Take a look how the Extreme Income Explosion Summit will be.

Watch BuzzBooster TV right now

Definition of Boomers according to Wikipedia: A baby boomer is a person who was born during the demographic Post-World War II baby boom and who grew up during the period between 1946 and 1964.
In general, baby boomers are associated with a rejection or redefinition of traditional values; however, many commentators have disputed the extent of that rejection, noting the widespread continuity of values with older and younger generations. In Europe and North America boomers are widely associated with privilege, as many grew up in a time of affluence.[3] As a group, they were the healthiest, and wealthiest generation to that time, and amongst the first to grow up genuinely expecting the world to improve with time.

One feature of Boomers was that they tended to think of themselves as a special generation, very different from those that had come before. In the 1960s, as the relatively large numbers of young people became teenagers and young adults, they, and those around them, created a very specific rhetoric around their cohort, and the change they were bringing about.[5] This rhetoric had an important impact in the self perceptions of the boomers, as well as their tendency to define the world in terms of generations, which was a relatively new phenomenon.

Do you know your ideal client from an emotional level? What he/she cares about, what she/he values?
If you are marketing to boomers, you should.

Having trouble viewing this video? Try the Quicktime Version. Want audio-only? Click here.

Well more than 30% of Americans are over 50 and the influential over-50 segment has $2.3 trillion in annual spending power and today controls 50% of all discretionary income. That is 2.5 times the spending power of 18-24 age group.
Did you see that the word influential is highlighted?

This is a generation that has disposable income to spend and invest even in though economic times.
The boomer generation likes to invest in products and services that are aligned with their deeper value. ( This is why it is really important for businesses to work with an irresistible promise like we show in the magnetic influence system). And boomers do pay attention how companies market to them

On the other side it looks like companies don’t care to pay attention to them.
Here some examples:

People 50+ buy 60% of all carbonated beverages but Coke The Heart Truth for Women campaign, which is a great campaign, uses a spokesperson that is 36 years old- Heidi Klum. Can’t they find anyone gorgeous after 50?
Pepsi uses psychedelic logos with Barry Whites tunes. Do we need nostalgia?
By the way, nostalgia is really the wrong approach with boomers. This is a generation proud to have changed the way things were done and some of the things they did, they don’t want to remember. Hair color spots tend to use this approach too.

Even worse is AARP that portraits 50+ as frightened and unintelligent in their commercials.

Honda spots for hybrid cars don’t include boomers while more than half of the 90 million 50+ consumers in America say they want to buy green.

People over 50 account for 80% of all leisure travel in this country including luxury travel. Do you think the spot “Travelocity Travel Wish #9: Jump on the bed in a fancy hotel” has anything to do with boomers?
There are many more examples of poor marketing to boomers. Just think about sex related commercials with couples in separate bathtubs.

Boomers can talk and make sex, why can’t the people that create these type of commercials do the same?
If your product or service is a good match for boomers, pay attention how you are promoting it, and include boomers in a tasteful, intelligent manner.

We appreciate and we like the attention. Missing the mark here can cost you a lot.

In these 3 powerful days you will:

See how to create an extreme income explosion in your business without gimmiks

Make the decision to create wealth

Marketing methods that really make a difference

All it takes is just a simple decision! To register!

BuzzBooster marketing advisors and Decisive minds are bringing a life changing event to Salt Lake City

Some of the speakers you will be able to meet and spend time with are:

The BuzzBoosters Shahar and Nashlah

Michele Scism

Bob “the teacher” Jenkins

Lee Phillips

Catherina Rando

Diane Conklin and

Many more

More details coming soon!

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Lowell Area Consultant says it is more evident today than ever, the 21st century is a visual world and YouTube is a the center with 490 million users.
Online video is on of the best tools when thinking about social media marketing and small business marketing. Every business should be using more online videos. They also should be looking at the possibility of producing web shows and have them streamed to traditional tv through the over the top boxes.

