Since we featured Chris Makel from Radiance Marketing blog posts twice this week, we thought you might enjoy watching her while she gives you another great marketing tip.
Archive for the ‘Small Business Marketing’ Category
A marketing tip from Chris Makel
Wednesday, September 1st, 2010 by The BuzzBooster Team!Attraction Marketing: Marketing Transparency
Monday, August 30th, 2010 by The BuzzBooster Team!This is a great post by Chris Makell that I’ve posted below on Marketing Transparency.
In my mail last week, I received an interesting letter from my Acura dealer. I purchased my TL 4 years ago and am proud to say it’s paid off! Yay!
Having purchased cars for over 20 years (yeah, don’t try to do the math…smile) I’ve never had this experience before. And I thought, if we as business owners used this level of marketing transparency with our clients, wow…what that could mean!
Let me share a bit of the letter so that you see what I mean. It begins:
“Dear Ms. Makell,
Acura realizes the more transparent the auto buying experience, the more enjoyable it is for our customers.” Ok, so you’re probably saying, “duh.”
But it goes on… “As a loyal customer of Acura (I do let them change my oil, only) you can expect to receive updated quotes periodically, to keep you informed of your options. When the time is right to upgrade to a new vehicle you’ll have all the information you need.”
Ok, again, you’re probably saying, Chris, makes sense…you may be ready to “think” about a new car since your car is now in it’s 5th year and they want to be sure you think of them! Obvious, right?
Do you do this with YOUR clients? I don’t…
This is an excellent example of follow up AND ensuring client loyalty. By connecting with me to let me know that THEY know I may be ready to purchase another Acura and providing me with great pricing options, I am more likely to return to an Acura model. I can tell you Toyota didn’t do that…
So, how can you make this “marketing transparency” work for you and your business?
Consider this… After you’ve concluded a program with your clients, or they’ve purchased a product from you, create a system to follow up or check in with them. Let them know what new programs your have or new products you’re offering. This could be as simple as sending a postcard, regular card, short note to see how your client (never a “former”, once a client — always a client) is doing or how they are still getting results from their time with you. Or you can simply give them a call to say hi, I was thinking of you!
How about letting them invest in a new program or product by giving them an “incentive” price based on their past spending with you? You can also give them one month free in a new program, or buy one get one free!
It’s simply letting them know that they are still top of mind for you. Clients really appreciate that!
Listen, what Acura doesn’t know is that I tend to keep my cars for an average of 9 years, but I am so impressed with this approach, that I immediately saw it’s value for my customers. I like my TL a lot — for me and I like this approach a lot — for my clients! Maybe you will too…
Attraction Marketing, How Vosges Chocolates becomes irresistible
Monday, August 9th, 2010 by shaharEasy to be irresistible if we talk about chocolate. When we talk about chocolate companies it is another story unless you are talking about Vosges chocolate. This company understands attraction marketing, consumer engagement and the irresistible factor. Take a look at this video to see how Vosges incorporates mystique in its packaging.
Building trust in your business
Wednesday, August 4th, 2010 by The BuzzBooster Team!A lot of people think that building trust is difficult or is a long process. There are simple ways to build trust with customers and prospects. In this video Nash shows one way we do that in our office. Simple and effective. Building trust is a key component into making your business irresistible to people. Remember that one of two reasons people don’t buy from you is because they don’t believe you. Easy to work on that one.
Is your business irresistible? The art of client attraction
Monday, July 19th, 2010 by shaharToday is not enough for a business to provide good information, an experience or good customer service.
With the amount of noise you face every time you try to promote your business, it takes a lot more to get attention.
It does not matter the midia you are using to promote your business, they are all crowded and offer so many distractions. Especially if you are using social media as the only marketing approach. Social media offers so many distractions that the attention span of the average person is only 9 seconds. That is the same attention your gold fish will give you. So, if you want people to pay attention to you, come to you asking for your products or services and advocate for you, you need more. You need to become an irresistible business.
In order to become irresistible you need to make sure the following steps are in place:
1. Have an irresistible offer
2. Unveil your core story
3. Create your unique voice in the market
4. Incorporate Mystique in your busienss
5. Be Uber-present always
6. Define rituals for your business
7. Increase trust
By making sure you have all these steps in place you create what people will find an irresistible business.
I want to show you some examples of companies that do this well and show you how to apply these concepts in your business.
