Archive for the ‘Social Media Marketing’ Category

What doesn’t work in social media

Monday, July 5th, 2010 by shahar

Small business owners know they need to be using the internet and social media marketing to promote their business. Many times they start doing themselves and after a while start questioning what they are doing because they don’t see any return on the time and money invested.

This is actually very common. Here is a list of things you need to know that do not work with social media in order to avoid wasting your time: – Trying to do a million things at the same time – Fail to understand that social media is a process and will not work overnight.

- Fail to see that an advertising approach will not work. – Trying to use social media tools without a strategy. – Not automating most of your social media efforts. – Confusing marketing with social media with becoming a social butterfly. – Using social media as your only marketing effort. – Believing you can make money with no work, no investment and do it overnight. – Buying every new product promising the above. – Join or use every new tool that comes up.

Get more results with Facebook

Tuesday, June 29th, 2010 by The BuzzBooster Team!

A great conversation about being more productive with Facebook took place with Alex Mandossian and here are a few nuggets:

Tips to maximize Facebook for business

Want more people to visit the links you post
in your Facebook updates? Be sure to include the http:// before the
www to make them clickable links

Why not make a theme for each week for your posts

On a page, add events manually, rather than letting the event app
post them.Just copy the URL
of the event, and add as a link, along with relevant copy of your
choosing on the wall of the page.

You can subscribe to any Facebook page in an RSS reader and monitor
content from afar.

Connect the Networked Blogs application
(http://networkedblogs.com/) to your Facebook account. Then add
the rss feed from you main blogs. Next, select the option in the
Networked Blogs setting to post your RSS feed to your Facebook
Page. As soon as you have 20 people follow your feed your content
is syndicated on Facebook!

Create a Welcome tab and a default setting for first time visitors
to your page so that they can learn a little more about you and what
you do.

Research shows that people watch video on Facebook for an average
of 1-minute, 45-seconds

To get the free report click here:  Facebook tips

Facts on small business marketing and social media

Friday, June 4th, 2010 by The BuzzBooster Team!
  1. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  2. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  3. The fastest growing segment on Facebook is 55-65 year-old females
  4. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
  5. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  6. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
  7. Instead they are distributing: eReaders + iPads + Tablets
  8. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  9. The #2 largest search engine in the world is YouTube
  10. While you watch this 100+ hours of video will be uploaded to YouTube
  11. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  12. There are over 200,000,000 Blogs
  13. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  14. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  15. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  16. 34% of bloggers post opinions about products & brands
  17. Do you like what they are saying about your brand? You better.
  18. People care more about how their social graph ranks products and services  than how Google ranks them
  19. 78% of consumers trust peer recommendations
  20. Only 14% trust advertisements
  21. Only 18% of traditional TV campaigns generate a positive ROI
  22. 90% of people that can TiVo ads do
  23. Kindle eBooks Outsold Paper Books on Christmas

These are facts from the video social Media Revolution

Twitter Trivia

Monday, May 17th, 2010 by The BuzzBooster Team!

I got this from a presentation by Corey Condello and thought it would be useful to my readers:

Retweets:

*Retweet serves 2 important functions
allows you to post another user’s tweet to your followers
it makes sure you give credit to the original tweeter

* 2 ways to retweet
Click the retweet button on the original tweet
add RT@ with the Twitter name to your post
DMs

*what is a Dm?

A direct message is a private Twitter message.

*2 ways to send a DM
Click on the Direct Message button on the sidebar of the user’s profile

* D+@username + message in the tweet box

Hashtags:

*Hashtags (#) help categorize tweets. You can add a hashtag to any tweet
*When someone searches for that hashtag, they will see your tweet.

Twitter Lists:

*They allow you to organize your followers into groups
*The lists that you follow show up in your sidebar
*You can create a list by clicking on the “New List” button.

Use Bit.ly to shorten urls.
#FF

#FF stands for “Follow Friday”. On Fridays you can post a tweet that suggests people to follow. This is a way to help your favorite tweeters to gain more followers.

Place the @ symbol before the username so that it will link to the user’s profile.

Adding the Facebook like button to your site

Tuesday, April 27th, 2010 by The BuzzBooster Team!

