Online Dating for Baby Boomers [Boomerology Revealed]

How do baby boomers find new relationships after 50? Perhaps it is through online dating. On this episode we share some stories and some very good tips for boomers looking for new relationships. Also how to check your moles to see if they should be removed and what vitamins to take. We take a moment to praise RiteAid for paying attention to baby boomers.

This show is multicast in different ways to adapt to your style. You can subscribe on iTunes, watch on Roku (Buzz and Biz channel – Special Interests category,) on Samsung Blu-ray players and in our channel on YouTube – Boomerology Revealed.

 

The age of anxiety and your business

As a society we are stressed like never before.

We are stressed all the time.

You could say it is because we live in an unstable World, there are threats everywhere or we are just angry on how divided we are at the moment.

All part of the issue but we also need to take accountability and see that as a culture we chose to “Live Hard and Play Hard” to a point we cannot sustain this naturally anymore.

While this reality may stress us even more, it is on the other side promoting a new way of thinking and creating new businesses to help us manage this new phase.

The Centers for Disease Control predicts that by 2020, stress will be the most disabling condition Americans face, second to only heart disease.

We are all stressed but Millennials are known as being the most stressed out generation.

There is a bright side in the future of our anxiety!

I’ll show you some of new opportunities out there and maybe some will help you to innovate in your business.

Ahead of us is a spike in products to turbocharge the human body. Nootropics are an example design for this. They are a mixture of natural ingredients and lab-derived supplements. Also known as smart drugs which now have a following.

Scientists are also working on manufacturing new memories.

You have probably seen on TV about Rage Rooms. You pay a fee and throw things at the wall.

Many apps are showing in this segment like Headspace where you have meditation on the go with over 1 million downloads. Others like Mindsurf allows you to share feelings.

Saunas are bringing Infra red heat and custom soundtrack. These saunas are popping up in New York, LA and London, with the price ranging from $45-$55 for a half-hour bake.

Kava tea is known as the liquid Xanax. Drinking numbs your tonque and make you chill. They go from $13 to $25 a bowl.

Sensory deprivation has become a hyper-extreme alternative to meditation. So Pods are back to free you from distractions for 60 minutes.  Inside a small room or human-size clam called a pod, there is no sound and no light, just 1000 pounds of Epsom salt water and you. All for $99.

Spas with Cryotherapy Chamber are also popping up. I need to try this one because it is said they burn 800 plus calories in 180 seconds. Just $90 for a session.

Alternative options are a big trend too. Consumers are increasingly turning to gentler, more natural forms of healing.

Aromatheraphy and essential oils in general are in an all time high especially through multi-level marketing companies since they foster people to try the oil. There is even an e-cigarrete style device for personal aromatherapy called Monq.

Yoga, Reki, acupuncture are also seeing a revival.

Pay attention that solutions blending technology and natural components are the ones that tend to be more successful. Partly because Millennials are attracted to blended solutions.

Now it is time to think how your business could help people feel less stressed. From creating a new product to becoming a sleep meditation coach, there are many opportunities out there. Even bedtime stories for grown-ups’ – Sleep Stories – that aim to induce sleep by using a combination of “soothing words, music and sound-effects”.

When you need some support figuring out how to navigate this new World or create innovation, we are here. We have consult hundreds of businesses over the years and we are your pair of fresh eyes. Call us at 801-680-7220 or write to buzz@buzzbooster.com

 

Real Life is cool again! The reality of Digital Isolation

I’m a baby boomer, so no, I did not grow up in front of a computer but as any baby boomer I’m an eager adopter. So yes, I do spend an enormous amount of time in my computer, or should I say on my phone just to sound cooler and younger?

If you are a Millennial, you know your phone is becoming an addiction. If only you could set it aside and think about it, it would be scary.

We did embrace technology in a big way and when social media came along we jumped into it without a care. That is how now we keep connected with people like us, with family, with friends and with a lot of strangers. Communication took a whole new format after social media and texting.

There is gratification when you feel connected, when you feel you are aware of things happening ( that is why fake news became a trend and a money making opportunity for some). Many measure their success by number of followers, likes or klout. But what really happens inside? There is that nagging feeling that you are still isolated. It may be cliché but you know that if you get sick almost no one in this digital network of yours would actually visit with you at a hospital. So, it is there, but it is not.

Being connected all the time made us disconnect from face to face conversations and confrontations. We are becoming beings that avoid any conflict which does not help any of us navigate life.

