Online Videos in 2016

Is online video consumption really growing?

Do people really have time to watch a video online?

Here are a few points brought by Robert Kyncl, the Chief Business Officer at YouTube at CES 2016:

Right now, watching video—whether on TV or online—is the single most important media activity for people.

75 percent of all video will come over the internet by 2020.

More than five hours a day are spent watching video, and those hours fuel a $200 Billion economy, with the majority of that money coming from Pay TV subscriptions.

Only 2 other things people spend more time than watching videos: Sleeping and working.

New research  conducted with Nielsen shows that the time 18 to 34 year old spent on TV fell nine percent last year. Meanwhile, this same audience spent 48% more time on YouTube, with mobile viewing making up the largest source of growth.

And on YouTube, the average time people spend watching video on their mobile device is forty minutes, a gain of 50 percent year-on-year.

This is just a tiny slice of what is happening out there related to videos. There is also streaming videos from the couch. Consumers spent 42.5 billion hours streaming on Netflix during 2015, up from 29.1 billion hours in 2014. They spent 12 billion hours streaming in the last quarter alone, up from 8 billion a year ago.

Roku, a streaming solution for content creators and info marketers has now 8% of the market in the US and it is present in several countries.

With Cel phones shooting in 4k, quality is accessible to anyone.

Game changers lie YouTube Cardboard is also knocking at our doors, so virtual reality might be the next step for content creators.

Video is by far one of the best opportunities for business owners, content creators and info-marketers. Serialize content and syndicate is the new formula for success.

Check more info at Start My TV show

video marketing

Branded Video Views Highest for Consumer Products, Electronics

Media and entertainment is the most ‘efficient’ vertical
According to 2013 data from Visible Measures, branded video ad views worldwide totaled 19.04 billion between 2009 and the end of 2013. At 8.3 billion, views last year accounted for a huge chunk of this total—nearly 44%.

Last year, 78% of user-initiated views, or 6.5 billion, came from campaigns launched in 2013, but videos from 2009 to 2012 still generated the remaining 22%, with 3.8 billion views. As Visible Measures pointed out: “The percentage of views from old campaigns is a reminder that branded video lives forever.”

Mobile continues to increase its share of digital video ad views. According to data from Ooyala, 14.8% of digital video views worldwide came from mobile phones and tablets in September 2013. This was up from 9.9% in March 2013 and just 6.4% in September 2012.
video marketing

6 New ways of using video in the healthcare industry

This post is from a company in Australia called Creativa.

Healthcare and video: You may not relate these two concepts naturally, but if we think about it, they really are a match made in heaven. Nowadays, there is a growing demand for both services: public and private healthcare as well as video in all its forms. Due to different reasons (such as ageing population, and the need to access remote populations from centralized facilities, to name a few) communications technology is playing an increasingly important role in this industry and affecting healthcare workers, providers, suppliers, and patients in the most positive way.

Healthcare organizations all over the world are turning to video to improve care and reduce cost. Through video, prevention and wellness programs can easily be shown. A video conference also provides access to expert consultations no matter where or when the need arises. Even video games are having an impact on healthcare! According to a recent study by the University of Utah, video games can help patients with cancer, diabetes, asthma, depression, autism, Parkinson’s disease and more. The study, published in the journal Science Translational Medicine, also indicates that video games can be therapeutic and are already beginning to show health-related benefits. In the end, it’s all about enhancing customer experience. There are many ways to use film in the healthcare industry and I’ve got the videos to prove it.

1-With video, you can document standardized ways of doing things in an attractive format to train the hospital or clinic’s staff. Suppliers and vendors may learn how to best use new products and sell new medicines through this technology. Do not forget healthcare institutions are also businesses with need of internal communications. And what can be more personal and direct than a video?

2-Videos can help educate potential patients, while they are in the waiting room or even at home. Even if people are not sick, it is a great way to reach out to the public to raise awareness on how to prevent certain diseases.