All the talk today is about the like button feature that Facebook implemented last week. It is said to be a game changer.  Webmonkey did a very good post on how to add the button to your page. Here I have pasted that post.

Adding Facebook ‘Like’ Buttons to Your Site Is Damn Easy

I want to offer a quick look inside the technology behind Facebook’s Open Graph initiative to show how easy it is to mark up your website and let Facebook users interact with it.

This is only a part of the broad Open Graph strategy the company announced at its 2010 F8 developer conference. (Read our full coverage of the keynote).

Basically, Facebook is offering up a set of widgets — it calls them Social Plug-ins — that you can drop into any web page to make that page more “Facebooky.” There’s a Like button, a Recommendations widget that shows what other pages people’s friends are reading, an Activity Stream widget that shows a simplified version of the visitor’s personal Facebook news feed, and a Facebook Bar, a toolbar site owners can float at the bottom of the screen that serves all of these things at once.

Using the Open Graph widgets, you can incorporate some of Facebook’s key social interaction features into any page on the web.

The most important Social Plug-in, and the one we’ll no doubt see the most use of, is the Like button. Put it on your page, and if a Facebook user visits your site and clicks on it, a link to your page gets added to their activity stream. Suddenly, all of their friends can see that link, click on it and be led directly to your page. When that second person arrives, the Like button is personalized for them — it shows which of their friends have already clicked it, and when they click on it, a link to your page gets added to their stream.

There are actually two versions of the Like button, one that uses an i-frame and one that uses JavaScript.

The i-frame version

For the simple i-frame version, it’s one line of code:

1 <iframe src="Some Facebook URL" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height:px">

You can generate your own bit of i-frame code for any URL of your choosing (and tweak the parameters) using the tool at the bottom of this page on Facebook’s developer site

The content inside the i-frame is hosted by Facebook, and Facebook can detect whether the user is logged in or not using a cookie. If the person is logged in to Facebook, the stuff in the i-frame is personalized for them. It shows a list of their friends who have also liked the page. If they’re not logged in, they’ll be prompted to log in or to join.

The JavaScript version

The slightly more complicated JavaScript version of the button utilizes two other bits of Facebook technology: the XFBML fb:like tag and Facebook’s JavaScript SDK.

1 <fb:like href="Your URL" layout="standard" show-faces="true" width="450" action="like" colorscheme="light" />

You get all the same personalization features as the i-frame version, so each logged in Facebook user who visits your site sees which of their friends have clicked the “Like” button, and a link to your site gets shared across their social graph. Also like the i-frame version, you can tweak the parameters however you want.

But the JavaScript version offers some extras. In the code above, you can also see there’s a show-faces flag that will show the profile pictures of your friends who have clicked on the Like button.

The JavaScript version also gives your visitors the chance to add a comment to the link when they click on the Like button.

If a user is not logged in to Facebook when they visit your site, you can authenticate them automatically using OAuth 2.0, which Facebook now supports. Full details are here.

Tag up your page

When a user Likes your page, it does more than just pass the link around. If you’re a band, or you run a site for a movie, you can add some semantic markup to your page that tells Facebook the type of thing your page represents. That way, if I go to your movie page and “Like” your movie, Facebook can easily add a link to your movie’s website in my profile. If I keep a list of my favorite movies in my Facebook profile, a link to your public website will be added there, where it belongs.

This part is optional, but it’s recommended. Just add some Open Graph meta tags to your page so Facebook knows what you are. There are four that are required, the rest are gravy. You can claim your entity’s identity by picking the most relevant content type. The list is long — musician, sports team, blog, drink, hotel, movie, book, city, cause — so whatever your page represents, Facebook can understand it and deal with the link properly when somebody clicks your Like button.

Get used to it

Like buttons are a step up from the other sharing buttons that have been on the web for years. Unlike those for Digg and Twitter, which just display a blind count of aggregate clicks from everyone on the social network, the Facebook Like button shows you how your friends are interacting with the page you’re on.

We can certainly expect other social networks to pick up on this model and start serving up lists of your friends, and maybe even their faces, along side their own social widgets.