The Be Irresistible! The art of attracting and keeping clients webcast will be the way we will show you how to be perceive as the only desirable business in your industry.
Join us by registering here: Client Attaction Webcast
Client attraction and Online Visibility
Friday, July 16th, 2010 by The BuzzBooster Team!We did a great webcast on client attraction and online visibility and as a test we livestream at the same time. We still have to fix some kinks in the process but if you want to watch the video on client attraction is it is here for you:
Online advertising versus Phone book ads
Monday, July 12th, 2010 by shaharYellow Pages vs. Online Advertising (”Let Your Fingers Do The Finding”)
• Yellow Pages are difficult to track and have limited tracking options. Online marketing offers extensive tracking options.
• Yellow Pages reach can only go so far and if you advertise in more than one directory it can get very expensive. Online marketing has an unlimited reach and is very cost effective.
• You can only change your advertising message on a yearly basis with Yellow Pages. You can change your message online at any time.
• There are over 13 billion searches on the web/month and growing. Yellow Pages receive an approximate 1 billion references/month and is losing more and more customers that advertise in the Yellow Pages every year.
Don’t forget we can help you with local marketing.
Different uses for QR codes for small business owners
Friday, June 11th, 2010 by shaharWe get a lot of questions about our favorite social media tools. Well, most social media tools can be useful in one moment or another and when they help you convert prospects into customers or strengthen the relationship with existing customers, I tend to love them.
There is one social tool that I think is one of the best things out there for savvy business owners.
It is the QR code. This simple code does something that every small business owner should dream about every night. It creates a bridge between the printed or offline world to the online world.
How powerful is that?
I don’t know about you but when I started my business money was not easily available and every penny spent counted. One thing that annoyed me a lot was going to networking meetings and passing some flyers knowing most of them would end up in the trash really soon. If at that time QR codes were around things would be different.
QR codes stand for quick response codes. They store a lot of data- around 250 characters. Not enough? Well, it is a lot more than a tweet and people are doing just fine marketing themselves with tweets.
The QR codes can be scanned with any smart phone and will take the person to a web page, a coupon, a contest, whatever you can imagine. Just think of the possibilities. They are simple to create and very inexpensive. People can check right away and get the offer right away too.
Authors for example can have QR codes at the end of their book with an offer. Yes, I know you can add a web address to a page but let’s face it, how many times have you gotten a book or a flyer with a web adreesand took to your computer to check the URL? For me, most of the times I make a mental note to check the URL and then just forget.
I think QR codes can become huge allies for small business owners. Maybe what is missing is just some ideas on how to use the codes, so here is a list I compiled:
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linking to full text journals from print journals; making mobile friendly videos available at the point of need; embedding videos & links to extra help online in printed guides.
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QR Code on bus stations to allow you to purchase ticket without typing the message.
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At bus stations with the schedule
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Geo caching adventures
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Share presentations
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Music Downloads
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Apps downloads
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Self-branding
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Geo-based reviews
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Geo-based tours
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Green tickets
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Fashion
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Product details
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Offers
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Event details
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Contests
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Competition details
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Contact details- we use them in our business cards
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Coupons
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Random coupons- Starbucks does this very well, each time you scan you get a different offer.
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Social media Ids
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Links to your videos
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how to information in products
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How to information in printed materials
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Book offers
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Authors bio
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Use in Billboards
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Use in your shop window to entice reviews
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Maps
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Invitations
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Link to your blog
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Special offer on flayers
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On trade shows
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On trade shows where when you scan tells you to go to a specific booth for a freebie. (saw this one done by a company called Print concierge. Very clever!
Probably there are many more ways to use QR codes, just takes a little imagination and as usual, action.
Want to master marketing for small businesses? Try Small business marketing mastery program
Refining your positioning
Monday, June 7th, 2010 by The BuzzBooster Team!Positioning is not a simple thing. you don’t get done in one day. You need to answer several questions in order to know how to position yourself in the market as a small business owner. You need to know exactly who is your ideal client, in what business you are really in and what is the end result your provide.
You may get quite close to the perfect positioning but there will be some refining over time either because your business changes or the market changes.
Have always in mind that there are two main reasons that impact sales conversion: the level of trust people have in your company and how clear is your message to your target audience. Positioning has to do with both of them.
We try to refine our promise to the market every now and then because we think that although it is ok, was never perfect. We finally think we have something that will resonate well with our audience and makes the message really clear about what we do.
It is: Your modern marketing GPS.
