Online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion this year and 62% from $202 billion in 2011, according to a projection released today by Forrester Research Inc.
Are you really ready to get a piece of this pie? Is your website ready and following current trends? Read this post and don’t skip the last praragraph.
Can people easily navigate and take action on your site no matter which type of device they are using?
4 out of 5 consumers use a Smartphone to shop. If you don’t have a responsive website, you are losing sales.
Forrester says that 192 million U.S. consumers will shop online in 2016, up 15% from 167 million in 2012. But the bigger factor in driving e-commerce growth is that each shopper will spend more on average, the report says. U.S. consumers in 2016 will each spend an average of $1,738 online, up 44% from $1,207 in 2012.
People are spending more time online because of their mobile devices and because they do expect better deals than brick and mortar stores.
So it really does not matter if you are an online business, a brick and mortar store or a manufacturer. For you to keep being competitive you need to improve your skills online and have a website that performs according to what people want. Brochure websites telling how great your company is are dead.
Here are a few points to consider related to your site:
1. Clean Design
A quality design is attractive and easy to read with intuitive navigation. Most importantly, a clean design helps viewers focus on the value of your brand and content instead of distracting graphics and large amounts of text. Often, customers associate website designs with the quality of a particular company or product. Hence, a clean design is vital to providing a positive user experience that encourages customers to return.
2.Effective Color Scheme
Color schemes are more important than customers realize. Different colors have the ability to evoke emotional responses, such as calm, happiness, or frustration. When it comes to using colors in your website design, it’s essential to consider your company’s niche, target audience, branding, and the elements of color theory.
Websites that are easy to use are more likely to garner customer interest and encourage business. Usability can be increased by displaying product and service information in a clear, concise manner. Make sure your website has all the features a customer would need for the site to be easily accessible.
4. Call to Action
Placing calls to action on your website encourages customers to contact your business. A friendly suggestion, such as “Contact us today!” demonstrates that your business wants to develop a relationship with its customers. It’s important that calls to action are appropriate for a visitor’s level of engagement with your company.
5. Active Blog
Featuring a blog on your website is a great way to connect with them, especially if your posts encourage readers to interact with your brand. By regularly providing readers with fresh, helpful, engaging content, your brand becomes a trusted resource and an industry authority.
6. Responsive Sites
95% of mobile device users count on their devices to search for local products and services. To effectively reach this growing population of mobile users, businesses need to be sure that their websites are available from any device. Business planning the launch of a website would be better served by choosing a responsive design capable of adapting to any device.
15. Integration with Social Media
Integration with social media is no longer a novelty – it’s a requirement. As technology makes information sharing more convenient, businesses lacking social media integration fail to take advantage of what has been likened to modern day word-of-mouth advertising. Social media provides a venue in which customers can promote your brand, provide reviews, and stay in-the-know about your company’s latest news.
Yes, there is a lot involved in a good website. We’ve been building websites for 12 years and as online consultants we know what makes a site work.
For only 3 days we have a super offer for you: We will build a responsive website, migrate all content you have on your existing site, add an on-site blog and train you or your team members to update the site. All for only $950. Call us ASAP to get started: 801-842-9765
2016 is the year of Live Streaming. 2014 was the year of mobile, 2015 the year of video and now we have the perfect storm.
Live streaming is nothing new but now it is simple, can be used on mobiles and immediate connects you to an audience, plus this audience can interact with you.
Live streaming is all about making your business up close and personal for your audience.
Connecting with your audience always adds to your reputation as a company that cares about its customers.
Live streaming is also about getting attention in a moment. Attention is currency to the human brain, it is not easy to get and can be very expensive when you resist adopting new opportunities.
Here are a few ways your business can benefit from Live Streaming:
- Brand equity: Be there when they look for you. Engage on a more personal level
- Q&A for customers and prospects– Invite them to ask. Have different team members answer.