As if the number of icons and little doo-dads at the bottom of blog posts wasn’t distracting enough…

How FourSquare and Mobile Marketing Benefits Users and Businesses

Saturday, April 10th, 2010 by shahar

I’m not a game person but FourSquare caught my attention since the beginning. Some call it a game but I see it as a location-based application that works with most smart phones.

Nashlah started using FourSquare on its first moments. She just loves it. Even though, right now, there are a lot of professionals saying they know all about it and are super users, you should take a look at what she’s done in a small place like Salt Lake City: Nashlah on FourSquare

Most social media gurus focus on tactics and telling people how to use the tool, but they seldom talk about business strategy.

Let me show you how  businesses can benefit from Foursquare. Have in mind that the application is addicting because users will compete for mayorships and badges which is something that ends up benefiting businesses. The app promotes exploring the town and trying new things which is great in itself. It will tell you if a place is trendy by the number of check-ins, and if you accomplish some requirements that vary from business to business you may win a badge.

Why is all this important to businesses: visibility, popularity, more customer loyalty, more business.

Why do people do it? They like to compete, they have ego, it is fun and they can promote your business even though you might not be aware of it happening.

Have in mind that people want to become mayor of locations and oust previous mayors. When this happens they get posted publicly to twitter and Facebook with your business name and a link to your business’ profile page on foursquare.com. The same may happen when they arrive at your business.

Well, there are already savvy businesses using Foursquare to promote their business. A bar in San Francisco gives free drinks to the mayor of their location, and gives $2 off any performance night for those that show the phone and prove they checked in. This obviously motivates people to come back to the business and to use even more the application. In Las Vegas if you become the Mayor of the Miracle Mile Shops you’ll get your face and name on the 126-foot LED video screen. Big companies like Brave network,  Pepsi and the New York Times are also using Foursquare. AJBombers a restaurant, did a Foursquare party and increased business in 110%.

Foursquare is already working on showing banners with the promotions.

The other day we were checking in at the movies and a message popped up telling us to try a restaurant around the corner with a coupon for us to use. What a proactive way to promote businesses in nearby locations!

The application allows people to recommend the place and suggest favorite dishes. It allows businesses and people to connect, bring foot traffic to the place and recommend to others. What more can a business wish for?

Badges for your business and badges to sponsor events is another possibility. For the users the more badges they have the more fun it is.

So, to put it into perspective, here are a few things you can use Foursquare in your business for:

  • Coupons
  • Special rewards for mayors or check-ins
  • Encourage customers to come back
  • Special promotions on slow days.
  • Be a sponsor of Foursquare leaderboard.
  • Brand awareness
  • Deeper connection between customer and patron
  • Instant feedback
  • Promote events
  • I always say that the gold rush today is for being found, and getting attention.

    About the being found part: Google and Bing maps are showing Foursquare venues when people search locally. Foursquare pages rank on search engines which means your business name, phone number and link come up.

    Foursqare has the potential to revolutionize social media and turn it into a form of currency.

    Out of the over 1.4 Million venues, only about 1200 venues have special offers. Less than 1% of businesses are going after this amazing opportunity. It is free.

    Remind me how much you’ve spent with advertising that didn’t work? So what are you waiting for?

    New Services at the Buzz Social Media Agency

    Thursday, April 8th, 2010 by The BuzzBooster Team!

    the BuzzBooster Social media agency now offers in-depth keyword research and local search business listing. So, if you want to get things done, there are two more ways we can help you.

    TweepML and Social Media Tips, Plus 3D Mailings; BuzzBooster TV #4

    Tuesday, March 9th, 2010 by nashlah

    In this episode we give you some social media tips, a way to use 3D mailers and a cool tool called TweepML, plus what really matters when you sell. Shahar and Nashlah are the hosts of this episode of BuzzBooster.tv.

    Enjoy it at: http://www.BuzzBooster.TV

    The age of personal branding

    Sunday, March 7th, 2010 by The BuzzBooster Team!

    The age of personal branding

    We are living in the age of personal branding. What most people don’t get is that this is not only related to solopreneurs, coaches and speakers, it is also related to companies.

