Posts Tagged ‘Small Business Marketing’

Social Media Analysis of how the Top 15 UK Construction Companies

Wednesday, January 11th, 2012 by shahar

Pauley Creative analysed the social profiles of the top 15 UK construction companies to gain an idea of how the channel is being used in comparison to how it was being used in 2010. I’ve a feeling that here in the US the use of social media interaction is even worse for these type of companies..


via


Small Business lessons I learned while doing bird photography

Tuesday, January 3rd, 2012 by shahar

Nashlah and I got cool photo cameras for Christmas with cool telephoto lenses. I haven’t touched a professional camera for over 20 years. I used to be a professional photographer when Nashlah was a baby. I used to work for a pet magazine but with my divorce I lost some of my equipment and never touched a professional camera until now.

We decided to do some bird photography and used the holidays for a photo expedition. The first thing I learned was how important it is to invest in self-improvement. Being from the “film age” dealing with a digital camera was not as easy as i thought, especially the automated focus part. I got some magazines to help me with that and this week I’m heading to a photo club to be able to update myself. Same applies to having a business, self-improvement is crucial and no, we don’t have all the answers and we have to adapt to new times.Also good is to create relationships with people that can help you get to the next level.

Right on the first day we saw a bald eagle. It was my first bald eagle in the wild. How thrilling that moment was!  The impressive bird was far and I messed up the focus again so the pictures were not too good, but the excitement was still there. We decided to come back the next day to try again. Persistence in life and in business is crucial. We can never forget that.

The next day the eagle was there and the pictures came out a lot nicer. I noticed a funny thing. Nashlah would take a picture, get excited about it and would keep looking for the pictures in the camera, while the bird was there, waiting for her. She got excited with the result and chose to pass the real moment in order to focus on her achievement. Well, it is a good thing to praise ourselves but you cannot let a shiny thing take you away from the real moment and the real work that needs to be done. That moment will never come back again. It is so precious and cannot be wasted with things that can be done later.

We then decided to focus on finding more eagles and big birds and that is what we did for the next 3 days.

We saw on the map that there were some bird refuges close by and some water fowl management areas so we headed there.

It was a holiday and when we got to the first water fowl area, the place was empty. We had no idea what a water fowl management area was and it looked a little scary riding our brand new car in a very small strip of land surrounded by water on both sides, plus the silence and the fact you could not see an end on the road.

My heart started racing and I was a bit scared. The situation was new to me, with a lot of unanswered questions and I a feeling that I could not control the outcome. Then I realized I had made the commitment to try something new everyday in order to face my own fear and limitations and to show myself there are new possibilities, opportunities and I don’t have to be in control of every outcome. At that moment I really started enjoying the experience. Yes, same thing should be done in our businesses.

We didn’t see many birds there, since it was a very cold day in winter, not the best time to start bird photography. We shot pictures of some birds we didn’t know and some flying hawks. That night before heading to the hotel we got some western bird’s books. We needed some self-improvement in that area as well. We also had a little talk about the fact that we started taking the pictures not in the best time of the year and with little planning and preparation. Isn’t this typical of entrepreneurs? It was good but it could have been better. The fact is, we would go on no matter what but next weekend, believe me we will be better prepared.

The next day was just fantastic! We spotted a bald eagle right at the beginning. Well, now we knew what to look for, we had learned to see and due to the books, we knew a little about their habits.

She was on a tree not too far. We stopped the car and started walking with the equipment. We were really close when she flew away. We learned a few things. Disappointment happens no matter how excited you are and some “thinking through the end” before acting helps. Why we though that the eagle would stand still seeing two voluptuous girls walking with big equipment, very colorful clothes and chatting at full lungs is beyond me. That lesson sank in really fast. This week we are out to buy some camouflaged clothes and we are training in keeping our mouth shut.

Entrepreneurs should live by the motto “fall seven times, stand up eight”, so we decided to go after that eagle and find her again. Using our best judgement we started going around until we finally saw her again. Standing on a tree on a farm ground.  There we went. Almost quiet this time. It was so exciting! We had to do a minor trespassing, but we could not loose that opportunity.

We got a lot closer this time. The lens could be a little longer, the light a little better I kept thinking but my finger could not stop taking the pictures. Then I noticed that I should take care of composition, different exposure times etc. Things I should take care in order to get a good picture. So I remember one thing my photography professor taught me many years ago. He would say every time we were shooting. “Cut your anxiety in half and go closer”. I finally took a deep breadth, corrected what needed to be corrected and took another step, and another one.

The eagle was looking at us the whole time and at some point decided to fly away, but this time it flew towards us. I kept shooting, it is so much easier to shoot several pictures now than before! It flew right above our heads, really close. I don’t know if eagles attack humans but I couldn’t care less. We were jumping up and down for at least half an hour.  I got a very good picture and Nash got several.

