Important facts about online video for businesses

video marketingHere are some Important facts about online video for businesses. You should think about them when creating your video marketing strategy for 2014

1. In November 2013, 189.2 million Americans watched 47.1 billion online videos with 26.8 billion total video ad views.
Source: Comscore

2. The number of US digital video viewers will rise by more than 22 million in the next for years, reaching 204.6 million in 2017.
Source: Emarketer

3. Cisco predicts that by 2017 internet video traffic will account for 69% of all consumer internet traffic worldwide.
Source: Cisco
Online Video Marketing Is Not Just for Retailers

4. 403% An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.

According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.

5.Three out of five consumers will spend roughly two minutes watching a video that educates them about a product they plan to purchase and 37% will watch for more than three minutes. (Marketing Charts)

6.Retail sites with video content increase conversion by 46%. (Treepodia)

7. 75% of all videos shared are shared on Facebook. (Adobe)

8. Video has a viral reach of 77% on Facebook. (Adobe)

9. Online video provides up to a 90% conversion rate. (Flimp)

10. 70% of B2B business are using video as a marketing tactic. (Marketing Profs)

The line between TV and online video will disappear in 2014

The screen won’t matter to the viewer in 2014, and it shouldn’t matter to the video marketer, either, says Millward Brown. Viewers will be happy to start watching a program on a smartphone and resume it on a big-screen TV. Video marketing needs to move just as fluidly, and marketers will need to do greater research to understand who’s watching.

Read from’s – 5 Video Marketing Predictions for 2014

Consumer Confidence Up, Holiday Shopping On

Online retailers prove to be more popular than a variety of brick-and-mortar stores

Have holiday shoppers in the US shaken off their fears of economic uncertainty yet? An October report from Deloitte seems to think so. The professional services firm reports a rise in consumer confidence in 2013, and it expects those feelings will translate to higher spending around the holidays this year. And a lot of holiday purchases will be occurring online.

In fact, Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel. In comparison, 44% thought they would shop at a discount or value department store, 28% expected to shop at a traditional department store, and 21% anticipated going to an electronics, office supply or computer store.

xmas holiday shopping

Video marketing for Non-Profits

Here is a great example on how to create video marketing that works. It comes from a Human society

There are over 1,000 zoos in the world, and thousands more reserves, preserves, parks, vets, human societies, and other animal-related businesses. If you work for one of these, grab a $100 HD camera and go film the cuteness that is surely happening around you every day.

Over 500,000 views.

it is not complicated to do online videos that work. You can really do on your own, but if you need help, just let us know.

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Changes on Google Local Pages

Google local pages have merged with Google +. Again, this is super important if you are not using social media since this attitude will impact the way you show inside the search engine.

You need to claim and optimize your local page. If you haven’t yet, go to Google Plus and create a business page. This is what you need to do to show on local maps and search results.

Among the main changes is the fact that all local pages are now Google + local pages. Reviews are handled now through Google+, there is a new “Local” tab within Google+ making it a local search destination. These Google+ local pages will be available across the search engine, maps and mobile.

As we mentioned before many times, local search now is connected with social media features.

Inside Google+ circles have been integrated to filter and find reviews/ recommendations from family, friends and colleagues.

Social Media Marketing vs. Search Engine Marketing

Social Media Marketing vs. Search Engine Marketing: Which Strategy Is #1?
When it comes to marketing, businesses have more options than ever before thanks to the reach of the Internet. Instead of being confined to your local town, region or even country, you can sell goods and services to millions of people around the world. Small and medium sized businesses genuinely have the chance to become big operators if everything goes well for them. As far as marketing goes, search engine marketing and social media marketing are two of the most popular strategies. Below, we will look at the advantages of each method over the other as well as discussing how to use both effectively.

Why Social Media Marketing Is Better
With social media, you have the ability to directly communicate with consumers and tend to their needs personally, something which isn’t possible with search engine marketing. Thanks to social media, you can appear to be a benevolent company with the best interests of the consumer at heart. It provides you with a greater level of credibility too as customers can see you interacting with people every single day and they know you have nowhere to hide if your products/services are not up to scratch.

Reputation management is one of the most important phrases in any company’s vocabulary when dealing with online consumers. Social media marketing allows you to quickly respond to criticism, setting things straight and keeping your reputation intact. Keeping a clean slate is essential to the future health of your company. With search engine marketing, there is little you can do to prevent negative comments appearing. Your best bet is to contact a specialist company that can write a host of positive material thus pushing the negative comments down the rankings. The trouble is, this takes time and every minute a bad review is visible on the top few pages of Google, your company potentially loses a lot of customers.

Social media sites such as Facebook and Twitter have created tools to further improve customer experience. For example, Facebook allows you to create a community page where your company is discussed extensively. This gives you the opportunity to know more about your audience and vice versa.

Why Search Engine Marketing Is Better

If you don’t already have social media accounts, you are making a big mistake and have a lot of catching up to do. In contrast, you can begin search engine marketing as soon as you establish some sort of presence online. Although social media sites have hundreds of millions of users, this still pales into comparison with the number of people who actively use search engines. An estimated 90% of Internet activity begins with a search. A majority of consumers still use a major search engine like Google to find out more information on a company including product reviews.

If you are clever enough, you can create a website or webpage with targeted phrases to capture your ideal audience. The Keyword Tool that’s free from Google AdWords is a great help because it allows you to find out exactly how many people search for a particular keyword or phrase each month. You receive worldwide and local figures and can also find out how competitive the keyword is. You can then use this information to create web copy that’s search engine friendly.

Even if you can’t get into the organic search results, there’s always plan B which is to spend until you become visible! Paid search listings are not actually that expensive and they allow you to customise your appearance. Admittedly, organic searches are better but a paid search listing still gives you a considerable web presence and is far superior to the majority of paid marketing strategies.

Why Not Have Both?

It’s probably a matter of what your company actually needs at a certain point in time but you’re better off striving to utilise both marketing strategies. There is always the chance that one will not work as well as you would hope so having a back-up plan is always a good idea. Savvy entrepreneurs will look to combine the two and seek to have an equal level of traffic from each in case one falters. Besides, search engine marketing helps your social media campaign via keyword research. If you want to get your social network profile seen, you will still need to include certain keywords.

In a hypothetical scenario, if you only have enough time/money to commit to one strategy, search engine marketing is probably the better option simply because more people use search engines than social media websites and there may well be a higher conversion rate also (though this is debatable). However, if you have even a small amount of money left from your budget each month, it would be a good idea to put it towards a Facebook ad marketing campaign. A little goes a long way in the Internet marketing business when you know what you’re doing.

An article is written by Kate Willer. I like social networks, Google android, mac data recovery and psychology. I’m interested in IT services, computer upgrades, computer repair, different computer apps. Love travelling and skiing.