Marketing to the brain

Look at these pictures:

consumer behavior

clever marketing

They are both examples of good marketing. Why?

Because they both talk to emotions, to the brain of the consumer.

The first asks you to take a stand about your values. The other allows you to solve a problem.

Simple, effective marketing. You don’t need to be a NeurMarketer to see that this works.

Remember: People buy with the heart and justify with the brain. Not the opposite. 95% of our purchase decisions are made on a unconscious level.

The question is why homeless people can see this while entrepreneurs miss this point quite often. They get stuck in old ways of marketing an selling.

Maybe because they stay inside 4 walls or just in front of the computer and forget to really observe consumer behavior?