6 New ways of using video in the healthcare industry

Healthcare and video: You may not relate these two concepts naturally, but if we think about it, they really are a match made in heaven. Nowadays, there is a growing demand for both services: public and private healthcare as well as video in all its forms. Due to different reasons (such as ageing population, and the need to access remote populations from centralized facilities, to name a few) communications technology is playing an increasingly important role in this industry and affecting healthcare workers, providers, suppliers, and patients in the most positive way.

Healthcare organizations all over the world are turning to video to improve care and reduce cost. Through video, prevention and wellness programs can easily be shown. A video conference also provides access to expert consultations no matter where or when the need arises. Even video games are having an impact on healthcare! According to a recent study by the University of Utah, video games can help patients with cancer, diabetes, asthma, depression, autism, Parkinson’s disease and more. The study, published in the journal Science Translational Medicine, also indicates that video games can be therapeutic and are already beginning to show health-related benefits. In the end, it’s all about enhancing customer experience. There are many ways to use film in the healthcare industry and I’ve got the videos to prove it.

1-With video, you can document standardized ways of doing things in an attractive format to train the hospital or clinic’s staff. Suppliers and vendors may learn how to best use new products and sell new medicines through this technology. Do not forget healthcare institutions are also businesses with need of internal communications. And what can be more personal and direct than a video? Check out the video for Rural Workforce Agencies:

2-Videos can help educate potential patients, while they are in the waiting room or even at home. Even if people are not sick, it is a great way to reach out to the public to raise awareness on how to prevent certain diseases. Andrology Australia:

3-Explaining concepts or processes through video is always much more effective and attractive than in other formats, which is why you may want to produce a video to show what goes on in a certain type of surgery or procedure. Having all the information will keep the patient happy and more at ease. And it will certainly make the doctors’ lives easier. Dr Michael Rich:

4-With video, you can help families by saving them time in trips and consultations (not to mention the time spent at the doctors and the doctors fees). Videos can also keep relatives informed and up to date with the patients’ needs and procedures without having to rely on their memory – therefore avoiding additional stress and worries. Who would have imagined a simple video can contribute to improving the quality of life of the patient?

5-Waiting rooms can be so annoying sometimes, especially for those who bring the kids along. Spending so much time in a confined, rather dull space is enough to make anyone restless. How about creating an educational cartoon or animation that will keep the kids busy and entertained? That means at least half an hour of peace for you.

6- You can even go as far as creating a channel of information to promote the clinic. http://www.youtube.com/user/dentalimplantscentre

These are just a few of the many ways video can improve communications and collaboration across the entire healthcare spectrum, for better decision-making, efficiency, cost-savings, productivity and of course, the wellbeing of the patient. Ready for more? Give us a call and we’ll discuss this fascinating subject at length, making sure that together, we can make the health care industry make the most out of video.

Video Quality and Consumer Perception

Does online video quality influence the consumer perception of your brand?

This is an infographic with some interesting data.

Let’s not forget 2 things though:

1. Quality content is more important than video quality

2. People are not willing to watch Tv production type brand videos online
video quality

Important facts about online video for businesses

video marketingHere are some Important facts about online video for businesses. You should think about them when creating your video marketing strategy for 2014

1. In November 2013, 189.2 million Americans watched 47.1 billion online videos with 26.8 billion total video ad views.
Source: Comscore

2. The number of US digital video viewers will rise by more than 22 million in the next for years, reaching 204.6 million in 2017.
Source: Emarketer

3. Cisco predicts that by 2017 internet video traffic will account for 69% of all consumer internet traffic worldwide.
Source: Cisco
Online Video Marketing Is Not Just for Retailers

4. 403% An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.

59%
According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.