- Product or service education – Is there a learning curve to start using your products or service? Here is the perfect way to show how they work
- Broadcast events– Ribbon cuttings, anniversaries, special company events, parties
- Discuss new developments and company news– New website, people in the company moving places, exciting news? Keep your people in the loop.
- Introducing new employees– Some team members coming in, others going out. Talk about this with your customers
- Release of new products– How cool it is to show an interested audience what is coming up?
- Information product creation free during live– Online courses, training programs can be created live.
- Behind the scenes– Show us what happens behind those doors
- How-tos– Cooking, crafts, how to install
- Donor Research Connect with donors by showing them how their donations get put to use. Or use it to solicit donations online by live streaming a fund raising event.
- Restaurants. Show your specials! Live stream it! Show your audience how popular you are by the long lines.
- Public Relations. Create a live streaming press release or announcement. Invite journalist, local influencers and prospects.
- Research. Ask customers for immediate feedback on a product, idea, person, new menu item, etc.
- Creating Podcasts
- Tip of the Day. Industry specific news piece that would interest your customers.
- Special Offers. Create limited special offer opportunities to drive in-store or online traffic.
- Consider Timing: Don’t go too long.
- What are some best practices I should follow?
- Respond to comments live: People who are watching your stream will have the option to comment.
- Rehearse: Test your equipment and do a bit of planning when creating your first live stream just to get used to the experience.
- High-speed connection: Since it is a live stream, having a powerful internet connection is a must for the best viewer experience
- Charge your device: You don’t want your device to die in the middle of the conversation.
- Hold your device vertically: Most apps don’t calibrate for the landscape view. This will change soon
- Have a call-to-action in the title: Direct your viewers to what you want them to do next.
Live streaming today can be done from any phone. Not much to invest to get started.
We’ve been working with Live Streaming for many years. Training, creating products, creating online courses.
When you decide to start using live streaming in your business, we can consult with you, show you how to do it and even create a complete strategy. Just contact us!
Sometimes it’s the unexpected things that can truly revolutionize a business.
Most of the time when we think about getting the word out about our business and engaging more with existing customers, we think of traditional and proven methods like
advertising. Very often we tend to see less and less results and more and more expenses going towards ads. Advertising has changed massively over the last decade and the next
5 years are not going to be any different.
Maybe you tried a little of social networks and saw no results either. Very time consuming, hard to track and quite often disappointing.
A basic testament to any human existence are the five senses: sight, hear, touch, taste and smell. Such senses are ideal to appeal to when selling products online.
Appealing to all the human senses helps to engage emotions and, ultimately, influence a
purchasing behavior. Kissmetrics, for example, indicates that 96 percent of first time site
visitors won’t return. It is essential to create a ‘boomerang’ effect!
If we choose to focus on one of these senses: Hearing or Sight – audio or video podcasts
we are more likely to engage the audience.
Let’s see how a video or audio podcast can help your business:
1. Traffic generation A podcast can drive massive traffic to your site.
2. Build real relationships with your audience podcasts have a way of building
relationships without the two parties ever actually interacting. It may be a one-
sided medium, but the feeling you get after hours of listening to a person talk is one of friendship.
3.Increased conversions – People know that they are not being “sold” but rather “encouraged.”
4. It is way more targeted and you can get the numbers of how many of those people are listening to your show every day.
5. You have the ability to instantaneously make products that your people want – which puts money in the bank straight away.
6.The influential connections that you can make by having a podcast has got to be up there among the biggest advantages.
7. Having a podcast is a brilliant platform to allow you to get on stage and create a business out of speaking.
I know that idea about creating an audio or video podcast can be daunting because it sounds complicated, but it is not. It is a simple process and the investment is really low.
I’ll be giving a free, live, online class this week on this topic and would love to have you attend!
All you need to do is save your seat here:
If the time is not the best for you, don’t worry, there is a free replay that night as well so
register anyway to get the access details.
We’ve been busy working on anew project that we believe will impact the lives of many people.