    Personal branding is when you put your unique personality, or the personality of your business in your marketing, giving you a big advantage over your competition.

    Every business today needs to have a strong personality not only to stand out but also to create a following. We don’t need more of anything and we certainly do not talk about things that are not worth talking about.

    Personal branding should broadcast a clear and unique message that would distinguish you from your competitors. It also mix company facts and traits with the human side.

    In order to build your personal brand you need to answer a few questions:

    1-     What do you do better and different than your competition? (price and quality is a given and don’t count here)

    2-     Who is your ideal audience?

    3-     What are the characteristics you want to be know for?

    4-     Do you have interesting stories to tell?

    5-     How are you going to tell these stories? Which channels, how often?

    Here is where you can use and abuse from social media tools. Share ideas, educate and give them reasons to trust you, your products and services.. Remember, if people are not buying from you is either because the message is not clear, it is not good or they don’t trust you.

    Remember that your prospects and clients don’t like to be interrupted, shouted of harass with sales pitches, so be careful not to confuse a good story with a sales pitch.

    Your prospects will see you as you present yourself or your company. Respect your prospects. If you want them to trust you, you need to help them get to know you and demonstrate that you are someone who can help them solve their problems.

    Tracking ROI in Social Media

    Tuesday, January 19th, 2010 by The BuzzBooster Team!

    I think one of the questions we get really often is how do you measure return on investment with social media.
    While there are softwares that allow you to track video views, web statistics etc, many things cannot be measured in the traditional way and we need to ask ourselves what our goal with social media really is.
    To some may be hard to understand that part of their efforts will be out there and the results will show along the way, someday. Most people still don’t understand that social media is a process and can never be seen with the same eyes one would use in advertising.
    The important thing is to get that:
    If people talk about you on Facebook, Twitter or any social network, this is great!
    If you get hundreds of people watching your video on YouTube or any other video sharing site, it is a fantastic thing.
    If your ideas end up in somebody’s blog, good for you!
    If an important phrase for you shows your site on the first page of Google, you are a winner.

    Now, if you really want numbers you might want to track:

    1. How many sales are coming from your website?
    2. How many people download your e-book or ethical bribe?
    3. Where do you appear in the search engines with phrases that bring you buyers?
    4. How many people engage with you or your company and spread your offers around?
    5. How many people get exposed to your messages, offers and ideas?

    Again, social media is a process that shows results over time with the added benefit that these results linger for a long time too.

    How to be successful with online videos

    Wednesday, October 28th, 2009 by The BuzzBooster Team!

    Here are a few guidelines on how to be successful with online videos.
    Online videos are one of the best options you have to market your business and although there is a little bit more work involved than audio, the results can be massive for your business.

    1. Be consistent. This is the most important thing. It is better to have 5 videos that you post one every week than to have one long video. People will learn to expect your videos and they get frustrated if you are not consistent.
    2. Post frequent. Whatever is better for you and helps you be consistent. Some people can post a daily video, others do once a week. The idea here is to post as frequently as possible.
    3. Use short videos. Sometimes you have to go longer, but try to be under 5 minutes. Trim all the fat.
    4. 1 story per video. Focus is king
    5. Don’t be boring. Being boring is a big sin in marketing.
    6. Pay a lot of attention on the title, description and tags. Titles need to entice people to click and they need to contain some keywords so people will be able to find your videos. Add your url to the description and use as many keywords as possible on the tags.
    7. Uberpublish. Post your videos everywhere. YouTube is just one video sharing place, post on all of them and don’t forget to post on your blog. Use a distribution software like Myvideosubmitter to make your life easier.
    8. Be part of the community. Especially on YouTube. Subscribe to people’s channels, comment on their videos.
    9. Have your channel on YouTube.
    10. Always have a call to action and take them to a place where they can take action.
    11. On YouTube use the call to action overlay to take them to a place where they can take action. It is a great way to get YouTubers to know more about you.
    12. Share your videos on the social networks that you belong to.
    13. Get rid of all excuses and start posting videos today. Don’t postpone.
    14. sign up for our in depth training program on how to use online videos for business

    The Other Side of Social Media and a Tip From Andrew Lock

    Friday, July 17th, 2009 by The BuzzBooster Team!

