In an experiment, Protestants produced better, more creative work when they were induced to feel unacceptable desires and primed with words evoking depravity and damnation, says a team led by Emily Kim of the University of Illinois. For example, those who were exposed to words such as “dirty,” “punish,” and “forbid” and then asked to make a clay sculpture and write a poem were judged to have created better art (2.63 versus 2.30 on a 5-point scale) than those who had seen words such as “clean,” “reward,” and “virtue.” The effect was not seen among Catholics or Jews, the researchers say.
SOURCE: Sublimation, Culture, and Creativity
The average New York City taxi cab driver makes $90,747 in revenue per year. There are roughly 13,267 cabs in the city. In 2007, NYC forced cab drivers to begin taking credit cards, which involved installing a touch screen system for payment.
During payment, the user is presented with three default buttons for tipping: 20%, 25%, and 30%. When cabs were cash only, the average tip was roughly 10%. After the introduction of this system, the tip percentage jumped to 22%.
Those three buttons resulted in $144,146,165 of additional tips per year.
By offering people an incentive or convenience you can change habits.
How can you do something like this in your business?