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Below are some recent media appeareances...

January 6th, 2009 @ 7:20am
By Paul Nelson

More companies using online social networks to advertise

It's no secret companies are using social Web sites like LinkedIn, Facebook and MySpace to advertise their goods. But some business owners may have unrealistic expectations from these sites. Marketing executives are looking at the social Web sites as if it were wet cement, ready for them to make their imprint. "It has a huge potential. In a down economy, like right now, you have to really think where you're going to put your marketing dollars. Social networks can be a huge answer," said Shahar Boyayan, marketing adviser for Buzz Booster.

The Story Lady Interviews Shahar Boyayan . Here, Shahar speaks about creating the right business experience and turning any business into an information marketing business.

This interview was part of the Wise Chicks Club launch for women in business and women entrepreneurs.

Download Show | Visit 'TodaysGuest FAB-5 Radio' website  

Darlene Braden interviews Shahar Boyayan on The What Stops You Show: What Stops Women From Having Success in Business? 

Shahar talks here about the 5 proven principles for success that any small business owner should be applying.

Download Show | Visit 'What Stops You' website  

Peas in a Pod | By Bob Mims - The Salt Lake Tribune 

Shahar Boyayan and daughter Nashlah have no fear of a challenge, so when a new-fangled, high-tech opportunity came knocking, the doors of their Salt Lake City Avenues home flew open. The new podcasting rage seemed a perfect fit for a mother-daughter enterprise.

The Zions Business Resource Center | April 5, 2007 

Social media guru Shahar Boyayan says the days of relying solely on traditional media to market your business and reach your customers are over. It used to be that you took your message to traditional media outlets like newspapers, TV, and radio stations and hoped to reach your target audience. But unless you had a Madison Avenue marketing budget, your reach was limited.

The Zions Business Resource Center | February 28, 2007

When Shahar and Nashlah Boyayan started Buzz Boosters, a mother-daughter business that specializes in Internet strategies and social media, they knew that conventional advertising was expensive and wouldn’t help them build the community trust their small business
needed to thrive.