7 Ways a Podcast or Web Show Can Increase Your Business

Sometimes it’s the unexpected things that can truly revolutionize a business.

Most of the time when we think about getting the word out about our business and engaging more with existing customers, we think of traditional and proven methods like

advertising. Very often we tend to see less and less results and more and more expenses going towards ads. Advertising has changed massively over the last decade and the next

5 years are not going to be any different.

Maybe you tried a little of social networks and saw no results either. Very time consuming, hard to track and quite often disappointing.

A basic testament to any human existence are the five senses: sight, hear, touch, taste and smell. Such senses are ideal to appeal to when selling products online.


Appealing to all the human senses helps to engage emotions and, ultimately, influence a

purchasing behavior. Kissmetrics, for example, indicates that 96 percent of first time site

visitors won’t return. It is essential to create a ‘boomerang’ effect!

If we choose to focus on one of these senses: Hearing or Sight – audio or video podcasts

­ we are more likely to engage the audience.


Let’s see how a video or audio podcast can help your business:

 1. Traffic generation ­ A podcast can drive massive traffic to your site.

2. Build real relationships with your audience ­ podcasts have a way of building

relationships without the two parties ever actually interacting. It may be a one-
sided medium, but the feeling you get after hours of listening to a person talk is one of friendship.

3.Increased conversions – People know that they are not being “sold” but rather “encouraged.”

4. It is way more targeted and you can get the numbers of how many of those people are listening to your show every day.

5. You have the ability to instantaneously make products that your people want –  which puts money in the bank straight away.

6.The influential connections that you can make by having a podcast has got to be up there among the biggest advantages.

7. Having a podcast is a brilliant platform to allow you to get on stage and create a business out of speaking.


I know that idea about creating an audio or video podcast can be daunting because it sounds complicated, but it is not. It is a simple process and the investment is really low.

I’ll be giving a free, live, online class this week on this topic and would love to have you attend!

All you need to do is save your seat here:


If the time is not the best for you, don’t worry, there is a free replay that night as well so

register anyway to get the access details.

See you at How to Start, Monetize and Mass Distribute Podcasts and Web Shows!

podcasting class

Majority of US Internet Users to Use a Connected TV by 2015

The number of US connected TV users is rising rapidly, and next year, the majority of internet users will go online via such a device. The connected TV audience is set to more than double between 2013 and 2017 as double-digit growth rates continue.
eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year, and in 2015, the majority of US internet users will access the internet through such a device. The connected TV audience will post double-digit growth rates through 2017.

If you are a content creator and you are not scared of a camera, you should consider star your own TV show before it is too late.

Check more info here

connected tv

Boomerology Revealed TV show

Here is a new show on our Buzz and Biz Network.

It is called Boomerology Revealed.

Boomerology Revealed is a TV show for boomers by boomers.

Each week we bring news about boomer’s lives, health and interviews.

The show broadcasts Worldwide through Smart TVs and OTTs like Roku and Samsung.

Also Available on Itunes and Online.

Boomerology Revealed is part of the Buzz and Biz show Network, a media company.

The show is hosted by Shahar Boyayan, a professional speaker, author, business owner and show host.

Directed by Nashlah Boyayan, Film major, professional speaker, business owner and the daughter.