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We told you to create your Google plus business page

We did an episode of our show on how to use Google Plus for business

We talked everywhere about the Google Plus hang out feature

and talked more on Google plus possibilities

and then we told you the content inside Google plus was getting indexed in the search engines.

Well, today your presence or lack of presence on Google Plus is impacting your findability- Yes, people that may be looking for something you offer might not find you or even worse find your competitors.

Google released Search plus Your World where results from Google Plus will show first.

Look what happens if I search for the word photography. This is a topic I discuss on Google Plus

Google Search Plus

Look on the right side and see suggestions from Google Plus

Now look when I do the same search when I’m not logged in. Google thinks I’m a new search

Google Plus

If you are not already seeing Google plus results in your searches go here: Google and upgrade.

Again, it is time to put hands to work and work on your Google Plus profile and create a Google plus business page. Fast.

Did I mentioned it is also extremely fun and a lot more relevant that Facebook if your business is around a topic that people have a irrational passion for? Like photography, crafts, nutrition, self-improvement etc? Try typing thing you are passionate about inside Google Plus.

If you are one of our social media agency clients, don’t worry, all is taken care for you.

This week we talk about how to use Facebook timeline for business, how to incorporate the Wow factor in your sales and have an interview with Chris Mullins the phone sales doctor on how the good old phone can bring more business to you.

Social media tips, small business marketing strategies and helping you achieve long lasting prosperity is what this show is about.

Watch the new episode by clicking here.

We decided to do some bird photography and used the holidays for a photo expedition. The first thing I learned was how important it is to invest in self-improvement. Being from the “film age” dealing with a digital camera was not as easy as i thought, especially the automated focus part. I got some magazines to help me with that and this week I’m heading to a photo club to be able to update myself. Same applies to having a business, self-improvement is crucial and no, we don’t have all the answers and we have to adapt to new times.Also good is to create relationships with people that can help you get to the next level.

Right on the first day we saw a bald eagle. It was my first bald eagle in the wild. How thrilling that moment was!  The impressive bird was far and I messed up the focus again so the pictures were not too good, but the excitement was still there. We decided to come back the next day to try again. Persistence in life and in business is crucial. We can never forget that.

The next day the eagle was there and the pictures came out a lot nicer. I noticed a funny thing. Nashlah would take a picture, get excited about it and would keep looking for the pictures in the camera, while the bird was there, waiting for her. She got excited with the result and chose to pass the real moment in order to focus on her achievement. Well, it is a good thing to praise ourselves but you cannot let a shiny thing take you away from the real moment and the real work that needs to be done. That moment will never come back again. It is so precious and cannot be wasted with things that can be done later.

We then decided to focus on finding more eagles and big birds and that is what we did for the next 3 days.

We saw on the map that there were some bird refuges close by and some water fowl management areas so we headed there.

It was a holiday and when we got to the first water fowl area, the place was empty. We had no idea what a water fowl management area was and it looked a little scary riding our brand new car in a very small strip of land surrounded by water on both sides, plus the silence and the fact you could not see an end on the road.

My heart started racing and I was a bit scared. The situation was new to me, with a lot of unanswered questions and I a feeling that I could not control the outcome. Then I realized I had made the commitment to try something new everyday in order to face my own fear and limitations and to show myself there are new possibilities, opportunities and I don’t have to be in control of every outcome. At that moment I really started enjoying the experience. Yes, same thing should be done in our businesses.

We didn’t see many birds there, since it was a very cold day in winter, not the best time to start bird photography. We shot pictures of some birds we didn’t know and some flying hawks. That night before heading to the hotel we got some western bird’s books. We needed some self-improvement in that area as well. We also had a little talk about the fact that we started taking the pictures not in the best time of the year and with little planning and preparation. Isn’t this typical of entrepreneurs? It was good but it could have been better. The fact is, we would go on no matter what but next weekend, believe me we will be better prepared.

The next day was just fantastic! We spotted a bald eagle right at the beginning. Well, now we knew what to look for, we had learned to see and due to the books, we knew a little about their habits.

