With so many new shine things out there like Google Plus and Pinterest where is Twitter when it comes to small business marketing?
Here is an infographic on Twitter in 2012 for you:
Source: blogherald.com via Marci on Pinterest

With so many new shine things out there like Google Plus and Pinterest where is Twitter when it comes to small business marketing?
Here is an infographic on Twitter in 2012 for you:
Source: blogherald.com via Marci on Pinterest
Tags: social media, twitter
Posted in Social Media Marketing | No Comments »
According to Zoomerang Facebook is the most used platform among all age groups. It is number one among the most-used social media among business owners in their 50s. Twitter and Likedin are among the most used social media by business owners of all ages.
So:
Under 30
Facebook 77%
30-39
Facebook 76%
40-49
Facebook 77%
50-59
Facebook 84%
60 and over
Facebook 84%
Tags: facebook, linkedin, Social Media Marketing, twitter
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This is a question we get everyday with some variations.
How often should I put a video on YouTube?
How often should I blog?
How often should I Tweet?
How often should I update my status on Facebook?
I can tell you how often you should post on social media environments when you are doing it for business. There is no rule on this topic but some tests have been done for optimum results.
The world is not going to end if you cannot follow one of them.
Remember social media marketing is a process and you have to set your goals to get attention from your market, not only visibility.
Also take into consideration that you have to provide good content most of the time and 2% of the time have a call to action. Your audience needs to be educated on the fact that you are doing this for business and they should not expect everything for free.
i know this is a touchy point but remember you are marketing a business and businesses need to have sales in order to have profits. Lead with good content but remind them of your business.
Here it goes:
Twitter: 8 to 18 posts a day. Twitter has a short shelf life.
Facebook: No more than 3 posts.
YouTube: 3 a week (for generic videos, not a Web Show)
Blogs: Once a day.
Tags: blogs, facebook, Social Media Marketing, twitter, youtube
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Branding is great but social media marketing can and should be used to generate sales. Yes, social media for businesses need to generate sales and leads.
Here are a few tips on how to use Twitter to generate sales.
It is all about the approach you have while using this social media tool.
Your approach should be to talk in ways that could generate questions that your services answer and to find which conversations happening on Twitter are worth having from a business perspective.
You are looking to discover customers evolving needs.
Ask questions that would reveal details about their need.
Don’t forget to have a call to action to connect prospects with your sales funnel. Do CTA’s only 2% of the time.
Provide a stream of useful content.
Send them to different, useful destinations but include your service among them every now and then.
Tags: Social Media Marketing, twitter, twitter campaign, twitter marketing
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An important factor for companies using social media marketing is to automate part of the processes and save time. Yes, there is need for interaction, relationship building etc but you need to automate part of your efforts.
What about pre-scheduling some tweets?
This social media tool can help you with that.
Tags: futuretweets, Social Media Marketing, social media tools, twitter
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This is a very useful post by Paul Gillin and I’m sure a lot of people will love this.
If you’ve ever tried to transcribe a Twitter chat or conversation thread around a particular keyword or hash tag, you know that converting the chain to chronological order can be a real hassle. Whether you copy and paste a thread from Twitter search or a chat-hosting service like Twebevent, the default presentation is reverse-chronological, with the most recent posts at the top and the earliest at the bottom. Using Word, the only way to change the order to chronological is by methodically cutting and pasting posts into a new document. Ugh.
I’ve discovered a way to automate this conversion using one of my favorite tools: the open source Notepad++. Here’s how you do it:
Copy and paste the thread into Notepad++
Select all text and choose TextFX|TextFX Tools|Insert Line Numbers.
With text still selected, choose TextFX|TextFX Tools|+ Sort ascending and remove the check mark
With text still selected, choose TextFX|TextFX Tools|Sort lines case insensitive (at column). This sorts the lines by number in descending order.
With text still selected, choose TextFX|TextFX Tools|Delete Line Numbers or First Word.
You’re done!
You can also use Notepad++’s lightning-fast search and replace feature to pretty up the formatting. For example, search for “@pgillin” and replace it with “@pgillin: to bold-face the name of a contributor to the conversation. Or replace hash tags like “#sm” with “social media” to make the conversation accessible to the uninitiated.
Because Notepad++ is a text editor and not a word processor, it removes all formatting from any document you cut and paste into it. However, this shouldn’t be a problem with Twitter chats because Twitter doesn’t support formatting itself. If you know a little HTML, you can always add back the formatting with Notepad++’s search/replace function.
Tags: twitter, twitter in chronological order, twitter stream
Posted in Random | No Comments »
For those companies that do use social media, the most common sites used are:
* Facebook – 82%
* LinkedIn – 38%
* Twitter – 30%
Research by digital consultancy Beyond, found that almost a quarter (23%) of consumers would prefer to receive information from brands via Facebook, rather than a brand’s website (21%) or company blog (3%).”
Facebook facts:
Facebook added over 200 million users in less than a year.
60 million status updates happen oon Facebook daily.
The average user spends more than 55 minutes a day on Facebook.
Twitter has 106 million users
Twitter averages 55 million tweets a day
YouTube
YouTube is the second largest search engine in the world.
The average online viewer watches 12.2 hrs of online video each month
Every minute, ten hours of video is uploaded to YouTube.
Blogs
There are over 200 million blogs
54% of bloggers post content daily.
34% of bloggers post opinion about products and brands
Tags: blogs, facebook, social media, Social Media Marketing, twitter, youtube
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I’m leaving to Saint George for a speaking commitment but wanted to make sure you could see this post. A few weeks ago I talked about the difference between using social media for business or for fun.
Today I read this post on how experts should behave on Twitter and thought you’d enjoy.
Tags: attraction marketing, mashable, Social Media Marketing, twitter
Posted in Social Media Marketing | No Comments »
I got this from a presentation by Corey Condello and thought it would be useful to my readers:
Retweets:
*Retweet serves 2 important functions
allows you to post another user’s tweet to your followers
it makes sure you give credit to the original tweeter
* 2 ways to retweet
Click the retweet button on the original tweet
add RT@ with the Twitter name to your post
DMs
*what is a Dm?
A direct message is a private Twitter message.
*2 ways to send a DM
Click on the Direct Message button on the sidebar of the user’s profile
* D+@username + message in the tweet box
Hashtags:
*Hashtags (#) help categorize tweets. You can add a hashtag to any tweet
*When someone searches for that hashtag, they will see your tweet.
Twitter Lists:
*They allow you to organize your followers into groups
*The lists that you follow show up in your sidebar
*You can create a list by clicking on the “New List” button.
Use Bit.ly to shorten urls.
#FF
#FF stands for “Follow Friday”. On Fridays you can post a tweet that suggests people to follow. This is a way to help your favorite tweeters to gain more followers.
Place the @ symbol before the username so that it will link to the user’s profile.
Tags: social media, Social Media Marketing, social media tools, twitter, twitter campaign
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