The liking factor- NeuroMarketing

Create a “liking” effect with your audience.

What can you do to create a sense of commonality between you (or your company) and the customer?

What are your hobbies, values and beliefs? What about your ideal customer?

This is something easy to do if you really know who your ideal customer is.

Petsmart did this really well by posting pictures of their executives with their pets. I like them more now!

With this simple step they created a connection with their ideal clients.

neuro liking

The more we understand our customer’s brains and how they’re wired, the better we will be able to market to them and achieve success