Here is a great example on how to create video marketing that works. It comes from a Human society
There are over 1,000 zoos in the world, and thousands more reserves, preserves, parks, vets, human societies, and other animal-related businesses. If you work for one of these, grab a $100 HD camera and go film the cuteness that is surely happening around you every day.
it is not complicated to do online videos that work. You can really do on your own, but if you need help, just let us know.