She was on a tree not too far. We stopped the car and started walking with the equipment. We were really close when she flew away. We learned a few things. Disappointment happens no matter how excited you are and some “thinking through the end” before acting helps. Why we though that the eagle would stand still seeing two voluptuous girls walking with big equipment, very colorful clothes and chatting at full lungs is beyond me. That lesson sank in really fast. This week we are out to buy some camouflaged clothes and we are training in keeping our mouth shut.

Entrepreneurs should live by the motto “fall seven times, stand up eight”, so we decided to go after that eagle and find her again. Using our best judgement we started going around until we finally saw her again. Standing on a tree on a farm ground.  There we went. Almost quiet this time. It was so exciting! We had to do a minor trespassing, but we could not loose that opportunity.

We got a lot closer this time. The lens could be a little longer, the light a little better I kept thinking but my finger could not stop taking the pictures. Then I noticed that I should take care of composition, different exposure times etc. Things I should take care in order to get a good picture. So I remember one thing my photography professor taught me many years ago. He would say every time we were shooting. “Cut your anxiety in half and go closer”. I finally took a deep breadth, corrected what needed to be corrected and took another step, and another one.

The eagle was looking at us the whole time and at some point decided to fly away, but this time it flew towards us. I kept shooting, it is so much easier to shoot several pictures now than before! It flew right above our heads, really close. I don’t know if eagles attack humans but I couldn’t care less. We were jumping up and down for at least half an hour.  I got a very good picture and Nash got several.

Now we went looking for more bald eagles, we felt unstoppable. Not a big deal that there are not that many bald eagles flying around, we knew we could do it. After a few hours we spotted another one. She flew, we chased and we got a few more pictures. We were able to fulfill our challenge and the feeling was great. That night we were exhausted but had a hard time falling asleep. That feeling was so exciting! Knowing that you are able to reach your goals and go after challenges is great. I made a side note to start doing some exercise. If I need to keep doing this, I need to be in good shape. Changes are necessary and good.

Next day we headed to some other bird refugees and water fowl management areas. Now we decided to get as many western birds documented as possible. We like challenges just like most entrepreneurs. Last year we took a geocaching challenge of finding one cache in each page of the Utah atlas and we did it. We covered the whole state of Utah. Could tell you a lot more about planning ahead before venturing into deserts with that story. (We thought deserts would have gas stations and restaurants).

I had to deal with another little problem in the water fowl management area. These places have a lot of hunters. I respect their right they have to kill but have a very hard time with this, especially with the sound of fire arms. My brother was killed some years ago and every shot would bring that memory back. I had to keep telling myself that this was another thing I needed to be able to face and force to think that instead of his death, each shot would remind me that he loved life and his hobbies too. Need to work more on this one.

We were reminded again that planning ahead of time would have been a good strategy, since we were freezing in the low temperatures. Funny thing is that when you are shooting the pictures, you don’t feel cold at all, but waiting for the birds can be painful. We got some interesting pictures of cool birds, a lot of birds butts flying away. There are many more bad pictures than good ones but the good ones make up for all others. Can’t refrain from saying that in business we all have more failures than successes but the few successes make up for all the work and frustration.

Besides all things we learned with this experience, one was clear: It is really necessary to take a break every now and then. Not only to release stress but also because with trying new things not related to business gives you the opportunity to find another side of yourself and see different ways to deal with different challenges and to challenge yourself is to find in you a strength you probably didn’t know you had.

Hawk Flying

First of all, let me say, that there are really two forms of online advertising; there’s the paid method
known as pay-per-click advertising, and the “free” method known as SEO or search engine optimization.
For the purposes of this post, we’ll be talking about the paid method because it’s the easiest and
quickest way to implement a successful online advertising campaign.

