Social Media Marketing Agency Small Business Marketing Strategy Info-Marketing Salt Lake City

Chime in as we talk about the great Social Media tool Facebook! We mention how you can profile your business on there and create an environment for hot prospects. Click HERE to watch Who Pops Your Popcorn?! Episode #19 Now!

–
Download Who Pops Your Popcorn?!.

This is real and very exciting! It is not only for young people, this is for all of us.

Listen in as we talk about how you have to make your business entertaining, how you must treat it like a rock band, read Personality Not Included by Rohit Bhargava. Click HERE to watch Who Pops Your Popcorn?! Episode #18 Now!

–
Download Who Pops Your Popcorn?!.

I have a dog called Apple. She is a white schnauzer. My dog Apple taught us, my daughter and me, a lot about marketing. For example, she is an ADD dog. Can’t keep her attention too long on anything. Funny, but is is just like prospects visiting a website. You try to explain too much, write too much copy and click….they go to the next one, just like Apple goes to pick the next toy. We learned very fast that if we want to keep her entertained and around us, we need something sticky…like peanut butter inside one of her bones. With the website, the sticky factor became video and audio, some amazing social media tools.
Businesses need to use social media marketing in their marketing. It is not an option anymore. We leave in a society that has a very short attention span and gets bored really fast. Businesses need to develop strategies that make people stick around.

Small business owners sometimes are so worried about the next deal, the next contract that they don’t pay too much attention to the little things that happen around their business: The receptionist wearing the wrong clothes, a less than happy customer, a dirty office. Little things can change everything.

Can you explain your business in few words? Can you engage people in 6 words?
Most business owners have a hard time talking about their business in a concise format. A very hard time when they go to networking meetings and have 30 seconds to do an elevator pitch.
This video shows how very small sentences can be extremely powerful.

Do you have a marketing calendar? Visit Gardner Village and watch as they’ve created an engaging and delightful environment. Also, learn how to make Twitter less overwhelming and use TweetDeck.com! Click HERE to watch Who Pops Your Popcorn?! Episode #17 Now!

–
Download Who Pops Your Popcorn?!.

My mother is 72 and technology is not her cup of tea. Since I moved with her only granddaughter to another country 5 years ago, she reluctantly has learned how to send e-mails, not without complaining quite often how ugly the computer, or “thing” as she calls it, was in her living room. Today, things are quite different. When I asked her a few months ago what she wanted for her birthday, thinking she was going to ask for a new croc pot, she requested a new digital camera to use with the “thing”.
Every time we speak using Skype, she uses the camera. She then, sends the pictures to her wall on Facebook, so her new friends can see the granddaughter.
My mother is very good with knitting looms, she makes wonderful scarves. She takes pictures of them and list them on Flickr, and she has even learned to name the pictures with the right keywords. She uses her blog and etsy.com to sell her pieces. Since she got the camera, she started putting together some video tips on crafts and she posts them on Gather. She says the “thing” helped her find a new life and brought a less painful meaning to the word “distance”.

Continuity programs in their purest form are simply a method of developing a subscriber
base and a steady flow of income. Companies like Columbia House, Time Life, Netflix
and thousands of others have been using continuity programs for a long, long time. When
implemented correctly and transparently, continuity programs are a boon to consumers
and an income base for producers.

In the information marketplace, two types of continuity programs are most common: (1)
Newsletters, and (2) Instructional. Typically continuity programs begin with a “too good
to be true” giveaway. The price of the giveaway is signing up for a free newsletter
(which is essentially a sales instrument for your other products). Each newsletter should
deliver valuable information for free, along with extensive promotion of other products
for sale. The initial giveaway builds your subscriber base; the free newsletter reinforces
the relationship and puts your products in front of friendly eyes.

Another newsletter strategy for building a continuity program is to offer the first issue
free and subsequent issues at a monthly price. Here you have the option of the “Opt In”
method or the “Opt Out” method. Using the Opt Out method, the consumer is
automatically signed up for the newsletter and payment information is obtained
immediately. The Opt In method requires the consumer to click on a button to subscribe,
at which time payment information is obtained.

Providing an on-line course of learning is another excellent way to build a continuity
program. For example, your expertise may be in beadwork, and you offer your
subscribers, several new beadwork patterns each month. Usually you giveaway the first
month, and they subscribe for monthly patterns. Or perhaps, you could offer a class
about writing for the Internet. Each week you would provide a new lesson and a new way
to make money from writing for the Internet. The possibilities are endless.

Unscrupulous marketers have given continuity programs a bad name. These marketers
use what is called a “hidden continuity” program that captures payment information
without really telling the consumer what they are buying or even that they just signed up
for a continuity program. These programs are blatantly illegal and unfortunately the stain
of these illegal programs falls on to honest marketers.

If you decide to try a continuity program it is important to be 100 percent ethical and give
your customers more than what they expect. Continuity programs are built on the
relationship you build with your customers. Give good customer service and deal
honestly with your subscribers and you will build a steady income stream.

Whatever you decide, it pays to do your homework and deliver a quality product free
from errors and guaranteed customer service. All information marketing, whether or not
you use a continuity program, is built on building a solid reputation. Reputations are hard
to build and far too easy to lose, so as always proceed with caution.

We talk a lot about the conversation going on with your audience and about how things are perceived by your audience.

Paying attention how you send the message and how this message is perceived is crucial when marketing a business.

This video illustrates the power of the right message and you should watch it until the end.