Create content and get ahead in business

A few weeks ago I wrote an article on how every company now needs to be a media company, meaning that we all need to create content in order to get attention to a very Non interested, overwhelmed crowd.

You also need to have in mind that the ultimate goal of creating content is consumption, that over time changes behavior. Hopefully bringing that new person to consume from you. So you get clients that you create or deserve. This gives you control over the outcome.

People today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice. So, if they’re not finding content that you’ve produced that provides them that information, even if someone referred them directly to you, there’s a pretty good chance you won’t be worthy of their trust.

create content

Social media for any size business has always been and shall remain one of the best places to gain exposure for great content.

But how do you create content that engages when you are busy making your business grow?

The fact is you should make some time to create content. It should come from you with your point of view. Not from outsourcing.

Using customers and prospects questions to create content is easy, effective and will help you show better in search engines.

Write down the 10 questions they always ask and the 10 they should ask and you have a lot of seeds for content.

Create a list of keyword phrases that would help your business to be found and insert one of them in each piece of content.

Each term or phrase should be related to your business or industry and represent an important search term or problem that needs solving.

Remember: People always look for a solution to a problem. They don’t look for “bedrails” they look for “How to stop falling out of bed”.

You can create monthly topics which would make the process even easier.

Now that you can create content how to put it out?

Here are a few options: A company’s blog (helps a lot your site to be found by the right customer)

A series of videos.

Those videos everywhere.

There are other options, but see results and then you will be motivated to do more.

Done. Success is next.


If you could use some advice on how to market better your business without spending unnecessary money, we are here for you.

Call for a marketing check up: 801- 680-7220

Refining your positioning

Positioning is not a simple thing. you don’t get done in one day. You need to answer several questions in order to know how to position yourself in the market as a small business owner. You need to know exactly who is your ideal client, in what business you are really in and what is the end result your provide.

You may get quite close to the perfect positioning but there will be some refining over time either because your business changes or the market changes.

Have always in mind that there are two main reasons that impact sales conversion: the level of trust people have in your company and how clear is your message to your target audience. Positioning has to do with both of them.

We try to refine our promise to the market every now and then because we think that although it is ok, was never perfect. We finally think we have something that will resonate well with our audience and makes the message really clear about what we do.

It is: Your modern marketing GPS.

I don’t know about you but I love my GPS.  It took  a lot of frustration out of my life and quite a few arguments between my daughter and me. i don’t get lost anymore and I arrive wherever I’m going with no anxiety and on time. We named our GPS Nicky.  We are about to buy another one for our geoaching experiences.

They are a piece of new technology that don’t invade your life and are extremely useful.

We believe that what we do as marketing advisors is pretty similar. We provide the kind of knowledge that people can apply and see results. They don’t feel overwhelmed or anxious and can track results. We can guide them to amazing new places in their business and lead them through business breakthroughs.

So we are quite content with this promise.

Tell me about yours