For our purposes, I’m only going to refer to the Google search engine since Google dominates the
internet world. Google’s form of pay-per-click advertising is called Google Adwords. It’s referred to as
pay-per-click advertising because while your ads can appear for any number of targeted search terms,
you only pay when someone actually clicks on your ad. Starting a Google Adwords campaign only
costs $5 to start and your ads can be up in a matter of minutes. Do a Google search for “$75 Adwords
voucher”, and if you’re a new advertiser to Adwords, Google will pay for the first $75 of your ad spend.

There are several components to Adwords that makes it the best way how to advertise your business
online. First of all, you have complete control over what you spend. Adwords allows you to set a daily
budget, so if you only want to spend, say, $300 per month, then you would set your daily budget at $10.
Once you spend $10 for the day, Google will pause your ads and turn them back on the following day.

Another thing I love about Adwords is the ability for what’s known as geo-targeting. Geo-targeting
allows you ads to only be visible to people in a certain geographic area or areas. If you only want to
attract clients in Houston, Texas and Baltimore, Maryland, you can do that.

Furthermore, you have the ability to select as many keywords as you want to trigger your ads allowing
you to reach the maximum amount of targeted leads to your site. Finally, what I love most about
Adwords is the ability to see what’s working and not working. By viewing the historical data in your
account, you can see how many people viewed your ads and how many of those viewers clicked on your
ads. This allows you to make necessary changes to better optimize your account for maximum ROI.

Guest post by:  Brandon Jones
Senior Marketing Advisor
My Marketing Team

www.mygooglemarketing.net

Enjoy!

See the How to have a remarkable business presentation here.

We hope the New Year will bring you a lot of joy and dreams to fruition.

From all of us here at BuzzBooster, Happy Holidays and an incredible New Year!

Shahar Boyayan, Nashlah Boyayan, Veronica Andrade, Mary Lingao, Jonathan Jacinto, Susan Senoro,  Iris Isaguirre, Phoebe Joy Corbin, Subham Shaw, Sebastian Codrut, Leah Obillo, Sarah Kean-Price

and of course Apple and Banana

This time however we decided to put into an infographic so you can memorize, post on your wall and share with your friends.

Here is the key to How to make your business outrageously irresistible to buyers

Magnetic Influence System

Click here to watch the show

Interview with Todd Cochrane from Blubrry on the future of web shows, Julie Perry from YouTube secret weapon talks about online videos and YouTube, we take a look at the software Wirecaster and hosts Shahar and Nashlah talk about a negotiation process and how to incorporate rituals in sales negotiation. This week is all about video marketing one of the best social media tools for you to use.

Watch BuzzBooster TV here

This week I found this article in Springwise on some fellow brazilians selling bread in a continuity program.

You can see that there are membership ideas everywhere:

Los Paderos is a Brazilian site that sends subscribers three loaves of fresh-made artisan bread each week.

Scarcely a week goes by without us discovering some fresh new application of the subscription model, and this week is no exception. The innovation this time? Los Paderos, a Brazilian site that sends subscribers three loaves of fresh-made artisan bread each week.

Los Paderos’ breads are made in a wide range of varieties, without preservatives and using natural fermentation processes. Rather than baking them all the way, however, Los Paderos sells its breads semi-finished and cooled. Customers can then store them in the fridge for up to two weeks; when they’re ready to use the bread, they simply finish baking it and enjoy it piping hot from their own oven. Subscribers get three loaves of their choice each week for a monthly price of BRL 60.

Is there any limit on the convenience and appeal of recurring home deliveries for frequently used products? We don’t think so either, and the added element of semi-baking for completion at home only adds to the appeal. How could a subscription model deliver some fresh stability and repeat business to your innovative brand?

Website: www.lospaderos.com.br/pagina/?CodSecao=16

Check our BuzzBooster Marketing page to see an example and don’t forget to add us to your circles.

Since content from your Google Plus page can be indexed by Google you need to have one.

Since you can have groups/circles based on topics of interest you should have one.

Since you can use the feature Hangout to have meeting with prospects, clients and showcase products, you should be using Google +

Don’t forget to populate your page with good content as you should do in any social media environment.

Don’t forget to add a Google + button on your site and to promote in other social environments.

