We hear a lot today about visibility and how it is important.
Visibility is crucial for businesses but the gold rush today is to get attention.
You can be visible to a lot of people but that does not mean they are paying attention. Visibility alone will not bring business, attention will. If people are paying attention in what you are saying, they are interested, they are more likely to take action.
The average American has today an attention span of 9 seconds. That is the same of a gold fish. It is not easy to sell to goldfish as you might imagine.
You need to be able to get attention, be interesting and relevant in order to have them buying from you.
Have as many friends, followers and viewers as you want but learn how to really get them paying attention to you and your business.