Have Your Very Own Podcast Show
We'll show you how...
What is a Podcast?: A podcast can be loosely defined as an audio file that is enclosed into an RSS 2.0 feed. More specifically you can think of an audio podcast as an audio file (mp3 format) that is presented in an RSS feed.
A Podcast show will stay online 24/7 for many months
and people will be able to listen to it on your website or on their mp3 players.
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What makes podcasting a unique marketing and communication tool is that it allows individuals (or businesses) to publish (podcast) audio shows that interested listeners can subscribe to (via RSS).
Before podcasting you could of course record an audio show and put it on your website, but now people can automatically receive new shows without having to go to a specific site and download it from the website. . The podcast show is “automatically delivered to them”.
Listeners that have subscribed to your podcast have effectively said to you, “I want to listen to your content on a regular basis.” This allows you an unblockable and direct communication line to your target market. This is a very unique position that up until this point has not existed online. This is the crucial part of podcasting that makes it a high impact marketing tool.
The market for podcast consumption is growing rapidly. Currently there are over 6000 podcasts being produced.
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Forrester Research has suggested that by the end of the decade, 12 million people will be listening to podcasts as part of their media diet. And this figure was announced before iTunes threw its hat into the podcast delivery ring. There are over 38 million consumers that use Apple's iTunes, with the number climbing rapidly.
Podcast listenership is doubling every 3-4 months.
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Podcasting is a very fast growing new media marketing and |
communication technology. |
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Podcasts reach a large audience of listeners that have a narrow focus of interest. As a marketing tool, podcasting allows you to have the ability to leverage this highly targeted, high value listener.
The podcast show must be of value, interesting and informative.
10 Benefits to Adding Podcasting to Your Marketing Mix
(There are also additional benefits that may apply to your specific product, brand, service, or niche that may not be listed here.)
- An additional communication tool for your business.
- Increased online visibility to your target market.
- Increased internet visibility from the search engines.
- Increased internet visibility & traffic from the RSS, Blog & podcasting directories. What You Don't Know About Podcasting Could Hurt Your Business: How to Leverage & Benefit from this New Media Technology.
- Communication medium is more powerful than text. This means increased potential results for your marketing message.
- Improved level of perceived expertise from your target market.
- Value added offerings to your target market that are only available in audio format.
- Increased mind share from your target audience. People listen to podcasts while doing other tasks online. They can also take you messaging with them on their portable media player such as an iPod.
- More frequent touch points and more frequent “top of mind” participation from your target audience.
- Increased perception of your product, service, brand or value in customers minds.
It is important to note that this media is rapidly maturing, it is now a viable marketing option to sponsor or advertise on podcast shows that reach your target market. Companies such as Lexus, Microsoft, GM and others are currently sponsoring podcasts. This is a media format where advertisers should strongly consider doing an advertising media buy.
Podcasting can be a very powerful marketing tool. Podcasting gives any company, business or individual to ability to reach out and communicate to a large worldwide audience.
This audio media format can deliver a high impact messaging to your prospects, customers and audience on a regular basis.
| You should take action now and create a podcast for your business. |
Do not be paralyzed by fear that you don't know everything. Once you make a few podcast and start implementing the best practices, you will get the hang of it and will be on the road to a great podcasting implementation.
BuzzBooster can help you plan the right format for your podcast, take care of production and post-production, marketing online, and gives you the option of broadcasting through our web site that has millions of hits every quarter.