Google understands business and I believe many more features will show up in the near future that will allow us to market our businesses better.

• Don’t forget that YouTube is a social network too.
• videos with thumbnails generate 19% more views
• video is an engagement object
• YouTube has grown 250% year after year.
• Growth of 300% tweets a year coming from YouTube
• Each tweet results in 6 new viewers
• Video moves business
• if the video comes from someone you trust, you are more likely to watch until the end.

Let’s upload some videos and get more views on YouTube folks!

The best thing about Blog World is by far networking. It is a unique chance to deepen relationships and talk to some amazing bloggers and podcasters.

On the trade show, we had a chance to talk more with Blubrry and what can be done to get more exposure to Web TV shows.  They offer a great option for show hosts. Their Wordpmass plugin helps a lot podcasters.

I was really excited about a Wordpress plugin that helps you with SEO while you are writing the posts. ThinkLink is another cool plug-in.

We did quite a few interviews on the trade show that we’ll share with you later at the BuzzBooster Show

I did attend some great sessions related to business in social media, Jason Falls did a cool presentation, there was a panel on getting sponsors for podcasts that was really informative. Sessions on YouTube were also great but the best was the YouTubers meetup. I felt cool just being there. Interview with Julie Perry will follow on our show. The kimono session was by far my favorite with Jay Baer. Very informative, good content and interactive.  The keynote from Ford was actually very interesting showing how a big company is using social media.

I’m not sure if the titles for the session were good. They were clever but didn’t say much about the content. I know that last year I got home from BlogWorld and bought the virtual ticket so I could see the sessions we missed. This year I didn’t because I’m not sure if I missed something important.

Titles are headlines that need to make people take action. I would also specify if sessions were basic or advanced. Heard a lot of people saying they didn’t know which sessions were for them.

I’m really not a fan of panels at BlogWorld. They tend to be a mix of jokes and not a lot of content. The exception was the one about getting sponsors for podcasts that was very good.

The parties were all fun, at least the ones we attended.

BlogWorld is a unique event with a very diverse crowd which contributes to the conversation and experience.

Watch BuzzBooster TV now

In this episode we cover negotiation skills and how to find the broken windows.

In order to achieve long lasting prosperity as a small business owner you need to understand and master sales.

Watch BuzzBooster TV by clicking here

click on image to see it bigger

The social media effect

Take a look on this infographic how social media and good content can impact a business.

You can see that not only social media marketing is a process it has a huge potential of reaching your target market in a very unique way.

You need to worry only about creating good content

They were having breakfast while reading the news….in their tablets.

No newspapers going around the tables. It is amazing to me how all generation are quickly changing their behavior towards technology.

Now Blip Tv and Dynamic logic have provided some data on the viewership of Web TV series.

According to the research, cable TV is seeing viewing drop off in this particular demographic (Blip.tv viewers) of around 9% compared to six months prior and that same demographics is watching around 26% more online video (via PC), 19% more on mobile devices and 18% more on video consoles.

I’ve put the replay here so you can consider this opportunity in your business.

Click here to listen about the BuzzBooster marketing advisor certification

Running real-time “live” social media campaigns is one way marketers can effectively use social networking to generate positive buzz for their brands, according to [pdf] a new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” indicate that both Domino’s Pizza and Burberry have achieved impressive results from live social media marketing campaigns.

A brief review of each campaign follows.
Domino’s Takes Manhattan

In July 2011, Domino’s Pizza put up a billboard in Times Square streaming live comments from their customer feedback forms. Although comments are vetted for bad language and appropriateness, Domino’s maintains that they are otherwise unfiltered and that both negative and positive feedback will be streamed. This move is part of a global effort to improve the pizza brand’s image, following the controversial YouTube video in April 2009 showing Domino’s employees tampering with the food.

WaveMetrix analysis of consumer reaction to the new billboard shows that they perceive it to be a “brave” and “respectful” act. This is especially true given Domino’s previous experience with social media, but the brand is now using it as a tool to appear more open and honest. WaveMetrix analysis also shows that it is not just Domino’s Facebook fans who praise the new strategy, but also other internet users who are not all Domino’s customers, suggesting far-reaching engagement.

