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You are here: Home arrow Marketing Reports arrow Marketing Report: 9/16/08
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Marketing Report: 9/16/08 PDF Print E-mail

LinkedIn has launched the LinkedIn Audience Network, helping marketers reach specific audiences of influential and affluent professionals across hundreds of high quality brand-name publishers.

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LinkedIn launches LinkedIn Audience Network 

by Cristina Ledesma

LinkedIn has launched the LinkedIn Audience Network, helping marketers reach specific audiences of influential and affluent professionals across hundreds of high quality brand-name publishers.
Hundreds of top-tier advertisers have already run campaigns on LinkedIn.com to deliver advertising based on the rich and accurate information that LinkedIn members publicly share in their LinkedIn profiles including company size, industry, profession, and seniority. Advertisers can target LinkedIn's inCrowds - pre-defined and scalable audience segments such as Corporate Executives, Small Business Professionals and IT Professionals - or they can work with LinkedIn to define their own custom audience segments. The LinkedIn Audience Network allows advertisers to extend their reach and build frequency across a wider set of sites.
The LinkedIn Audience Network will benefit partner publishers as well as LinkedIn members. Publishers will enjoy strong monetization of their unsold inventory based on the premium prices afforded by the rich targeting capabilities. LinkedIn members will benefit from a relevant and well-targeted advertising experience across the web.

YouTube gets 5 billion online views from US alone

by Dennis Bouchand
comScore released its July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month.
In July, Google Sites once again ranked as the top US video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 446 million videos (3.9 percent), followed by Microsoft Sites with 282 million (2.5 percent) and Yahoo! Sites with 269 million (2.4 percent). Hulu, the supposedly YouTube killer, ranked eighth with 119 million videos, representing 1 percent of all videos viewed.
More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).


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In This Issue

* LinkedIn and Audience Network
*YouTube gets 5 Billion views
*Just for Fun
* Websites
*Stalk the BuzzBoosters
* What's Next

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