Social Media Marketing » Small Business Marketing Blog | Blog on social media | Blog on Info-Marketing - Social Media Marketing Agency | Small Business Marketing Coaching | Info-Marketing | EMarketing

Archive for the ‘Social Media Marketing’ Category

Social media marketing case tudy- Info-marketing party

Monday, August 1st, 2011 by shahar

A few weeks ago we were one of the guests at the Info-Marketing Livestreaming party.
Hosted by Robert Skrob and guests such as Dan Kennedy, Buzzbooster, Fabienne Fredrikson, T.J. Rohler, Alex Mandossian and many more.

What not a lot of people know is that we also helped Robert organize the event that would promote his new book, lead to a teleseminar and the sales of a new program.

Here are a few steps that helped this launch be so successful:

We started working a year before the event because Robert at that time had not a strong presence in social media environments. So this presence was created over some months and we also asked Robert to start a web show called Quick Sustainable Wealth TV. All profiles, forms and Calls to action led to a leads capture page in order to build a list coming from social media environments.

Of course, Robert invited marketers for the event that have a strong presence online and as JVs they helped promote the event.

For the event, because there were quite a few technological components, many guests and many things could go wrong, we made sure we had some rehearsals to cover all possibilities.

Livestreaming has some limitations at the moment. Companies don’t record the sound of guests or cohosts. image of guests is pixelated, Cohosts don’t get the sound through their speakers. If cohost has the show page open, there will be echo.

All guests received detailed instructions ahead of time and constant communication.

So we decided to have Robert on camera and all guests coming through a phone line. This proved to avoid some problems, improve some quality issues and the attendees enjoyed the results. We this option we also guarantee less stress and unforeseen problems the guests could have.

Instead of having everyone go to the Ustream show page, we created a page for the event where we embedded the livestream, added a chat so people could interact during the whole 3 hours of the event and ask questions and added a banner leading to the book that was going to be promoted during the event.

In the back end, we had 3 people monitoring sound, chat and answering questions.

After 1 hour and a half into the event, a storm came by where Robert lives and the lights went out for a minute. Robert had a power source on and we didn’t lose the video but we did lose the audio. The assistants kept talking to people on the chat, everything was back in less than 5 minutes and we lost less than 20 people because of this glitch. We are talking about an event that was attended by thousands. One guest didn’t show up and another came in a different time than the one set but these didn’t cause the event to miss a beat. We had different option ahead of time to deal with some unforeseen possibilities.

The event was a huge success and Robert is now a pioneer in this type of launches. Yes there have been some product launches using livestreaming but all guests and host are in one location. In this case, each guest was in a different location.

The success was not only because of the caliber of all guests and the quality of information, follow-up with the list before, during and after the event but because of all the preparation, tests and rehearsals before the event.
We are looking forward to the next one.

Tags: alex mandossian, Dan Kennedy, fabienne fredrikson, info-marketing party, robert skrob, social media marketing events
Posted in Social Media Marketing | No Comments »

Tips for Small Businesses Using LinkedIn

Thursday, July 14th, 2011 by shahar

Great post by Erin O’HarraFox business!

1. Raise your profile

Using your own profile the right way can be the gateway for potential clients, employees and industry partners to contact you.

The more complete your profile, the easier it will be for people to find you through search engines. Make sure your summary is complete and include a photo of yourself to increase your credibility. Add skills to your profile to highlight your expertise and make it easier for other users seeking certian abilities.

Related Stories
How Small Businesses Can Harness the Power of LinkedIn

You can remind people who you are by keeping your profile active with regular status updates.

2. Create a company page

Increase the visibility of your business by creating a company profile. Company profiles give members an opportunity to view information about a company and should include a description, number of employees and the industry it operates in. Develop your company profile with a logo, locations and add a feed from your company blog.

3. Grow and monitor your network

Import your existing contact lists from your e-mail client to find out which of your contacts are already on LinkedIn. LinkedIn automatically recommends people you might know based on your details and existing contacts, and you should regularly scour through your existing contacts for people you might want to connect with.

Offering to connect with a variety of people is a great idea because it shows customers you are online and gives you an edge on the competition who is probably not engaging customers in the same way.

4. Get recommendations

Recommendations are the most looked for feature when viewing a new profile and are a great way to secure new clients.

Recommendations enhance your professional credibility and create a great impression on people reading your profile. Ensure you request LinkedIn recommendations from happy customers willing to provide testimonials. Satisfied customers are the best source of new customers.

5. Engage with your connections through LinkedIn Groups and Answers

Join a small business group to engage with like-minded people who can provide you support and answer business-specific questions. Joining groups that are related to your industry or other small business matters is also a great way to make new connections. Whether these connections are local or international, having a wide and diverse group will serve you well.

Potential clients can find you through groups, as the group members have the ability to directly message each other, even if they aren’t directly connected.

Answer questions from connections in the ‘answers section’ of LinkedIn without self promotion, and ask contacts questions to get a feel for what customers and prospects want or think. People can vote for the answers they think are the best, and the week’s top experts receive a profile badge and are shown on the Answers homepage, giving you the chance to be an expert in your field.

6. Recruit the right people

Use LinkedIn’s search tools to find people from a pool of passive candidates who might be best suited to your business’ key roles. Change your status to “hiring” and post the job listing to your LinkedIn groups to attract relevant talent. A LinkedIn premium account will enable you to send direct messages to prospects with whom you are not connected.

LinkedIn recruiter, a specialized product for companies, allows you to regularly hire from and engage with a network of passive candidates.

7. Improve productivity through LinkedIn mobile

Accessing LinkedIn through smartphone apps enabling you to update your profile and search for others on LinkedIn to help recall and connect with business acquaintances at events and conferences.

You can use the LinkedIn mobile application to pull up background details of the person you are meeting on-the-go, putting you in good stead for a great introduction and conversation points.

Tags: linkedin
Posted in Social Media Marketing | No Comments »