here I am still knitting.
When I decided to learn I went after a store that would give classes. I found this one where every Tuesday they offer an open class where people can work in different projects. I started to attend this class thinking I would meet only old grandmothers with nothing to do. I know, I know. Sometimes I’m full of BS.
To my surprise, the large group had people from all ages and genders. It is a vibrant group where talking and sharing never ends. Every week you end up looking forward to meet again those people.
Here are 2 big business lessons: Create a community around you, let them share experiences and create a bond. This is what builds a tribe. You will also using the same time slot to help a lot of people instead of one at a time.
The owner goes from person to person helping them in their different challenges. She checks what they are doing, what tools they are using and every now an then she introduces them to a new tool that they cannot live without. 9 out of 10 they purchase the tool.
I’m always paying a lot of attention on how she does this because she sells without being pushy and people are always willing to buy. She sells like few people I know.
Business lesson 2- Always be upselling to existing customers
Almost every week she brings pieces that she made during the weekend. This week she brought a gorgeous skirt for little girls. Silver background with black witches and trees. Everybody was amazed by how pretty it was and started asking how they could get one. She announced she would be selling kits. You had to get on a waiting list because however many kits she put together were already gone.
People ran downstairs to put their orders in. Some even bought more than one. The kit was selling for $50. Not a cheap item. Everyone was happy.
Business lesson 3: Innovate every now and them, bring elements of surprise, create some sense of urgency and scarcity.
Every now and then I hear marketers say there is no money in crafts. I say, that every time people have an irrational passion about something they will spend money over and over.
Add the components I mentioned above and you have a perfect storm.
I suggest some marketers go take a knitting class with my teacher.
She makes money like a ballerina would dance.
Outsourcing article writting
Friday, February 25th, 2011 by shaharThis video talks about a cool service where you can outsource content writing. This can be a huge time saver although writing yourself is always a better option.
How to joint venture
Tuesday, February 15th, 2011 by shaharHere is an interview with Adela Rubio, the JV queen, where she shares some precious strategies on Joint ventures.
This is one you cannot skip: Listen to Adela Rubio right now!
How To Become Your Market’ Superstar!
Monday, February 14th, 2011 by shaharMost people get it wrong. There are 3 basic steps that need to be in place in order for you to become your market’s superstar! We did a webinar today talking about that, here is the recording.
Click Here: How to Become Your Market’ Superstar
Small business marketing- Just do it!
Tuesday, January 25th, 2011 by shaharWe just came back from a mastermind meeting. This one we belong as members. We took a ton of notes, had some breakthroughs and made a list of things we need to change or implement. Now to make things happen there is just one thing we need: do it.
It is incredible how many people stop right at this step. Excuses, lack of time, postponing, are just a few reasons why they don’t do it.
But it comes down to taking action and making it happen. Especially when it comes to small business marketing. Nothing else. Just do it.
We watched this video during the meeting and I thought you might enjoy it as well.
Small business marketing- The sure-fire recipe for business success
Monday, January 17th, 2011 by The BuzzBooster Team!This one I copied brom Seth Godin’s blog. I find it extremely relevant especially because we get more and more people looking for a magic pill that will make them millions overnight.
The sure-fire recipe for business success
Wait, I was confused. There’s a sure-fire recipe for delicious chocolate chip cookies. There is in fact a magic formula.
For businesses, not so much. There isn’t one secret, one process, one solution. Instead, there are a thousand or maybe a million.
It’s not a jigsaw puzzle, it’s a strand of DNA, easily rearranged and sometimes it even works. For a while.
Marketing Opportunities with Kindle and Ipad
Thursday, January 13th, 2011 by The BuzzBooster Team!You can publish e-books, reports and white papers on Kindle and other e-book readers. You may re-purpose content that you already have and publish on Kindle. 10 pages will do.
On Kindle you can sell your e-book starting at 0.99 cents.
Create a call to action leading people to a capture page to get their information and market to them using an auto-responder series and you just found another lead generation channel.
We are talking about millions of people with their e-book readers downloading things to read.
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