    Who Pops Your Popcorn Video Show! Who Pops Your Popcorn?! Episode #39. WPYP #39. On this episode we talk about why businesses fail when using social media, a big new feature on YouTube and a great tip from Andrew Lock host of the web tv show Help my business. Show hosts are Shahar and Nash with marketing training. Click HERE to watch Who Pops Your Popcorn?! Episode #38 Now!


    Download Who Pops Your Popcorn?!.

    Ten tops reasons why businesses fail with social media

    Tuesday, June 30th, 2009 by The BuzzBooster Team!

    I know social media is all the rage now and everybody wants to be using Twitter and Facebook.
    Still, most businesses never get anything out of social media. After all, does social media really work or not?
    It does, and can make a huge difference in any business. The reasons most businesses fail in their social media efforts are many and here I’ll outline a few reasons:

    1. Fail to set goals and expectations. Before you start using social media, you need to outline what your goals are and what is the expected end result. What do you want to get out of it? More sales, more speaking gigs, some branding, a new channel of revenue? There are a lot of people that start using tools like Twitter just because they heard they should do it, but with no clear reason to why they should.
    2. Fail to have a strategy. After you have set your goals, you need a game plan. You need to have a map of which tools you are going to use and how. Going out, create an account everywhere without a plan will not bring you more business and will take away a lot of time from your day.
    3. Fail to understand that strategy and tactics are two different things. When you decide to use Facebook, Twitter and online videos, you are deciding which tools you will use. This is tactic. Deciding how you are going to use them, with a purpose and a plan is strategy.
    4. Fail to focus. Using social media can be entertaining and very distracting. Easy to socialize and forget why you are doing it. If you are using social media for business, your actions need to be aligned with the goal.
    5. Getting drunk with social media. I know people that spend hours and hours every day inside social media environments. They fool themselves thinking they will get better results. Be really careful with this one. If you had a bar, would it be wise to drink all day long? Selling drinks could be a good business, drinking the product all day long, not so much.
    6. Fail to understand that social media is just one marketing effort. Some people think that because it is free to use social media that alone will bring all the business they need. My friend, if you don’t mix different marketing approaches, you don’t invest any money in marketing and don’t have a very good follow-up strategy, you will not succeed in business. No matter how popular you might be on Facebook.
    7. Fail to understand that social media is not free. Cheap, yes, free no. Every time we speak for a group we hear people saying they want to use social media because it is free. It is not. There is the time you have to spend planning and applying, the creation of content, there is the commitment you need to have with the tools and the people you create a relationship with.
    8. Expect fast results. Social media is not advertising. You don’t put a message out there and get sales the next day. It is a process and you will see results after the level of trust increases.
    9. See some results and nominate yourself a social media expert. You don’t want to be one more in the crowd. Just because you saw results in one campaign doesn’t mean you can duplicate that for other businesses. Besides, you will lose your focus.
    10. Fail to track results. In every marketing action you do, you should have a system to track results. Can be something simple as looking at your analytics (not that simple!). Today, you need to know which half of your efforts is bringing business and then, do more of it. You cannot afford to guess.

    As you can see, there is a lot more than just being able to open a free account somewhere. There is a lot of thinking first, then some learning, acquiring some skills, maybe some talking with people that really understand this environment, not just a theorist and then, some focused actions.
    Businesses that avoid these traps can report amazing results. You can see amazing results too.

    In case you are ready to get some in depth skills in social media, I suggest you check our new programs at: http://www.training.buzzbooster.com

    Online Video for Business

    Friday, June 5th, 2009 by The BuzzBooster Team!

