Why it is crucial for entrepreneurs to create short form videos on social media

Here are some reasons why it is crucial for entrepreneurs to create short form videos for these platforms:

Captivate and engage audiences: Short form videos are perfect for capturing and holding the attention of audiences who have short attention spans. They allow brands to communicate their message effectively and creatively in a short amount of time.

Increase brand visibility: Social media platforms like TikTok, YouTube, and Instagram have millions of active users, and by creating short form videos, brands can increase their visibility and reach a wider audience.

Boost engagement and conversion rates: Short form videos have the potential to increase engagement and conversion rates by providing audiences with quick and digestible content that is easy to consume and share.

When it comes to creating short form videos for social media, here are some content ideas that work well for brands:

Product demos: Short form videos can be used to showcase products and demonstrate how they work. Brands can use this type of content to highlight the unique features and benefits of their products.

How-to videos: How-to videos are a great way to provide value to audiences while showcasing a brand’s expertise. These types of videos can cover a range of topics, from DIY projects to beauty tutorials.

Behind-the-scenes content: Audiences love to see what goes on behind the scenes of a brand, whether it’s a sneak peek at a new product launch or a look at the day-to-day operations of the business.

User-generated content: Brands can encourage their followers to create short form videos featuring their products or services. User-generated content is a great way to build trust and loyalty with audiences while also increasing brand visibility.

Educational content: Short form videos can also be used to educate audiences about a particular topic or industry. Brands can create content that provides valuable insights and information that their audience will find helpful and informative.

Overall, creating short form videos for social media is a great way for entrepreneurs to connect with their audience and promote their brand in a creative and engaging way.

The big shift in marketing for 2023

While the year has just started and I’d like to talk about trends in social media marketing, I must focus on the big shift happening right now.

This big shift is happening due to a change in the consumer behavior and since once one changes its behavior, there is no coming back. Companies either adapt to the new pattern or stay behind.

The consumer is less and less paying attention to any form of traditional advertising on social media or in other platforms. 

There is a huge need to grab the attention of the consumer in 3 seconds or less and use visual content.

The consumer is looking for what is called Micro-influencers on social media. People that are experts in niche content and can deliver content in an authentic and relatable way. 

Companies need to create video content regularly in an informal format but this content needs to be engaging and entertaining. 

No big production but relatable content is a must. 

We are likely to see more platforms and features focused on making it easy for users to buy products directly from social media.

Businesses and entrepreneurs need to focus on short format videos and distribute them constantly to TikTok, Youtube shorts and reels. 

It is also crucial to focus on good, to the point content and avoid trending songs, trending dances etc. People will engage with you if you provide good content that resonates on an emotional level with them. 

What To Do If You Didn’t Save For Retirement? [Boomerology Revealed TV]

What to do if you didn’t save for retirement? Is there any hope for baby boomers who didn’t save for retirement? Yes, there is and in this episode of Boomerology Revealed I will show you how.

This show is multicast in different ways to adapt to your style. You can subscribe on iTunes, watch on Roku (Buzz and Biz channel – Special Interests category,) on Samsung Blu-ray players and in our channel on YouTube – Boomerology Revealed.

Laughing Makes You Live Longer

The Adventures of Staying Young team are our special guests this week. Check out how these 3 boomers started a web series that make people laugh and live longer. Find out what elephants have in common with baby boomers, and an amazing project by an English school in Brazil called CNA to benefit seniors and Millennials.