Free, live, interactive online courses to improve professional skills and empower people to go on new business ventures.
Our first courses start in less than a week. We are really excited about this venture.
Take a look at our site and let us know what you think.
We are creating a new business called Curious Mondo, online free live classes. One that will impact many lives. You can help by donating any amount.
Get to know more here:
Let us tell you the basics of this project and our vision for it. We believe Curious Mondo will impact the lives of many people around the World and you can be instrumental in this process.
Curious Mondo will provide Free, Live, Online training in different categories: Arts and Crafts, Business and Marketing, Design, Photography and Technology, Beauty and Wellness. These are in depth courses focusing on improving the skills of professionals or providing new skills for people to start a new business. All of the courses given by experienced experts in the respective areas.
Before questioning any figures question your own behavior this last Christmas. How many department stores did you visit? Did you shop more online?
The future of ecommerce looks bright. After topping $200 billion for the first time, online retail sales in the U.S. are forecast to reach $327 billion by 2016, a study from technology and market research firm Forrester says. Overall share of the retail market is expected to increase from 7% to 9% during that period.
What’s driving the growth? More consumers are shopping online every day. Last year, 167 million consumers — 53% of the U.S. population — purchased something online. That number is expected to grow to 192 million, or 56% of the population, by 2016. The study also projects that consumers’ average yearly online spending will increase from $1,207 per person in 2011 to $1,738 per person by 2016.
Consumers are also becoming increasingly comfortable purchasing a wider variety of categories online. In a 2001 survey, Forrester found only three of the 30 retail categories were able to attribute more than 20% of sales to online channels. That number grew to eight categories in 2011, and is expected to increase to 14 categories by 2016.
U.S. shoppers are also now finding it easier to shop than ever before, thanks to improvements in mobile and tablet shopping capabilities. Innovative shopping models and loyalty programs — think flash sales sites like Gilt and Woot as well as subscription loyalty programs like Amazon Prime — and aggressive promotions are drawing sales away from brick-and-mortar operations. This was especially true during big discount periods such as Black Friday and Cyber Monday, during which approximately 75% of consumers said they shopped online because the deals were better.
Meanwhile, online sales in Europe are expected to amount to 171 billion euros ($230 billion) in Europe by 2016 up from 96.7 billion euros ($130 billion) in 2011, according to Forrester’s estimates.
Just think of all the possibilities for your business if this year you focus a little more on your online presence. Go one step further and consider the use of online video as part of your marketing mix. Videos alone can increase your sales conversion by 40%
Consumer behavior has changed and it is not going back to what it was. It is up to you as a business owner to adapt and innovate. Take action!
By Tyler Howell
Despite their rapid movement toward retirement — within the next decade, a majority of Baby Boomers will be of retirement age — boomers still hold a large percentage of leadership positions, especially in more “traditional” industries (i.e. manufacturing, utility and power, government, etc.).
So, how can more senior managers and leaders relate to and draw the most out of their younger employees? Here are 4 tips for relating to this young generation:
- Don’t be a boss, be a coach
Like many of my peers, I was introduced to league- and team-based sports early in my life and participated in them religiously. Thinking back, I can still remember every coach I had and their impact on my performance and attitude.
The good ones pulled performance out of me, were encouraging but firm, tough but fair, and provided guidance about how to do the “job” well. Because of their influence, I learned to love the sports they coached.
The bad ones, however, played favorites, dismissed questions or concerns, didn’t listen, and were arrogant or hateful, and my perception of the sport was diminished.
The No. 1 reason a millennial will leave their job is due to a bad manager. If companies want to reduce their turnover costs and retain millennial talent, managers need to be coaches — not bosses.
- Set your values and live by them
Millennials have a strong inclination toward aligning justice and fairness across the various aspects of their lives. They want their work to be meaningful and make a difference — and to not just collect a paycheck every two weeks.
There is little forgiveness for companies that act unethically or hypocritically. Not only are they likely to lose their millennial talent, but their brand might also be blasted across social media and be publicly shamed.