    Smart businesses today know they have to use online video in their marketing mix. It is a powerful and really inexpensive media that reaches millions of people around the world.
    One option of doing online videos for business when you think that producing a video would be complicated, is to use screen capture softwares. They record everything you have on your computer screen like photos, power point presentations and it records together with your voice. When you save, it saves in a video format ready to upload.
    Screen capture videos are easy to use, fast and a great option if you want to use presentations you gave before or created training videos.
    Animoto.com is an online option to create a video. It is very easy to use. Great if you are doing just for fun or to communicate with your list, but it is not the best option to make videos to promote your business.
    Jing.com is another option. It allows you to create a 5 minute video really fast. It also records what is on your screen. I use it to send instructions to my virtual assistant. We also keep all videos with training material, so when someone new comes onboard to our team, he or she can watch the videos and be trained and we saved hours that we would spend training ourselves.
    Producing an online video can be done today by just using your cel phone or by getting a Flip camera. You point, shoot, hook to the computer and upload. It is really simple.
    Some things you can accomplish with online video:
    The best option when doing online video for business is to create your own Web TV show. This would help branding you or your company and because a show happens every week or every two weeks, you would educate your audience to come back and watch the show. Consistency in social media is king. Your own show would also establish you as the intentional choice for your market.
    You can have an online infomercial about your product or service, for a fraction of the cost for traditional media.
    Put your video resume so you can find better work opportunities.

    Have a book trailer to promote your book and sell more.

    Have videos on your site that will increase traffic and conversion.
    Add video testimonials to your website- they have a lot more credibility
    Have video on a squeeze page to generate more leads. This is a great option for local businesses and are proven to increase at least 30% the response rate.
    Create training videos to employees, virtual assistants or for your site.
    What about having you show up and walk on your website and introduce your business? Your website will be more engaging with video and audio than just plain text.
    When you use online video, these things happen:
    You will reach millions of people without spending a dime
    You’ll rank on Google really easily with a video for your main keywords
    Better branding
    Become a celebrity
    Double your business.
    Get higher fees when you sell.
    Reach millions of people without spending a lot of money.
    Be perceived as the expert.
    Get clients to call you.
    Sell larger amounts of products.
    Have your Bioclip.
    Use this easy and cheap electronic marketing tool so that people around the world know your name.
    Some Examples:
    Gary Vainerchuck started his show WineLibrary.tv and his wine store went from 1.5 million a year to 10m.
    Blendtec a blender manufacturer is the greatest example on YouTube and they sell more blenders on a weekend than they used to sell in their best month.
    Our show Who pops your popcorn? Reaches thousands of people every week and generates not only more clients but more PR.
    And there are many more companies that benefit from the use of online videos.
    You heard it, people respond better to visual.
    No one has a problem to click the play button and people love to watch video.
    Why not invest in your ability to take control of your profits, increase your lifestyle and make a substantial amount of money simply because you chose to get yourself on an online video?
    The cost: It is really low if you compare to any kind of media, with one big difference: There are 154 million people watching videos online. It is more than if you combine all tv and movie screens! So, start planning how you want your video to be. You can use your home camera or even your computer camera to shoot your video and there are many cheap and easy softwares to help you edit.
    You don’t need to edit though. Social media is about being transparent and real. Online videos should not have a lot of production and some mistakes are ok as long as the content provides value.
    Want to understand and have step by step instructions on how to use online video?
    Try our modular training at: training.buzzbooster.com/onlinevideos

    10 Facts on Social Media for Business Mindset

    Wednesday, June 3rd, 2009 by The BuzzBooster Team!

    Understand that despite all the rage in media about social media tools like Twitter and Facebook, most businesses fail when trying this environment.
    There is a mindset and a behavioral paradigm that needs to shift and be in place for it to work. Social media is not advertising as we know it and you have to learn to live with it.
    Here are some basic points:
    ● Understand that this is a new ground with new rules.
    ● Consumer behavior has changed and will not be ever the same again
    ● The consumer has more choice, more power and wants to be part of your brand
    ● You need to listen first
    ● You will see results over time, there is no such thing here as instant gratification.
    ● You can repurpose your content which will save you a lot of time. This needs to be an easy process.
    ● Spend your time in order to create relationships with influencers. They blog, they Tweet, they podcast and they have profiles on Facebook. Boy, they are everywhere! That is why you need to listen first.
    ● The Rule of thirds reigns here: (1/3 web presence, 1/3 one-way, 1/3 social)
    ● Track everything you do so you know what works and what does not work. In the new economy you need to know which half of your marketing efforts is working.
    BuzzBooster has an impressive social media coaching program that you can get at: Social Media for business