Tag: video marketing

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Connected TVs Reach One in Four Homes

Usage of connected TVs in US households was up by more than 25% last year, eMarketer estimates, and will continue to be taken up by Americans at double-digit rates through at least 2016.

By the end of this year, eMarketer expects 35.1 million US households will have at least one television connected to the internet, and at least one person in the household using the internet through that TV set on a monthly basis. eMarketer’s definition of connected TV includes any television connected to the internet, whether it’s an internet-enabled smart TV or connected via a set-top box or game console. Using connected TV includes, but is not limited to, watching video streamed over the internet.

That means nearly a quarter of all US households currently have and use connected TV, and by the end of 2013 that percentage will approach three in 10. In terms of individual users, penetration is somewhat lower: 17.4% of consumers used connected TV at least monthly as of the end of 2012, and 22.7% will do so by the end of this year.

The proportion of those with smart TVs—television sets with a built-in internet connection—is significantly lower, but growth prospects are good. eMarketer expects the number of households that have and use smart TVs to reach 40.2 million by 2016, up from 15.2 million last year.

Again, individual penetration rates are lower, at 9.8% of the population as of the end of 2012.

eMarketer forms its estimates of connected and smart TV usage based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

We’ve been telling people here at BuzzBoosters that this is a huge opportunity for entrepreneurs to market their businesses without a lot of competition and to a very qualified audience.

You can check our webinar where we go in dept into the topic of marketing using set-u-boxesClick here: GoFar,GoFast,GoBig

 

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Video Marketing: Some facts about YouTube

Here a few more facts on YouTube just to prove how powerful it can be for you to add videos to your small business marketing strategy.

  • Don’t forget that YouTube is a social network too.
  • videos with thumbnails generate 19% more views
  • video is an engagement object
  • YouTube has grown 250% year after year.
  • Growth of 300% tweets a year coming from YouTube
  • Each tweet results in 6 new viewers
  • Video moves business
  • if the video comes from someone you trust, you are more likely to watch until the end.

Let’s upload some videos and get more views on YouTube folks!

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Optimizing videos for YouTube

Every day we make a presentation somewhere or speak to prospects. Every day we see a lot of people still not using online videos. No videos online and no videos on YouTube the second most popular search engine.

No videos no ranking. It is like giving business on a silver plate for your competitors.
and you are leaving your company out of consideration when people are researching for a solution you offer..

Now, if you are using video marketing here are a few tips to optimize your videos.

1. Focus on entertaining your audience. Fun works but don’t force it.

2. Clearly demonstrate your product or talk about your services.

3. You need to build up friends and subscribers on YouTube to leverage the reach of your videos.

4. Measure and improve metrics. Use insights inside YouTube for that. They track likes, dislikes, embeds, tweets, video replies and attention span

5. Aim to rank not only on YouTube but also in Google’s main web results.

6. Add url at the beginning of the description.

7. Use voot.net as a tracking tool.

8. upload a transcription to YouTube. Some services for you to dot this: Dotsub and Automatic sync.

9. Don’t forget to tag your video. Use relevant keywords. Use adjectives as well and separate by comma. YouTube allows 120 characters.

10 Use the annotations features for call to action: like this video, subscribe, go to.

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YouTube Tops Facebook, Twitter, & All Social Media In User Satisfaction

This information according to Netpop research.

When it comes to recommendation, Facebook falls short, with only 36% saying they would recommend it. A whopping 50%, on the other hand, would recommend YouTube to their friends.

More on YouTube video marketing: YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. YouTube says that on average there are more than 400 tweets per minute containing a YouTube link. Meanwhile, over on Facebook over 150 years worth of YouTube videos are watched every single day.

We’ll be at the Video Velocity event in CA next week. Wanna come too? Video Velocity Event

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Video Is The Fastest Growing Mobile Application: 2/3rds Of All Mobile Data In 2015

Another great post from ReelSeo.
Here are some key points:

Due to rapid uptake of tablets, smartphones and the expected superphones, they predict that mobile video will account for some 4.65 exabytes of traffic per month in 2015.
Video was 49.8% of mobile data at the end of 2010 and Cisco believes it will grow to 52.8% this year and be 66.4% in 2015.

Remember, YouTube delivers over 200 million video views per day to mobile devices. Cisco VNI forecast shows that mobile video has the highest growth rate of any application category.

If you’re pushing video content out via the Interwebs and want to keep your audience growing and connected to your content, you will need to make sure that your video is available via all manner of mobile devices. Services like Encoding.com’s new Vid.ly – (which I wrote up) are certainly going to help you keep atop all of that but you are going to make sure that you are ready for the deluge of mobile video demand. Tablets, Android, iOS, iPads, smartphones and superphones are all going to help fuel this growth. Make sure you video is ready to go.

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YouTube Marketing Tips – Using Annotations

Another tips from Reelseo that you might enjoy about video marketing.

YouTube thinks you should use annotations (those little colored note bubbles that pop up while a video is playing) to help your viewers know what their post-viewing options are. You can send them to another of your videos with a simple link—maybe the next part in the series or something—or you can solicit feedback. Annotations are versatile, and the point YouTube is making is that videos using annotations have higher success rates in keeping viewers engaged longer and driving traffic to more of the creator’s clips.

annoying annotations 300×160 YouTube Marketing Tips For Partners: Use Annotations & Playlists To Get More ViewsDon’t overdo it, though. Which is easier to do than you think. Too few annotations, and you’re not offering viewers enough routes to your other content. Too many… and you’re giving them information overload. There’s no magic formula, but YouTube recommends 3-5 annotations per video as a rule of thumb. The image to the right is an example of what is clearly wayyy too many annotations:

Another great tip they offer with regard to annotations is to be transparent. Don’t disguise links so that the viewer ends up somewhere other than where you told them they would go. Misleading the viewer is bad for the customer/creator relationship. And considering YouTube’s parent company, Google, and their long-standing rule against disguising web-content, and you might infer that YouTube is saying your video might even be penalized for spamming users too much.

Lastly – think about being creative with your annotations from a production standpoint. I’ve seen some real interesting videos where the owner clearly considered the annotations when they were actually creating/producing the video. As an example, at the end of your video, you can literally film yourself pointing to annotations and directing users to click on the annotations….. The following is a video that shows another way that this can be done.

Read more: http://www.reelseo.com/youtube-marketing-tips-partners-annotations-playlists/#ixzz12ro1ujc7
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