Now we went looking for more bald eagles, we felt unstoppable. Not a big deal that there are not that many bald eagles flying around, we knew we could do it. After a few hours we spotted another one. She flew, we chased and we got a few more pictures. We were able to fulfill our challenge and the feeling was great. That night we were exhausted but had a hard time falling asleep. That feeling was so exciting! Knowing that you are able to reach your goals and go after challenges is great. I made a side note to start doing some exercise. If I need to keep doing this, I need to be in good shape. Changes are necessary and good.

Next day we headed to some other bird refugees and water fowl management areas. Now we decided to get as many western birds documented as possible. We like challenges just like most entrepreneurs. Last year we took a geocaching challenge of finding one cache in each page of the Utah atlas and we did it. We covered the whole state of Utah. Could tell you a lot more about planning ahead before venturing into deserts with that story. (We thought deserts would have gas stations and restaurants).

I had to deal with another little problem in the water fowl management area. These places have a lot of hunters. I respect their right they have to kill but have a very hard time with this, especially with the sound of fire arms. My brother was killed some years ago and every shot would bring that memory back. I had to keep telling myself that this was another thing I needed to be able to face and force to think that instead of his death, each shot would remind me that he loved life and his hobbies too. Need to work more on this one.

We were reminded again that planning ahead of time would have been a good strategy, since we were freezing in the low temperatures. Funny thing is that when you are shooting the pictures, you don’t feel cold at all, but waiting for the birds can be painful. We got some interesting pictures of cool birds, a lot of birds butts flying away. There are many more bad pictures than good ones but the good ones make up for all others. Can’t refrain from saying that in business we all have more failures than successes but the few successes make up for all the work and frustration.

Besides all things we learned with this experience, one was clear: It is really necessary to take a break every now and then. Not only to release stress but also because with trying new things not related to business gives you the opportunity to find another side of yourself and see different ways to deal with different challenges and to challenge yourself is to find in you a strength you probably didn’t know you had.

Hawk Flying

Hawk Flying

How to have a remarkable business in 2012

Wednesday, December 28th, 2011 by shahar

I just uploaded a presentation on how to have a remarkable business. It gives you some specific points to improve your small business marketing and make 2012 your best business year.

Enjoy!

See the How to have a remarkable business presentation here.

Social Media Marketing: Some facts

Monday, October 17th, 2011 by shahar

Here are some facts about social media marketing and how small businesses are using social media:

The top benefit of social media marketing: The number-one advantage is
generating exposure for the business, indicated 81% of all marketers, followed
by increasing traffic and building new business partnerships.

Business owners were more likely to use
social media marketing (90+%) than
employees working for a business (81%).

About one in two
marketers found social media generated qualified leads

61.62% of marketers
who have been using social media
for years report it has helped them
close business. More than half
who spend 16 or more hours per
week find the same results.

Improved search engine rankings
were most prevalent among those
who’ve been using social media for
years, with nearly 80% reporting a
rise (and most reporting a strong
improvement).

Source: White paper source

Marketing with MindMaps

Wednesday, September 28th, 2011 by shahar

We use Mindmaps in almost all of our meetings and we just love it.

Mindmaps are visual diagrams to represent concepts or tasks that could be connected.

Its unique unstructured but connected nature makes it a great tool for any kind of brainstorming.
It can also be used for product creation, problem solving, site creation, marketing maps. identify audiences and ideal clients, product launches, sales funnels.
Helps you organize ideas. If you study consumer behavior, you can use this tool to see what is their connection (this would help you find other markets to the same product or service). You may also use it to find new opportunities for content development.

Mind maps are guarantee to improve effectiveness and efficiency in any small business. It can be one of the most valuable tools for small business marketing.

Here are some Mindmaps tools you can check:

Mindjet: Available for MAC and PC

Mindomo

Mindmeister

Small business marketing: Touches with prospects and customers

Tuesday, September 20th, 2011 by shahar

The shortest route to failure is to touch a customer base or prospects only once. Like mailing one postcard.

Much better is to invest in reaching them at least 3 times.

Small business marketing: Sales strategies

Monday, September 19th, 2011 by shahar

There are 3 things you need to have in place 100% of the time to make sure sales are generated everyday. I like to make the analogy with gardening because they have a lot in common.

1. Seeding- you need to be prospecting regularly without being too much in your face. On this stage is where you can benefit a lot from social media. Beware not to make the number one mistake: water too much and ruin the seeds- or spend the whole day on Facebook, give too many tips or provide too much access to you.

2. Picking. There is a right moment to pick the flowers before they loose their momentum. Same thing here, there is a right moment to close the sale. Flowers won’t pick themselves and put themselves in a vase, clients won’t take action either without your help.

3. Keep them blooming. You want your plants to bloom again just like you want existing clients to keep buying. Long lasting prosperity is achieved by selling over and over again to existing clients. Too many times we invest to make a prospect become a client, so our first sale does not bring profits. By selling other solutions to them at different price points is where profit is made.

