For those companies that do use social media, the most common sites used are:
* Facebook – 82%
* LinkedIn – 38%
* Twitter – 30%
Research by digital consultancy Beyond, found that almost a quarter (23%) of consumers would prefer to receive information from brands via Facebook, rather than a brand’s website (21%) or company blog (3%).”
Facebook facts:
Facebook added over 200 million users in less than a year.
60 million status updates happen oon Facebook daily.
The average user spends more than 55 minutes a day on Facebook.
Twitter has 106 million users
Twitter averages 55 million tweets a day
YouTube
YouTube is the second largest search engine in the world.
The average online viewer watches 12.2 hrs of online video each month
Every minute, ten hours of video is uploaded to YouTube.
Blogs
There are over 200 million blogs
54% of bloggers post content daily.
34% of bloggers post opinion about products and brands