5.Three out of five consumers will spend roughly two minutes watching a video that educates them about a product they plan to purchase and 37% will watch for more than three minutes. (Marketing Charts)

6.Retail sites with video content increase conversion by 46%. (Treepodia)

7. 75% of all videos shared are shared on Facebook. (Adobe)

8. Video has a viral reach of 77% on Facebook. (Adobe)

9. Online video provides up to a 90% conversion rate. (Flimp)

10. 70% of B2B business are using video as a marketing tactic. (Marketing Profs)

The line between TV and online video will disappear in 2014

The screen won’t matter to the viewer in 2014, and it shouldn’t matter to the video marketer, either, says Millward Brown. Viewers will be happy to start watching a program on a smartphone and resume it on a big-screen TV. Video marketing needs to move just as fluidly, and marketers will need to do greater research to understand who’s watching.

Read from OnlineVideo.net’s – 5 Video Marketing Predictions for 2014 http://www.onlinevideo.net/2013/12/5-video-marketing-predictions-2014/#ixzz2oRCiaK1c

Small Business Video Marketing Strategies: Steps To Ranking a YouTube Video

According to YouTube’s Statistics page:

♦ 100 hours of video are uploaded to YouTube every minute.
♦ More US adults are reached by YouTube ages 18-34 than every other cable network.
♦ YouTube has more than 1 billion unique users visit every month.

1. Use what you’ve got: Use what you know… film what you already do.

2 Your Title is Everything: Not only does the name of the movie carry the most SEO value; it’s the single item of info most possible to earn (or lose) a click. In the Search Engine Optimization perspective, your title should contain as many of your keywords and keyword phrases as possible, while also showing compelling and organic.

3 Writing Your Description: Your video’s “description” is the text immediately beneath the title. Since this is what’s going to appear immediately under the title of your video when it pops up in search results, the start of your own description should be particularly concentrated on keywords. YouTube allows you to use up to 5,000 characters in your description, that is around 800 words. Do you want that many? Most likely not.

4 Making use of Tags: YouTube features a limit for tags. Make the most of ‘em! Produce at least 6-8 labels, using variations on your own film’s name, with phrases like “official trailer,” “HD trailer,” etc.

#5 Don’t Neglect the Visual: Custom Thumbnails:We often think about “search engine optimization” as interchangeable with “smart keyword use.” Not-so. Keyword usage is merely a single part of SEO. You have the choice of choosing custom thumbnails for the YouTube video, once you have a verified YouTube account.

# 6 Benefit from Closed Captioning: You don’t have to have a foreign movie to provide it closed captioning (CC). When you upload your picture trailer’s script, add closed captions. All they have to do is search for this line and Google/YouTube will recognize it in the CC info. Additionally, YouTube handles the CC/sound alignment for you, creating this attribute simpler than you might expect.

#7 You Have HD So Use It! You shot your picture in HD. You edited it in HD.

Need help creating videos that work online? Call us at 801-842-9765 or write to buzz@buzzbooster.com

Small Business Video Marketing Strategies: Steps To Ranking a YouTube Video
Source: http://soscomplete.com

Video marketing for Non-Profits

Here is a great example on how to create video marketing that works. It comes from a Human society

There are over 1,000 zoos in the world, and thousands more reserves, preserves, parks, vets, human societies, and other animal-related businesses. If you work for one of these, grab a $100 HD camera and go film the cuteness that is surely happening around you every day.

Over 500,000 views.

it is not complicated to do online videos that work. You can really do on your own, but if you need help, just let us know.

Videos increase purchase

Significant video shares across social media networks can increase brand awareness by 55% and increase the ‘likelihood to purchase’ by 103%.

Now imagine when you educate your audience to come back for more every week. That is what happens when you have a show, because a show is consistent and your audience knows to come back to you for more. You also become an icon in your industry because after all, you are a show host, an authority.

Now imagine having a show that is not limited to the Web. You tape one show and you have it online, as a podcast and on TVs. All types of screens, 3 different types of audiences.  I’m not talking about having an online show that can be seen in multiple screens. I’m talking about a show with multi-platform distribution.

This is a game changer available to smart business owners.

Don’t just tape videos and slap them on YouTube. Host your own show and have it distributed in several different platforms.

We have a webinar going in dept into this subject and today Sept 5th is the last day to get the extra bonus where we’ll promote your show to our audience.

Host your show