The text below if from Hubspot
1) Publish more visual content.
Facebook’s new look is flooded with enhanced images of every variety — an entire feed can be viewed solely comprised of these vivid images! Just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. This metric is bound to increase even further with the upcoming Rich Photos emphasis.
Prepare for the rollout of these updates by creating visually compelling content. If you’ve been previously posting text-based statuses and links, think about how you can convert those ideas into visuals.
2) Create image-focused ads.
While Facebook did not speak to how these News Feed changes impact ads. However, according to an interview published by the MIT Technology Review, when asked how the new design will affect ads, a Facebook representative said, “The idea of making things richer, more immersive, includes ads.”
Furthermore, the article states, “Speculation about the changes include the possibility that Facebook will add additional mini-feeds segmented by content (such as one just for photos), as well as bigger, more targeted ads.” Only time will tell, but it’s important to start thinking about your ads from a visual perspective.
3) Keep your copy short.
With the spotlight on photos, Facebook has also changed the way captions will display. While previously captions were scripted underneath the uploaded photo, captions will now overlay images in the News Feed.
This means that photos will be the primary way by which people engage with your visual posts, so any copy you craft should be brief and succinct. It has to provide all the key information the user needs to understand the image and its value, and take action.
With the new Facebook News Feed, users will be able to look at content posted only from their friends. That means that even if someone likes and follows your business page, they may never see your posts because they filtered them out by looking at the content posted only from their friends.
Your solution to this is to focus more on your evangelists and customers. Your evangelists are the lovers of your brand — the people who find you remarkable, and share your updates with their own Facebook friends. Whether they’re customers, or just pure fans of what you do, these people will be instrumental in your success on Facebook.
4) Focus more on your evangelists.
With the new Facebook News Feed, users will be able to look at content posted only from their friends. That means that even if someone likes and follows your business page, they may never see your posts because they filtered them out by looking at the content posted only from their friends.
Your solution to this is to focus more on your evangelists and customers. Your evangelists are the lovers of your brand — the people who find you remarkable, and share your updates with their own Facebook friends. Whether they’re customers, or just pure fans of what you do, these people will be instrumental in your success on Facebook.
5) Create more compelling content.
The way Facebook is now surfacing top-shared articles reminds us of a LinkedIn Today-like method for featuring top content. This means it’s in your best interest to use Facebook as a way to promote your more public-facing content — such as blog content, for instance — to try to get your best content more viral reach.
But here’s the secret when it comes to creating viral reach: It’s all about sharing compelling content. Facebook is exploding with content daily, and unless your content stands out from the crowd in terms of value and interest, it won’t gain the visibility it needs. As shown below, Facebook will, in a news-like fashion, aggregate the most frequently shared content from a publisher, and include the company logo alongside that. As a content creator, you’ll need to work hard to create remarkable content that is shared so widely.
6) Integrate your Facebook and Pinterest strategies.
Content shared through third-party apps will begin to see greater visibility in your News Feed. This includes Pinterest, as showcased below. In fact, 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account. Even more important, Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest.
7) Influence users to check-in.
Location-based activity has been gaining more importance on social media. On Google+, we saw the integration of Google Places. And when Facebook launched Graph Search, it came equipped with the ability to search for content based on location. In addition, results in Graph Search are often local. For example, if you search for the word “coffee,” Facebook’s Graph Search will likely return results on coffee shops near you.
8) Continue increasing likes of your page.
While the number of Likes your Facebook page has accumulated has always been important, the new News Feed makes these Likes even more meaningful.
When a user previously Liked your page, the excitement on the businesses end was around the increase in reach they could provide through their new fan’s friends of fans. There was no immediate benefit. The new Facebook makeover provides an immediate benefit.
When someone Likes your page, a new story is created in News Feed that shows the page’s default and cover photo. This once again shows how impactful your Facebook cover photo is, because every time someone Likes your page, that cover photo will have the opportunity to influence the friends of your new Facebook fan.