|
Welcome
to BuzzBooster's Marketing Report
We'd
like to share with you some weekly tips on how to improve your business
and market it in a very effective way.
It's
Not for My Business!
by Shahar
One
thing we hear quite often is that social media is the way to go when
you are building an online business, but that it doesn't work
for
brick and mortar businesses.
This is really far from reality.
Social media tools work really well for most businesses.
The fact that some businesses don't know how to use social
media,
increases the opportunity for you to outsmart your competition.
If you are still a little skeptical about social media, there are tons
of examples of companies that have used social media to their benefit.
Today, I want to show you one of those companies. I want you to notice
the fact that this company was using just a couple of social media
tools: a blog and online video.
Gary Vaynerchuk took over the family company a few years ago.
The business, a liquor store.
Let me point, a totally offline business, a retail business.
Gary is passionate about wine and sports. He decided to create a video
show talking about both. It is called Thunder Cruise and you can find
it at Wine Library.tv
The video show is taped at his office, with a simple camera, no editing
and no production.
Not only easy to do, but also very inexpensive.
In a little over a year, the company went from $3 million to 15 million
a year.
He has also been invited as guest in several TV shows. He got a lot of
PR.
Today he is a feature speaker in several events and expos.
Why he was able to do that when so many others fail?
Because he is transparent, real, knows what he is talking about and is
passionate about the subject. Above all, it works because he is
consistent and entertaining. He keeps doing the videos and broadcasting
them online.
Most people try a tool a couple of times, don't see results
and stop.
When people tell you patience is a virtue, believe them.
Promoting a business online is a process. Like being pregnant. Many
women would love the pregnancy to be shorter, but no matter what, the
optimal process takes 9 months.
When
promoting you business, have in mind that you need to entertain people.
Success is dependent on the ability to entertain.
Tutorial
Several reports and transcriptions on Tools
that can help you market better
Fun Stuff!
Do you remember the LP records? I used to have many.
Take a look on some that are really bizarre. Great lesson on what not
to do when designing a product.
Bizare
Records
Where
are the BuzzBoosters?
This Friday, August 22nd!
BuzzBoosters Business Birthday Bash.
You
are invited!
Stalk
the BuzzBoosters!
BuzzBooster
on Facebook
BuzzBooster on Twitter: Type Buzzbooster
Linkedin: Shahar Boyayan
What's
Next?
Call
us for a marketing check-up at 801-842-9765
|
In
This Issue
* It
is not for my business!
* Tutorial
*Just for Fun
*Where are the BuzzBoosters?
*
What's Next
Contact
Info
|
Email
|
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
|
|
Phone
|
(801)
842-9765
|
|
Web
|
BuzzBooster.com
|
Join
the Buzz Inner Circle
Member's
only coaching club.
For people that want to do it
better and faster.
Important
Links
* BuzzBooster
* Buzz
blog
* Book BuzzBooster's to
speak to your
company or clients
Done
For You!
*
Audio
Transcriptions
* Website
Updates
* Websites that you
update
|
Marketing Reports 
