You can use all five senses to sell more. It doesn’t matter if you sell products or services.
You will appeal to the emotions and stored memories of your customers. Remember: people buy with the mind and justify with the brain.
A good example of how this can be done using only copy is any box of Vosges chocolate. Vosges invites the consumer to feel the chocolate in their fingers, hear the snap, let it melt in the mouth etc.
They educate the consumer on how to consumer their product and appeal to all senses while creating imagery. Just brilliant.
By using the 5 senses in your business you can turn it into a powerhouse.