If companies don’t have their values in order, or they haven’t communicated them to their employees, there’s no time like the present. If such corporate values are already in place, for the love of God live by them! Hypocrisy is an extremely toxic corporate value for millennials.
- Create opportunities for development
The average tenure for millennials in any one job is two years. Yep, you read that right — that millennial employee you just spent a lot of resources to hire at the beginning of last year might not be with your company for the holiday party this year. Why are they leaving?
One of the primary reasons millennials decide to pack up and leave is because they don’t believe they are receiving any personal benefit or growth. Millennials have grown up in an era of instant access to information, leading them to become more efficient in problem solving, decision-making and critical thinking.
Work with this generation to make a development plan for their job that includes continuing education, progressive job training and coaching. This type of development provides them more responsibility and will allow them to move up the proverbial corporate leadership ladder.
- Communicate, communicate, communicate!
From my experience, if there is one key concept for working well with millennials, it’s communication. My generation is used to instant communication in almost every facet of our lives, from parents, teachers, coaches and peers, so it makes sense that we would expect the same from our managers.
However, this is a big shift for a lot of managers. Whereas older generations would only receive feedback during annual performance reviews, millennials want to receive feedback much more regularly. It’s not just the frequency of communication, but also the content. Millennials want to know if their performance may be suffering, as well as when they are succeeding.
Moreover, they want to be included in brainstorming about how the job could be improved, provide new ideas for productivity or efficiency, and learn how their role fits within the organization. T hink about your communication. If you believe you’re communicating too little, you most likely are not meeting the mark!
Maximize Your Resources!
If you follow these four tips, you will be well on your way to maximizing your millennial workforce.
Take this to heart: Millennial workers, if managed properly, can be your most productive, innovative and motivated employees yet! Once they feel invested in, the sky is the limit.
Is online video consumption really growing?
Do people really have time to watch a video online?
Here are a few points brought by Robert Kyncl, the Chief Business Officer at YouTube at CES 2016:
Right now, watching video—whether on TV or online—is the single most important media activity for people.
75 percent of all video will come over the internet by 2020.
More than five hours a day are spent watching video, and those hours fuel a $200 Billion economy, with the majority of that money coming from Pay TV subscriptions.
Only 2 other things people spend more time than watching videos: Sleeping and working.
New research conducted with Nielsen shows that the time 18 to 34 year old spent on TV fell nine percent last year. Meanwhile, this same audience spent 48% more time on YouTube, with mobile viewing making up the largest source of growth.
And on YouTube, the average time people spend watching video on their mobile device is forty minutes, a gain of 50 percent year-on-year.
This is just a tiny slice of what is happening out there related to videos. There is also streaming videos from the couch. Consumers spent 42.5 billion hours streaming on Netflix during 2015, up from 29.1 billion hours in 2014. They spent 12 billion hours streaming in the last quarter alone, up from 8 billion a year ago.
Roku, a streaming solution for content creators and info marketers has now 8% of the market in the US and it is present in several countries.
With Cel phones shooting in 4k, quality is accessible to anyone.
Game changers lie YouTube Cardboard is also knocking at our doors, so virtual reality might be the next step for content creators.
Video is by far one of the best opportunities for business owners, content creators and info-marketers. Serialize content and syndicate is the new formula for success.
Check more info at Start My TV show
This is the perfect time of the year for you to check what habits you are going to get rid of in 2016. Which habits impact your growth and stops you to become what you are meant to become. As entrepreneurs we tend to get in the way of our business and sabotage ourselves. Make decisions that will really impact your results and get out of your comfort zone. This is the only way you will really be able to create new habits and achieve the wealth you are reaching for. If you don’t get out of your comfort zone, you won’t grow. It is that simple
We will be one of the speakers in the Live Streaming event on Wealth creation.
It will have some amazing speakers and you should make an effort to attend.
This is a free event.
Register here for Wealth Creation Event