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Welcoome
to BuzzBooster's Marketing Report
We'd
like to share with you some weekly tips on how to improve your business
and market it in a very effective way.
Are
you a band, a record label, or a DJ?
by Andy Sernovitz
I got this great post by Andy Sernovitz and thought would be
appropriate to post it here.
A band creates great songs.
A record label sells them.
A DJ mixes it all up and gives us the best of the best.
It's a great metaphor for where we are with changing media.
Bands
(authors, artists, writers, etc.) will always create great stuff,
because that is what they do. Record labels (newspapers, TV networks,
publishers) will keep trying to use old school marketing to get us to
consume what makes them the most money. DJs (bloggers, people
who
post reviews, and anyone on a social network) will keep sharing their
favorites.
It's more fun to listen to a great DJ. There are now more DJs out there
than marketers. Everyone is a DJ.
-- Inspired by David Cushman at /message:
... But we are not DJs who only select
finished
versions to play. We are DJs who remix what we listen to as we play it
back, scratching and creating our own versions, rapping over them,
adding a melody... removing a bass line. And the music never
ends.
You hear my iteration, play it, remix it, layer more tracks on it and
share it. I rediscover it and feed it into the tune I was playing. ...
The music we select, share, shape and import back into our ongoing mix
helps shape what we are. ... The never-ending remix may (may?) start
with bloggers but extends to everyone who participates in the networked
world. The DJ is no more important than the listener here. It applies
not only to ideas, but also to messages, services... products.
Everyone is a DJ now. And everyone is making the music. The remixer
adds as much value as the originator and as the player.
Are you listening?
What does your brand says to your customers?
Is it a lot of yada yada that is meaninless or is it a
productive conversation?
Is the aproach a monologue or a dialogue?
What is the flavor of conversation?
Fun, light, informative?
Does your brand voice match your positioning?
Does it have personality?
Why not do a brand analysis of your brand conversation in the last few
months?
Remember it all starts wutg careful and active listening.
You need to hear what's being said.
Invite your customers to interact and speak to your company.
Accept feedback.
Custumers appreciate when they are heard and companies understand their
true needs.
Fun Stuff!
Robot riding a bike
Murata
Boy, The robot
Who
Pops Your Popcorn!?Show
This week we talk about Promoting Your Business, Creativity, Great
Timing, Gene Simmons, CoComment. On today's show we talk about business
story telling, superyou.com, Marriot hotels blog, business need to
entertain, mind mapping
Watch, leave a
comment and
send to your friends.
Help us
spread the word!
Websites
Need
a website that you can control and update, easy as 1-2-3?
Call BuzzBooster at: 801-3309010 or visit: http://web.nashlah.com/portfolio/index.php
Stalk
the BuzzBoosters!
Become a fan of BuzzBooster on Facebook:
BuzzBooster
on Facebook
BuzzBooster on Twitter: twitter.com/buzzbooster
Linkedin: Shahar Boyayan
The BuzzBoosters will be at the Blog World Conference in September and
at the JV Alert in October.
What's
Next?
Call
us for a marketing check-up at 801-842-9765
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In
This Issue
* Are
you a band, record label or DJ?
*Are you listening?
*Just for Fun
* Websites
*Stalk
the BuzzBoosters
*
What's Next
Contact
Info
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Phone
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842-9765
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BuzzBooster.com
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Start
your Info-Business!
Here's everything you need to
know in order to create information products, there's a lot of money
to be made in this industry and this kit will show you
how!
Find
Out More...
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Join
the Buzz Inner Circle
Member's only coaching club.
For people that want to do it
better and faster.
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Important
Links
* BuzzBooster
*Who
Pops Your Popcorn?
* Buzz
blog
* Book
BuzzBooster's to
speak to your
company or clients
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Done
For You!
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Audio
Transcriptions
* Website
Updates
* Websites that you
update
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Marketing Reports 