I don’t know about you but I love my GPS. It took a lot of frustration out of my life and quite a few arguments between my daughter and me. i don’t get lost anymore and I arrive wherever I’m going with no anxiety and on time. We named our GPS Nicky. We are about to buy another one for our geoaching experiences.
They are a piece of new technology that don’t invade your life and are extremely useful.
We believe that what we do as marketing advisors is pretty similar. We provide the kind of knowledge that people can apply and see results. They don’t feel overwhelmed or anxious and can track results. We can guide them to amazing new places in their business and lead them through business breakthroughs.
So we are quite content with this promise.
Tell me about yours
Anything or Whatever? Marketing a Small Business
Tuesday, October 27th, 2009 by The BuzzBooster Team!
Who Pops Your Popcorn?! Episode #42. Would you like anything or whatever? Is it getting hard to make decisions? Is there an opportunity here? Show hosts are Shahar and Nash with marketing training. Click HERE to watch Who Pops Your Popcorn?! Episode #38 Now!
Why they use Twitter?
Wednesday, August 26th, 2009 by The BuzzBooster Team!Twitter forecasts that by December 09 it will have over 50 million users. Google took 10 years to have 50 million people a day using its search engine and Facebook took 19 months.
Why people adopt tools like Twitter in such a fast and passionate way?
Many reasons there but one main reason is that tools like Twitter allow people to have a mass 2 way communication and this is very powerful for people and for businesses.
It is the one to many and many to one era.
Instant feedback is another powerful reason.
We can also say that many people look for leaders to help them live a better life and Twitter allows them to listen and meet other people.
The possibility to meet people is another big reason. Kind of the same reason you would go to a party. To have fun, meet people and learn more about them.
Here is where most businesses fail not only when using Twitter but other social media tools.
They meet someone and the next second they are either trying to sell you something or offering something for fre@.
People are not interested at this moment in getting things from you, they just want to know you better and maybe start a new relationship.
Do you invite friends to a barbecue and right when they get there you try to sell them Tupperware?
Same common sense goes here.
Sales will happen later when they get to know you better and the trust level is higher.
All you really have to do is let people know you better. At least a little better than they know your competition.
Did you know that 63% of people on Twitter follow people that have a nice smile?
Do you approach a guy with a sad face at a barbecue?
One frequent question we get is: But what do I do there on Twitter?
Perry Belcher, a heavy Twitter user says that 30% of the time, you should tweet about things that would make people’s life better, 10% you would compliment people. (that is something we all need more of), 20% try to make people laugh and 40% of the time you would provide good content. When you provide content you can add some soft sales calls.
I believe that is a good mix.
You should try Twitter. Twitter can be a great marketing tool in your business.
We all feel comfortable doing the things we are used to do but you need to remember that in this new economy, just trying to do more of what you have been doing thinking that will do the trick is not an option. It is like running faster on the same path trying to get to a destination when the destination is in a different place.
Blogging in corporations
Tuesday, August 18th, 2009 by The BuzzBooster Team!Very often we get companies that want to start a blog because they think it is an easy way to generate more traffic and leads. That is not the primary benefit of a blog and it is important to understand that. Of course, because blogs tend to be keyword rich, over time that will help your rankings, but this is almost a side benefit. In order to generate traffic and leads, the company needs to be seriously committed with the blog and understand that they are after a blog generates recurring traffic with a regular readership. To achieve this goal, the company needs to create engines of engagement that will bring people back to the blog. A regular readership is the end goal for the company.
There are a few things that a company needs to consider before starting a blog.
1. Long term commitment
2. You need to engage people. It is not about just giving information about your company. Ask for feedback, ask for questions.
3. Press releases shouldn’t appear on a blog.
4. Have a face and a personality. People don’t like companies, they like other people.
5. Accept criticism
6. Be real, be transparent
7. Summarize a post at the beginning and in the title. Be controversial to grab users attention.
8. Use headings to grab attention and summarize content.
9. Use images to break up the copy and communicate key points.
10. Don’t make long posts. Less than 500 words.
11. and yes, your competitors will read your blog. Don’t worry, that is part of the game.
Utah Pulse Interviews Shahar & Nash with BuzzBooster
Friday, July 31st, 2009 by The BuzzBooster Team!We were interviewed by local news giant Utah Pulse about business storytelling, social media and consumer engagement. Take a look… I think it’s quite interesting, if I can say so myself! 
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