The younger the person the less he/she wants to get a “no” as an answer. To the extent that Millennials avoid phone conversations. Most young people associate phone conversations with high pressure situations. The phone used as a phone becomes a fear inducing device. Because the answer is not known. – You might have to leave a message, then you need to know what you will say if the person is not there. Talking to another human is really becoming an issue.

No matter if it is because you just plain and simple feel isolated or you interaction skills are in crisis mode, Real Life is cool again!

We are going out and looking for opportunities to connect with real people and create new experiences.

Look at Meetup.com. A place where you look for think alike groups to meet people. Currently has 39 million members with no sign of slowing down.

Check companies like Painting with a twist, Plant Nite and others where you go to a place or restaurant to meet people and make something. (two trends here- Real life is cool again and Me and my peeps)

Tea with strangers- Their motto is: Actually talk to people. For two hours you have tea and talk about anything.

Look at apps and you will find Hey Vina- where you can meet other women for fun, for work or for life.

Hello Mamas connect other moms to meet and talk.

We are finding new ways to re-connect and have meaningful conversations, but we are going out looking for real interaction. Finding relevant interaction will fight our digital isolation.

This trend can be a real opportunity for your business. Creating better and richer experiences for your customers in real life.

Tours like sriracha hot sauce does, retreats, meetups in your place, demo day. These are all opportunities for you to use this trend in your business.

About Shahar

Shahar is a neuromarketer fascinated with trends and how brands can benefit from them. With her daughter Nashlah they run BuzzBooster marketing that provides consulting for small businesses. They also run Curious Mondo that provides an innovative way in adult learning

Small is the new great!

When we hear the phrase “Let’s make America Great Again”, some of us feel pumped with optimism of what is about to come while others, like me, shiver in the face of what it will become.

No matter where you stand in this picture, if we agree or not, we must all agree that the phrase in itself is extremely appealing. Brings a sense of nostalgia when we want the comfort from the past. We all do because we all live in a moment where there are too many options of everything, change is scary to the brain and although we want change, we still don’t like it. When we go back to the past, we feel safe because we know how to navigate it, we find comfort.

I wrote another post just about this nostalgia trend but in this post I’d like to show you another layer, yet a bigger trend that’s happening.

Small is the new great!

We all want small now. As people we are shrinking our networks, we are shrinking our channels. Think about how you get your news today, how many TV channels do you watch – if you still do it at all ( I watch the news, other than that, it is Netflix most of the time). How many people do you talk to in one day? How many sites other than Facebook and Amazon have you visited in the last week?

Now, I could write a whole article about the dark side of having a small funnel of information that will cause more divisiveness, cultural ignorance, me vs you mentality, and less acceptance of diversity, but I’ll focus on the bigger trend and its impact in your business.

We don’t trust big anymore. Since the great recession we have learned that big does not mean better and that it cannot be trusted.

How does this translate to your business? Look at companies like Coke struggling to stay relevant while artisanal beverages of all types rise to the top. We want real, local, small. We find comfort in real, local, small.

There is a huge revival of handmade, driven by Millennials. Their love for unique and hand-crafted. Because the noise is too big in digital, because we all become just an avatar, because taking 10 minutes to get the perfect selfie is still meaningless at the end and it is digital, and intangible. We value what hands can make. Look at all the maker spaces and creator spaces popping everywhere. Look at businesses like my other business Curious Mondo. When classes are about making us reach 27 countries and a lot of engagement. Look at businesses like Painting With a Twist, Plantnite, etc where the core is to make something while interacting with strangers. Real people in front of you (topic of my next article).

When you look at companies like Etsy – where global artisans sell their goods – they went from $175,000 in sales in 2006 to $2.4 billion in 2015

20% of all Kickstarter campaigns are in the artisanal category that have raised over $100 million in funding.

When you look at restaurants, what is working? Local, farm to table, small-batch.

How can you benefit from this trend? In order to gain consumers trust, brands need to seem smaller. Their story, about us page, customer service, the things they do to promote themselves need to have SMALL in mind.

Need to be relevant to smaller, more specific groups. Do you participate in Facebook groups? You will see that the ones focusing on very specific topics have tremendous engagement. Do you have a group on Facebook? Can you highlight local? Can you get people together to make something?

About Shahar

Shahar is a neuromarketer fascinated with trends and how brands can benefit from them. With her daughter Nashlah they run BuzzBooster marketing that provides consulting for small businesses. They also run Curious Mondo that provides an innovative way in adult learning.