WaveMetrix analysis indicates that 12% of consumers reacting to the Times Square billboard say it is a “brave” move, four times the 3% who call it “foolhardy.”
Burberry and Twitter Get Exclusive

Burberry partnered with Twitter during this year’s London Fashion Week in September 2011 and introduced what the two companies are calling a “Tweetwalk.” Backstage photos of every look were taken at the Burberry Spring Summer 2012 show and shared with the brand’s Twitter followers right before the models hit the runway.

WaveMetrix analysis reveals that Burberry’s Tweetwalk show, which ran alongside its catwalk show, generated overwhelmingly positive buzz, before, during and after the show, with consumers impressed at their “bold” use of social media and appreciating the fact that they were seeing the Spring Summer collection before even those sitting in the front row of the show. Twitter users described their enjoyment at this feeling of exclusivity and expressed their excitement and anticipation about seeing the new collection.

Almost four in 10 (38%) consumers commenting on the Tweetwalk discussed feelings of exclusivity, while 30% of posts about the Burberry brand or products focused on exclusivity.
Beware Backfiring Social Media Ads

While live social media campaigns can produce dividends, other report data indicates marketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, as a poorly designed social media campaign can create the wrong type of online buzz.

There is extreme importance in revisiting your sales strategies and align them with this new consumer. As a small business owner you need to understand that creating a structured sales process and improving your negotiation skills is crucial in your small business marketing strategy.

Most of the time you are more resistant to sell than the client to buy.
It is a lot about psychology and not about sales tricks.
There needs to be a design of the sale you can apply anywhere and become a master negotiator.

I want to share with you a system I’ve created to increase conversion in any type of selling. It is based on psychology and consumer behavior and I’ve tested several times in one on one negotiations, over teleseminars and on stage.

It goes through 5 steps where you can choreograph your negotiation:

1.Find the broken windows: This principle comes from the New York police where they look for homes with broken window because they show there is a problem there. We need to allow prospects to unveil their problems. This step decreases anxiety, shows where the problems are so we can pin point the core points.

2. Join and conduct the Tango: Prospects already have a conversation going inside their minds. This conversation tends to carry a lot of drama and fear. It is up to the negotiator to join this conversation, create rapport and conduct the dance.

3. Incorporate mystery and rituals: (we need some level of tension around their needs). Remember that the brain cannot cope with an unanswered question, this creates traction. Rituals like simple things as having them fill a questionnaire before talking to you not only inverts the relationship, where you are not the sales person anymore, it also shows there is structure.

4. Extract the Wow: show the possibilities. If you have ever watched a n infomercial; you know what I’m talking about. Any sales negotiation needs to have its wow moment where the prospect thinks “I need this guy” “How did I survived without this product?”

5 Tie the knot: Don’t forget to propose. close. partnership from the beginning regardless the amount. They ask you to marry: Now it is the time to ask: how do we work together?

Having a structured sales and negotiation process is part of a smart small business marketing strategies. No one wants a person that talks non stop and pushes a product or service.
It is up to you to have these steps in mind, get a pen and paper and outline in your case how you would incorporate them when you are negotiating.

Think that you are building a graph in the process where the WOW factor is on top and from there you just keep the dialogue going and conduct them to ask to buy.

The top benefit of social media marketing: The number-one advantage is
generating exposure for the business, indicated 81% of all marketers, followed
by increasing traffic and building new business partnerships.

Business owners were more likely to use
social media marketing (90+%) than
employees working for a business (81%).

About one in two
marketers found social media generated qualified leads

61.62% of marketers
who have been using social media
for years report it has helped them
close business. More than half
who spend 16 or more hours per
week find the same results.

Improved search engine rankings
were most prevalent among those
who’ve been using social media for
years, with nearly 80% reporting a
rise (and most reporting a strong
improvement).

Source: White paper source