Small business marketing tip: Increase trust

Sunday, September 18th, 2011 by shahar

Most organizations focus on growing their customer base. The real focus should be on growing the circle of people that trust what you stand for.

Jon Jantsch

Price strategies in small business marketing

Monday, August 29th, 2011 by shahar

Jason Mars is the co-author of the book NO B.S. Price Strategies with Dan Kennedy.
We loved reading the book and think it is a very important read specially in a market like we have today.

I had the privilege of interviewing Jason Mars and he shared some great insights on how to work price in different business models.

Here is the interview for you, just click on the link:

Listen to Price Strategies Now

Keep control over your social media marketing efforts

Monday, July 25th, 2011 by shahar

This social media thing can be crazy and if you don’t know what you are doing can eat your whole time..

Here are some third party social media marketing applications that can make your life a lot easier.

1. Tweetdeck: Easy to manage YouTube, Facebook and Twitter in one view. You can manage people you follow in lists.

2. Ping.fm and Hellotxt; Update your status in several platforms. About 50 of social networks. Post can be made online or mobile.

3. Seesmic: similar to Tweetdeck but allows you to manage multiple profile accounts

4. SocialOimph: Allows you to postdate posts on Twitter and Facebook fan pages. Has many other cool features too.

5. 8hands: This is an aggregator that streams notifications in real time and where you get summaries and statistics on your social networking activities. It covers content from multiple accounts.

6. Chi.mp centralizes content and contacts. Good for people without a website.

See? Small business marketing online just became a lot easier.

Small business marketing- cool apps to use

Friday, July 15th, 2011 by shahar

There are more apps than Angry birds and Words with friends. some can help you market your small business.
Here are 5 of them:

1. To host mobile meetings: Campfirenow.com.
You can chat with a group through your devices, share files and view YouTube videos.

2. to keep track of expenses on the go.
i need this one. It is proongo.com
You can even take photos of receipts to track expenses. you can also view expenses by employees and approve or deny.

3. Travel plans: Tripit.com
The app uses info from confirmation e-mails with maps and directions.

4. Access your secure network
roverapps.com
Lets you access secure file and offer several tasks.

5. Manage your connections
addieu.com
Exchange contact details and follow them.

Where to submit press releases

Wednesday, July 13th, 2011 by shahar

Part of a good small business marketing strategy is submitting press releases every now and then. Ideally every month.
Press releases should be around a good story and to the point. Press releases are not only good to get attention from the press but by submitting to press releases sites you also get links back to your site.
Here is a list of places where you can submit your press release for free.

1888PressRelease.com
24-7 Press Release
AddPR.com
BizEurope.com
eCommWire.com
Express-Press-Release.com
Free-News-Release.com
Free-Press-Release.com
Free-Press-Release-Center.info
FreePressIndex.com
FreePressRelease.co.cc
FreePressReleases.co.uk
i-Newswire.com
IndiaPRWire.com
MediaSyndicate.com
MyFreePR.com
NewswireToday.com
PageRelease.com
PR.com
PR9.net
PR-Inside.com
PRCompass.com
PRlog.com
PRurgent.com
PRzoom.com
PressAbout.com
PressBox.co.uk
PressFlow.co.uk
PressMethod.com
PressRelease.com
PressReleasePoint.com
TechPRSpider.com
TheOpenPress.com

Americans watching more online videos

Saturday, July 2nd, 2011 by shahar

Gaining its share of some of this increased internet audience, the online video market continued to gain
momentum in 2010, with an average of 179 million Americans watching video each month, according to a
new white paper from comScore. Engagement levels also rose during the year, with viewers watching online
videos more frequently.
Americans also spent about 12% more hours viewing online video in 2010 (14.2) compared the prior year
(12.7) due to increased content consumption and more video ad streams. The average American streamed a
record 201 videos in December 2010, up 8% from 187 a year earlier.

77% goes to Youtube while 3.1% goes to Hulu

Did I mentioned all businesses should be using online videos in their social media marketing efforts. Let me say that in different words: Small business marketing needs to contain online videos.

Small Business Marketing Tips, Kathleen Gage and a cool tool.

Saturday, June 11th, 2011 by shahar

Here is the new episode of BuzzBooster.tv.
We have some cool small business marketing tips, a super special guest: Kathleen Gage. She shares a little bit about her and some crazy tips. Then we talk about a tool for you to use with big files.

We have a new intro and format and I would really appreciate your comments here.

Watch BuzzBoooster TV right now.

Small business marketing- Just do it!

Tuesday, January 25th, 2011 by shahar

We just came back from a mastermind meeting. This one we belong as members. We took a ton of notes, had some breakthroughs and made  a list of things we need to change or implement. Now to make things happen there is just one thing we need: do it.

It is incredible how many people stop right at this step. Excuses, lack of time, postponing,  are just a few reasons why they don’t do it.

But it comes down to taking action and making it happen.  Especially when it comes to small business marketing. Nothing else.  Just do it.

We watched this video during the meeting and I thought you might enjoy it as well.