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Posts Tagged ‘Social Media Marketing’

The social media consultant trap

Sunday, May 22nd, 2011 by shahar

You probably noticed that there is a new social media marketing consultant born every minute, if not every second.
Sometimes it feels like everybody that knows how to add Facebook friends is becoming a social media expert.
This causes problems to both sides, clients and consultants. It is not because there is a lot of competition.

The client is in a trap because he cannot tell who really has the knowledge to help him, cannot tell if the person really understands marketing a business, ends up making a decision based on price and regrets this decision over time; besides the fact that he never gets the business results he was looking for at the beginning.

The new coach or consultant thinks this is the shiny thing to be in and to make a lot of money fast, focus on learning more and more tools and not marketing concepts and fails to realize that positioning himself as a social media expert will not lead to long lasting prosperity.

Social media is just a small piece of marketing. It is not isolated and will not work as the only form to market a business. Yes, social media marketing is important, can bring amazing results and can be very cost effective but is just one piece of the puzzle.

Besides, focusing only social media tools can turn a consultant into a glorified assistant and not into a solution provider. Failing to understand business and marketing strategies can make this disaster even bigger.

Good coaches and consultants train themselves to see the big picture for their client, a big picture that can be achieved, pin point gaps, bring new forms of revenue and have a structured process to do so. They also understand the need to mix online and offline marketing strategies. When it comes to social media tools, they understand the use of those tools from a marketing perspective, how to generate more awareness, sales and leads. It is way more than telling a company they need to be connected and transparent.

They also need to understand positioning and online optimization.

Unless they love to go from new thing to new thing like a monkey jumps from one tree to another.

Tags: social media consultants, Social Media Marketing, social media tools
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How to male a Social media marketing campaign work

Wednesday, January 26th, 2011 by shahar

Everywhere you look you find companies and professionals trying to make their social media marketing efforts work and not seeing results. What possibly can they be doing wrong? At least at some point they attended a guru’s presentation, teleseminar or even a social media conference and heard: You have to be transparent, you have to be real! Well, they are transparent and real and still no return on their investment.
Here are a few ideas you need to take into consideration in your social media campaign that will help you get more traction with your audience, increase the level of trust and re-purpose content:
1. If you have a blog, re-purpose the content into a weekly video show or podcast. You will reach different audience and not have to work hard to reach this audience. Think of content as content and allow people to consume this content in different formats.
2. Weekly newsletter- The focal point here is to be constant and not if you want html or text only. Provide content people can use and see results and balance promotional calls. Send one at least once a month. Newsletters are a reliable source of leads and referrals.
3. When blogging invite people to leave comments, ask a question and when they interact, don’t forget to respond.
4. Interact with influencers. Who are the influencers in your industry? Do they have blogs, are they on Facebook? How about building some relationship here leaving comments on their blogs, like their comments on Facebook etc.
5. Don’t create more obstacles. Every day you will hear about something that is working. Use common sense. People are using pop ups to get names and e-mails? Good for them! But notice that usually you will lose 50% of your visitors after you show them the pop-up and they could be good prospects or refer someone else to you. Video only pages are converting well? Very good. By using this strategy you are leaving 15 million visually impaired people out of your funnel just in the US.

Tags: social media campaign, Social Media Marketing
Posted in Social Media Marketing | No Comments »