43 minutes are spent each day watching TV (HubSpot), and that many of those viewers are then sharing their experiences online, marketers should find ways to align any TV advertising with their online strategies.
Twitter has emerged as the most powerful driver of ‘social TV’ interaction. That means when people are watching the Super Bowl, American Idol or the elections, they are simultaneously using Twitter to share their thoughts and experiences with friends.
If you advertise on traditional TV why not add some Twitter hashtags to start a conversation?
If you have a show on set-up-boxes like Roku, do the same.