Shifts in Social Media for 2024

  1. Hyper-Personalized Content Algorithms

    With advancements in machine learning and data analytics, social media platforms could offer users an even more personalized experience. Instead of a one-size-fits-all algorithm, users could tailor their own content feeds, selecting themes, topics, or even the types of interactions they want to see more frequently.

What Could Start This Trend: Increasing consumer demand for meaningful online interactions and the fatigue from irrelevant content. Advances in AI could also make this level of personalization more achievable.

Examples: Social media apps offering a dashboard where users can adjust the types of content they see, or even personalized AI “curators” that learn from your behavior and periodically offer to adjust your settings.

  1. Virtual Reality Social Spaces

    As Virtual Reality (VR) technology becomes more accessible, social media could expand into fully immersive 3D spaces where users can interact as avatars.

What Could Start This Trend: The success of platforms like Meta’s Horizon Workrooms and VRChat could encourage more mainstream social media platforms to integrate VR experiences.

Examples: Facebook (Meta) or other social media giants launching VR zones where you can hang out with friends, attend events, or even conduct business meetings. Augmented Reality (AR) filters could also advance to become more interactive and multi-user.

  1. Ethical and Transparent Algorithms

    In response to growing concerns about privacy and the ethical implications of data use, some platforms might start to prioritize transparency in how their algorithms work. Users might even have the option to opt into “ethical algorithms” that are designed to minimize harm, reduce polarization, or otherwise align with the user’s values.

What Could Start This Trend: Public and governmental scrutiny over algorithmic decision-making and its societal impacts. There might be regulations that force platforms to be more transparent or ethical in their algorithmic choices.

Examples: Platforms could offer “algorithmic transparency reports” that allow you to see why you’re being shown certain content or ads. Users could have the ability to select algorithmic themes like “reduce polarization” that adjust how content is shown to encourage more balanced perspectives.

Social Media trends 2023

Here are some trends that are currently popular:

Short-form video content: Short-form video content, such as TikTok, Reels on Instagram, and Shorts on YouTube, is becoming increasingly popular for small businesses and entrepreneurs. These platforms allow businesses to create quick, attention-grabbing videos that showcase their products, services, and brand personality.

Live video: Live video has been growing in popularity over the past few years, and it continues to be a trend in 2023. Live video allows small businesses and entrepreneurs to connect with their audience in real-time and build a stronger, more personal relationship with their followers.

Influencer marketing: Influencer marketing is a powerful way for small businesses and entrepreneurs to reach new audiences and build brand awareness. By partnering with influencers, businesses can tap into their follower base and promote their products or services to a wider audience.

Social commerce: Social commerce is the integration of e-commerce and social media, allowing businesses to sell products directly on social media platforms. Small businesses and entrepreneurs can take advantage of this trend by setting up social commerce shops on platforms like Facebook, Instagram, and Pinterest.

Messaging apps: Messaging apps like WhatsApp and Facebook Messenger are becoming more popular for business communication. Small businesses and entrepreneurs can use messaging apps to provide customer support, answer questions, and build relationships with their customers.

Social responsibility: In recent years, there has been a growing trend towards social responsibility and sustainability. Small businesses and entrepreneurs can take advantage of this trend by highlighting their social and environmental impact and showcasing their commitment to making a positive difference in the world.

These are just a few of the latest trends in social media for small businesses and entrepreneurs. By staying up-to-date with these trends and incorporating them into their social media strategies, businesses can stay ahead of the curve and continue to grow and thrive in the digital age.

The search for Prosperity

As the end of the year approaches we start making plans on how we are going to rock in 2016. A lot of us will hope for more prosperity in our lives.

But most fail to define what prosperity really means to them, in a very specific way. We also tend to fool ourselves that in order to achieve prosperity we need to do more of what we have been doing. It does not work that way. In order to change and achieve prosperity we need to get out of our comfort zone and we need to change our attitude. Prosperity requires an open mind to new things, an open heart to embrace things and create empathy with people around us and an open will, the desire to try


Featured at the Medtrade Newsletter

Quick note to let you know that the Medtrade newsletter has featured one of our articles this week. I’ve pasted the link below for you.

Medtrade is the biggest trade show for the HME industry. We are speaking there in October

We have 2 sessions this coming October: Monday Oct 20th at 3:15: New rules to market to America’s biggest, wealthiest and most influential group- Baby boomers


Thursday Oct 21st- 4pm- Online Video Revolution- How to reinvent and market a HME business using online videos.

Don’t forget to add them to your calendar.

Here is the link for the article: Boomerology Revealed

Texting while driving psa commercial

This video is very graphic and hard to watch, but is a great effort to stop texting while driving among teenagers.
Even though intellectually people might understand that, seeing this video will leave a strong impression

Wasatch Woman Magazine

We are very happy to have been featured in the May/June issue of the Wasatch Woman Magazine!
Nash read the article 5 times so far ;0)

More companies using online social networks to advertise

Shahar was today on Utah’s Morning News talking about using social networks for business. It was a great interview and something a lot of people are talking about.

You may listen to the interview below, let us know your thoughts!

Click Here to Listen

The BuzzBooster’s Are Avaliable For Interviews

Social Networking For Business

Tomorrow (1/06/09) our very own Shahar Boyayan will be on KSL Newsradio at 7:20am talking about social networking for business.

It’s an excellent interview filled with great content, so tune in on your way to work if you’re in Utah: 102.7FM & 1160AM.

Click here to listen to KSL Newsradio.

Attention to small things

Small business owners sometimes are so worried about the next deal, the next contract that they don’t pay too much attention to the little things that happen around their business: The receptionist wearing the wrong clothes, a less than happy customer, a dirty office. Little things can change everything.